krds india post podium / june - july 2014: fashion & retail
DESCRIPTION
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!TRANSCRIPT
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Brands Considered
Fans: 94,48,988
Fans: 2,16,88,102
Fans: 44,51,164
Fans: 58,02,872
Fans: 34,92,218 Fans: 32,44,663
Based on data gathered between June and July 2014
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
10.44
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
1.70
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
0.79
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
0.33
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
0.28
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
Top 5 Promotional PostsContent to publicize product promotions and discounts
61.08
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
3.15
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
2.73
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
1.30
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
0.83
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
14.59
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
0.63
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
0.49
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
0.47
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
0.27
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
Priyanka Mehta
Business Development
Executive
KRDS - [email protected]
+919840761683
Priyanka.mehta.krds
THANK YOU