krds india post podium / may 2014: automobile industry
DESCRIPTION
Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on the Indian automobile industry. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!TRANSCRIPT
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Brands Considered
Fans: 39,49,599
Fans: 15,19,129
Fans: 28,22,349
Fans: 6,01,772
Fans: 17,62,465
Fans: 11,48,397
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
26.20
KRDS Engagement Score
10.62
KRDS Engagement Score
6.10
KRDS Engagement Score
5.40
KRDS Engagement Score
1.68
KRDS Engagement Score
Top 5 Promotional PostsContent to publicize product promotions and discounts
10.62
KRDS Engagement Score
9.9
KRDS Engagement Score
6.27
KRDS Engagement Score
1.4
KRDS Engagement Score
1.2
KRDS Engagement Score
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
15.75
KRDS Engagement Score
6.20
KRDS Engagement Score
5.95
KRDS Engagement Score
1.96
KRDS Engagement Score
0.95
KRDS Engagement Score
Madhu Sudan
Account Manager
KRDS - India
+918861822228
madhusudan.v.krds
THANK YOU