kroma_hotel+spa
DESCRIPTION
BrandBook is a hotel marketting, is the better place to go.TRANSCRIPT
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hotel + spa
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KROMAHOTEL SPA © 2013+
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Table of Contents
Mission & Values
Grid System
Typography
The Logo
Color Palette
Target Consumers
Sample Layout
Icon Library
Graphic Elements
Photo Library
Exterior Design
Interior Design
Website Wireframes
Website
Stationary
Advertisements
Products & Packaging
Citations
Art Directors
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11-13
15-17
19-25
27-29
31-43
45-47
49-51
53-55
57-59
61-64
67-75
77-79
81-83
85-87
89-95
97-99
101
104
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We’re a one of a kind stay. We’re dedicated to your care and comfort. You’ll experience modern, sophisticated five star service to fit your needs and desires.
A Remarkable Experience
Comfort: A spacious environment that is relaxedand conforming.
Satisfaction: We accommodate every individuals needs and wants.
Hospitality: Expect to be welcomed by our warm and friendly staff.
Connection: We build upon relationships with our wtguests as if they were at home.
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Grid System
Designers: Brittani Totilas & Crispian Reyes-Pintor
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The grid system is based on a square, which is the overall shape of the Kroma logo mark. It was formulated out of six columns and seven rows. This particular grid is appropriate for the brand because it provides the ability to break the guidelines while still functioning as a clean and organized layout.
top -.5”bottom -5”inside - .5”outside - .75”
margins: gutter size: cell size:
height - .25”width - .25”
height - 1.46”width - 1.30”
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Typography
Designers: Brittani Totilas & Crispian Reyes-Pintor
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Nimus doluptate earch iquatis es
Headline 1Helvetica Neue Bold36pt/39pt
Headline 2Helvetica Neue Light32pt/39pt
Headline threeHelvetica Neue Ultra light36pt/48pt
Subhead 1Helvetica Neu Light
18pt/21.6pt
Subhead 2Helvetica Neue Regular
18pt/21.6pt
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volor si blacepe rese disquodis imus sit
Latium idem quaepe mosame pos aborem lab is rem quiat
aliquiatur, tem incimint, imaximagnia sunt officil lenimus repelit aliqui
Helvetica is the primary font family for Kroma hotel hotel + spa. What we have presented here are samples of how our faces are used throughout the brand.
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Body CopyHelvetica Neue
Regular10pt/12pt
Bulleted Body CopyHelvetica
Light 12pt/14.4pt
Emphasis Body CopyHelvetica Neue
Light Italic12pt/14.4pt
Chart LabelHelvetica NeueBold10pt/12pt
Chart TextHelvetica Regular8pt/10pt
Note TextHelvetica Neue Regular6pt/7.2pt
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The Logo
Designers: Brittani Totilas & Crispian Reyes-Pintor
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3”x 3”x 3”
Black, C=0, M=0, Y=0, K=100White, C=0, M=0, Y=0, K=0Red, C=15, M=100, Y=90, K=10Grey, C=0, M=0, Y=0, K=60
The logo mark is based on the geometric forms of the letter “k’ and is made to be interchangeable with all of the colors of the brands color palette. The logo type is evently distributed and leveled proportionally. The final combined mark and type is the final product of the logo.
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Black, C=0, M=0, Y=0, K=100White, C=0, M=0, Y=0, K=0Red, C15, M=100, Y=90, K=10Grey, C=0, M=0, Y=0, K=60
1.75”x 1.75”x 1.75” 0.75”x 0.75”x 0.75”
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hotel + spa
hotel + spa
3”x 3”x 3”
Black, C=0, M=0, Y=0, K=100Gray, C=0, M=0, Y=0, K=60
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hotel + spa
hotel + spa
hotel + spa
hotel + spa
Black, C=0, M=0,Y=0, K=100Gray, C=0, M=0, Y=0, K=60
1.75”x 1.75”x 1.75” 0.75”x 0.75”x 0.75”
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hotel + spa
hotel + spa
3”x 3”x 3”
Black, C=0, M=0, Y=0, K=100White, C=0, M=0, Y=0, K=0Red, C=15, M=100, Y=90, K=10Grey, C=0, M=0, Y=0, K=60
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hotel + spa
hotel + spa
hotel + spa
hotel + spa
Black, C=0, M=0, Y=0, K=100White, C=0, M=0, Y=0, K=0Red, C15, M=100, Y=90, K=10Grey, C=0, M=0, Y=0, K=60
1.75”x 1.75”x 1.75” 0.75”x 0.75”x 0.75”
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The Color Palette
Designers: Brittani Totilas & Crispian Reyes-Pintor
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primary colors
secondary colors
The color palette presented consists of a total of eight colors; four primary and four secondary. Both are used frequently throughout the hotel and the brand.
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C 15, M 100, Y 90, K 10
C 0 M 10, Y 95, K 0
C 0, M 0, Y 0, K 100
C 85, M 50, Y 0, K 0
C 0, M 0, Y 0, K 0
C 0, M 50, Y 100, K 0
C 100, M 0, Y 0, K 0
C 0, M 0, Y 0, K 60
Red
Yellow
Black
Blue
White
Orange
Cyan
Gray
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Target Consumers
Each consumer profile helps us individually define our brand. The target consumers for Kroma are both men and women between the ages of 25 and 45. They are creative, retro and very modern. These people are up to date with modern technology and are highly social within their community.
Designers: Brittani Totilas & Crispian Pintor-Reyes
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ana
age: 25 years oldmarital status: singleoccupation: photographerincome: 60,000/yrresidency: New York, Nycar: Acurapet: shih tzu music: techno & alternativehobbies: traveling, drawing,yoga
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routine...
xyi
6:00 am wakes up, brushes teeth and gets ready for yoga class (Colgate)(Nike)6:30 am eats a quick breakfast before she heads out (Sunkist)(Yoplait)7:00 am drives to yoga (Acura)8:15 am gets back home and starts to get ready for work (Dove)(Coach)(Redken)9:00 am leaves for work and stops to get a coffee on the way (Acura)(Starbucks)9:30 am gets to the studio and meets with her first clients (Nikon)11:00 am checks her e-mail and makes a few phone calls (Apple)(Verizon)(Gmail)12:30 pm goes to meet a friend for lunch (Kobe’s Steakhouse)1:30 pm after lunch she gets back to the studio and starts to set up for her next photo shoot (Kodak)(Adobe)3:00 pm her clients arrive and they begin their photo shoot (Nikon)(Apple) 5:00 pm after her clients leave she runs out to the local art supply store (Blick)6:00 pm heads to meet her final client of the day for a consultation at a near by coffee shop (Starbucks)(Adobe)(Apple)7:00 pm after her meeting she stops and picks up some groceries before she heads home (Hyvee) 8:00 pm gets home and makes a quick dinner (Velveeta)9:00 pm after dinner she gets ready for bed (Olay)
NikeColgateRedkenCoachAppleNikonKodak AdobeAcuraKobeVerizonStarbucksYoplaitOlay
creativity: I spend most of my time creating new thingsdedication: I put all of my focus into what I doresponsibility: I take care of everything myselfspirit: I believe in God and respect people if they don’t
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greg
age: 38 years oldmarital status: marriedoccupation: GSM of dealership income: 90,000/yrresidency: Sacramento, Cacar: Lincoln Navigator pet: boxermusic: rock & countryhobbies: traveling, sports, cars
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thomas
7:00 am wakes up and brushes teeth (Colgate)7:15 am gets in the shower and starts to get ready for work (American Crew)7:45 am makes his wife and daughter some breakfast (Sarah lee)(Jimmy Dean) 8:30 am heads out and makes his way to work (Lincoln)9:00 am gets to work and checks his e-mail (Windows)(Yahoo)10:00 am conducts the morning staff meeting (Smart Water)11:00 am meets with various clients about the local sale that is going on (Dodge)1:00 pm goes out to lunch with some coworkers (Texas Road House)2:15 pm after lunch he heads off to a meeting at the corporate office (SiriusXM) 4:00 pm makes some phone calls for potential sales (Verizon) (Windows) 6:00 pm gets off work and begins to head home for the night (Lincoln) 6:30 pm after he arrives home he helps his wife make dinner and spends some time with his daughter (Barilla)(Rotella)8:00 pm has a beer and watches the game (CNN)(Sam Adams)10:00 pm goes to bed (Anthropologie)
LincolnYahooColgateCrewWindowsSaraLee JimmydeanSiriusXMVerizonCNNSamAdams
routine...
leadership: I love to guide people to successintegrity: I respect people for telling the truthoptimistic: I believe that everithing will be good as long as I think positivelove: My number one priority is my family
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angelica
age: 30 years oldmarital status: singleoccupation: model income: 75,000/yr residency: Austin, Txcar: Audi tt pets: black labmusic: salsa & pophobbies: running, reading, dancing
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gutierrez
5:00 am gets up, brushes teeth and gets ready for her morning run (Crest)(Olay)7:00 am head out for a run (Aquafina)(Nike)8:00 am gets back home and takes a shower (Dove)(Matrix)(Venus)8:30 am begins to get ready for the day(Burberry)(Coach)9:30 am meets a friend for breakfast (Panera)12:00 pm after breakfast she stops at work before her flight (Audi TT)1:00 pm boards her flight for Chicago(American Airlines)(Sony)4:00 pm after she arrives, she goes and checks into her hotel (Standard) 4:30 pm calls her friend to make plans for dinner (Apple)(AT&T)5:00 pm on her way to dinner she explores the city and takes pictures (Canon) 7:00 pm arrives at the restaurant and has dinner with some friends (N9NE steakhouse)10:00 pm after dinner they catch up and have some drinks (Jose Cuervo, Blue Label)12:00 am heads back to the hotel and gets ready for bed (Neutrogena)
CrestOlayAquafinaAmericanAirlinesMatrixCanonBurberryPaneraCoachAppleNikeAudiAT&TDove
routine...
confident: I’m sure about all my decisionshonest: I speak truthful from the hearthumorous: I love to make people laughpersistent: I will keep trying until I get it right
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damian
age: 42 years oldmarital status: married occupation: VP of Nikeincome: 250,000/yrresidency: Beaverton, Orcar: Porsche Panamera Turbopets: nonemusic: hip hop & soulhobbies: golfing, traveling, excersizing
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jones
5:00 am wakes up and brushes teeth (Crest)5:15 am eats a quick breakfast (Kellogs)(Tropicana)6:00 am gets ready and heads out for his morning work out (Lifetime Fitness)7:00 am heads back home and gets ready for the day (Armani) (Yves Saiint Laurent)8:00 am helps get his son get ready and takes him to school (Porsche)(SiriusXM)9:00 am arrives to work and goes into his morning staff meeting (Starbucks)(Apple)11:00 am attends a scheduled conference call with some current vendors (LG)1:00 pm eats a quick lunch while checking up on the news (Propel)(Forbes)2:00 pm meets with his creative director (Adobe)(Google)4:00 pm makes some phone calls while checking his email (AT&T)(Gmail) 5:00 pm helps his wife prepare dinner (Whole Foods)6:30 pm goes for a run around the block (Nike)7:00 pm relaxes on the couch and watches some tv (CNN)9:00 pm sets his alarm and goes to bed (Sony)(Dolce and Gabbana)
routine...
Lifetime FitnessLGAppleKellogsForbesPropelYvesSaiintLaurentNikePorsheGoogleCNNSony
commitment: Family is the most important thing in my lifeintelligence: I will never stop learningdetermination: I get what I want when I work hard confidence: I will always believe in myself
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rebecca
age: 31 years oldmarital status: married occupation: architect income: 60,000/yr residency: Seattle, Wa car: 2010 Lexus RX pet: nonemusic: indie & jazzhobbies: singing, painting, dancing
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parkercompassion: I am a kind and gentle personcreativity: I love to express myself through my artcommitment: My job is what I live forhonesty: I was always taught to stay truthful
6:00 am wakes up, brushes teeth and gets ready for her workout (Colgate)7:00 am heads out for a quick jog around the block (Nike)7:45 am eats a quick breakfast (Sunkist)8:00 am begins to get ready for the day (Dior)(Sebastin)9:00 am leaves her house and heads off to work (Lexus)10:30 am decides to run out and get some coffee (Starbucks)11:00 am her first appointment arrives (Smart Water) 12:00 pm her and some coworkers decide to go out for lunch (Panera)(Lipton)2:00 pm gets back to the office and she checks her e-mail (Gmail)3:00 pm works on some sketches for a client (Apple)5:00 pm gets off work and meets her husband for dinner (Carabbas)8:00 pm gets home and gets ready for bed (anthropology)(Olay)
routine...
ColgateDiorStarbucksAppleLexusNikePaneraGmailCarabbasGapSebastinAnthroplogyOlay
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david
age: 27 years oldmatrial status: single occupation: marketing income: 89,000/yr residency: New york, Ny car: Audi A6 pet: bulldog music: electronic & rockhobbies: guitar, golf, traveling
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blake
adventurous: I love traveling and meeting new peoplecreative: I am ambitious when it comes to my music loyal: I would do anything for my loved onescourageous: I will bravely put myself out there to succeed
6:00 am wakes up and gets ready for his morning workout (Under Armor) (Crest)7:00 am after his work out he takes a shower and gets ready for the day(Crew)8:00 am makes his protein shake (Complete Nutrition)8:30 am heads out and makes his way to work (Audi)10:00 am goes into a scheduled morning meeting (Microsoft)12:00 pm goes out to pick up some lunch (Subway)(Coke)1:00 pm does some research for a client (Google)2:00 pm checks Facebook and texts his girlfriend (Apple)5:00 pm gets off work and heads home to change and get ready for his date (Armani)6:00 pm meets his girlfriend for dinner and some drinks (Hard Rock Cafe)(Svedka)9:00 pm heads home (Audi) (SiriusXM)10:00 pm changes clothes and gets ready for bed. (Ethen Allen)
routine...
UnderArmorAudiAppleEthenAllenHardRockCafeCokeJCrewSubwayMicrosoftArmaniSvedkaCrest
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Sample Layout
Designer: Brittani Totilas
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An urban retreat with a fresh modern twist
hotel + spa
A Remarkable Experience
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Comfort, Satisfaction, Hospitality, Connection
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Icon library
Designer: Crispian Reyes-Pintor
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parking non-smoking luggage
rooms restroomspa
These icons are used throughout the hotel and on the website. Each icon has a purpose and is used to provide basic information to the guests in the hotel. They are all designed to be clean and interpreted easily.
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men
fire extinguisher
women
room service
trash
bar
gym swimming pool restaurant
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Graphic Elements
Designers: Brittani Totilas & Crispian Reyes-Pintor
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Here are the graphic elements that are used frequently through the brand. They provide a basic style to represent kroma.
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Photo library
These photos are based on the look and feel of the hotel. Here we have provided are the textures and basic interior images that are to be present through out the entire hotel.
Designers: Brittani Totilas & Crispian Reyes-Pintor
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Exterior Design
Designers: Brittani Totilas & Crispian Reyes-Pintor
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The exterior of the hotel is stylized into the actual shape of the logo. The design of the building for our hotel was done in a way that would make it feel modern, clean and extravagant. Its shape, structure and placement are a basic representation of what guests are to expect when visiting.
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Interior Designs
Designers: Brittani Totilas & Crispian Reyes-Pintor
There are three basic levels of suites within the hotel.Here are the floor plans and images for each one.
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Platinum Room
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Gold Room
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Silver Room
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The Rouge Bar
Swimming Pool View I
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Swimming Pool View II
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Website Wireframes
Designers: Brittani Totilas & Crispian Reyes-Pintor
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home about us services rooms + rates reservations events contact
reservationscheck-in
check-out
number of guests
number of rooms
room type
February 25
February 26
2
2
S
send
home about us services rates booking events contactkroma hotel + spa 75 East Main Street Chicago, Illinois 60637 1 (312) 123.4455 © 2013 Kroma hotel and spa
sign in join
hotel + spa
links to home pageactive rollover
links to services page
active rollover
links to rates pageactive rollover
links to booking page
active rollover
links to events page
active rollover
links to sign page
active rollover
links to join page
active rollover
links to contact page
active rolloverLinks to home/index page
active rollover
drop down menu for months Jan-Dec
drop down menu for months Jan-Dec
drop down menu for days 1-31
drop down menu for days 1-31
drop down for number of guests 1-20
drop down for number of rooms 1-20
drop down for number of rooms 1-20active rollover
links to room type page
links to about us page
active rollover
active rolloverlinks to home
page
active rolloverlinks to about us
page
active rolloverlinks to services
page
active rolloverlinks to rates
page
active rolloverlinks to booking
page
active rolloverlinks to events
page
active rolloverlinks to contact
page
active rolloverlinks to facebook
page
active rolloverlinks to twitter
page
image
welcome Welcome to Kroma hotel + spa.Find your awesome here where you can eat, drink and relax at a unique one of a kind stay. Located in the heart of downtown Chicago, we are front and center to the vibrant city’s beating heart. So feel free to stop by because the only thing missing is you.
The website was made to function for the consumers in the easiest possible way. The navigation and links are clear and easy to identify. The reservation box is provided on each page because is what we aim our consumers to do when they visit our website.
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home about us services rooms + rates reservations events contact
reservationscheck-in
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number of guests
number of rooms
room type
February 25
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home about us services rates booking events contactkroma hotel + spa 75 East Main Street Chicago, Illinois 60637 1 (312) 123.4455 © 2013 Kroma hotel and spa
sign in join
hotel + spa
Image
about usA Remarkable Experience
We’re a one of a kind stay. We’re dedicated to your care and comfort. You’ll experi-ence modern, sophisticated five star services to fit your needs and desires.
Comfort. Satisfaction. Hospitality. Connections.
Kroma hotel + spa is an urban retreat with a fresh and modern twist to class and style. We offer three different levels of stylish suites that accomodate to fit each guests in their needs and wants.
Check-in time: 2:00 pmCheck-out time: 12:00 pm
Pets: no Service / Pets: yesParking: free / Valet: $25.00
home about us services rooms + rates reservations events contact
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number of guests
number of rooms
room type
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home about us services rates booking events contactkroma hotel + spa 75 East Main Street Chicago, Illinois 60637 1 (312) 123.4455 © 2013 Kroma hotel and spa
sign in join
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rates
Get cozy in these stylized suites. The space is focused around the focal point of the color red. Both suites are different, yet uniquely designed with an artful twist.
One bedroom King Spa Suite: $400.00 per nightOne bedroom Queen Spa Suite: $320.00 per night
You’ll feel good relaxing in these beautifully construct-ed rooms. Both rooms are modernly designed with splashed of blue hues. They are fabulously formulated to make you feel good.
King Spa Suite $250.00 per nightQueen Spa Suite $190.00 per night
These rooms are the most unique of the bunch. They are stylized around the color yellow and its prima-ry family. From the bed sheets to the abstract walls you’ll feel stylish at every moment of your stay.
King Room $145.00 per nightQueen Room $100.00 per nightv
All of our levels are provided with the best treatment when you’re feeling like you need to be pampered in a room of luxury and style. Each level is distinguished by a different color scheme.
Platinum Gold Silver
home about us services rooms + rates reservations events contact
reservationscheck-in
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number of guests
number of rooms
room type
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send
home about us services rates booking events contactkroma hotel + spa 75 East Main Street Chicago, Illinois 60637 1 (312) 123.4455 © 2013 Kroma hotel and spa
sign in join
hotel + spa eventsImage
Wanna party? Let us style up your event!
We have a full size ballroom space that fits up to 250 guests. Meetings / Weddings / Birthdays / Special Events
Whatever it is, let us help you organize it!
home about us services rooms + rates reservations events contact
home about us services rates booking events contactkroma hotel + spa 75 East Main Street Chicago, Illinois 60637 1 (312) 123.4455 © 2013 Kroma hotel and spa
sign in join
hotel + spa reservationImage
Image
first name
credit card type
credit card number
last name
street
expiration date
security number what is this?
zip-code
name of cardholder
city
country
telephone
fax
company
pop up box with detailed infomation on what the security
number is and where it is located
customer will be able to enter all of their
information in the white boxes
customer will be able to enter all of their card information in the white
boxes
home about us services rooms + rates reservations events contact
reservationscheck-in
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number of guests
number of rooms
room type
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February 26
2
2
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send
home about us services rates booking events contactkroma hotel + spa 75 East Main Street Chicago, Illinois 60637 1 (312) 123.4455 © 2013 Kroma hotel and spa
sign in join
hotel + spa servicesThe following list of amenities are included in every room:
• A stylishly decorated room• 300 thread count sheets• Fluffy down comforters• Clock radio with ipod dock• Blue tooth accessibility• Keurig Coffee maker• Efficient work desk • Free wifi• 42 inch Flatscreen HDTV• Hair dryer• Ironing board• 24 hour room service • Daily newspaper
Additional Amenities for Gold level suites
• Spa inspired bathroom with jacuzzi whirlpool tub and open shower
• Chaise lounge (only available in King Spa suites)• Cozy hooded bathrobes• Full line of spa bath products
Additional Amenities for Platinum level suites
• Spa inspired bathroom with jacuzzi whirlpool tub and open shower
• Chaise lounge (only available in King Spa suites)• Cozy hooded bathrobes• Full line of spa bath products• Overstocked mini bar• Mini fridge• Microwave• Dining table and chairs
The RougeEnjoy a tasty meal and discover what award winning wine and menu
specialties are all about!Open Monday through Sunday
6:00 am to 11:00 pm
The Roof Top Bar & LoungeEnjoy cocktails with a stunning view of the Chicago skyline.
Open Monday through Saturday2:00 pm to 2:00 am
We also offer 24 hours of room service!
Indoor heated swimming pool open all year roundRoof top heated swimming pool open seasonally
home about us services rooms + rates reservations events contact
reservationscheck-in
check-out
number of guests
number of rooms
room type
February 25
February 26
2
2
S
send
home about us services rates booking events contactkroma hotel + spa 75 East Main Street Chicago, Illinois 60637 1 (312) 123.4455 © 2013 Kroma hotel and spa
sign in join
hotel + spa contact usKroma hotel + spa
75 East Main Street Chicago, Illinois 60637Phone (312) 123.4455Fax (312) 123. 4555
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Website
Designers: Brittani Totilas & Crispian Reyes-Pintor
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The website was designed for users to easily access and navigate through. We displayed the basic style of the hotel through the use of the graphic elements and photo images.
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Stationary
Designers: Brittani Totilas & Crispian Reyes-Pintor
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The stationary was made to represent brand itself; modern and unique. We incorporated the logo into each piece with a simple yet formal style. Each piece projects the logo and the information for a clear identification of the hotel.
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Advertisements
Designers: Brittani Totilas & Crispian Reyes-Pintor
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We wanted our advertisements to speak to our target consumers in a way that would be inviting for them to come and stay at our hotel. Here we have an outdoor billboard, a two page spread and some product placements. The billboard was designed to be eye-catching and loud. With the large image and catchy tag line, we aimed to show off edgy side for the brand. The full page spread was designed to be unique with diagonal alignments and bold colors. The product placement was based out of scripts from the TODAY show and Conan O’brien. These were chosen for the reviews and to get the hotels name out to the public.
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satis
factio
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comfort
connectionhospitality
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hotel + spa
a remarkabl experience
Chicago’s new hotel hot spotwelcoming you for a night.
An urban retreat with a fresh and modern twist to class and style. Offering three different levels of stylish suites that ac-commodate you.
We are a one of kind stay. Our hotel is dedicated to your care and comfort. You’ll experience modern, sophisticated five start services to fit all of your needs and desires.
The hotel itself is dedicated to and is named after the greek word “chroma” which in English means color. We are aimed to be different. We want to stand out from all of the other hotels you may have ever visited. We offer all of our customers an individual kind of experience because we understand that every person is different.
We offer three different levels of stay. The platinum stay, the gold stay and the silver stay. Each level is personal-ized to fit your needs. With every room that is decorated and stylish, it won’t even matter what level your in; as long as you got the chance to experience it.
Kroma is a fun and vibrant atmosphere packed with a fully functional spa, rooftop bar, restaurant and large in-door pool. We guarantee your happiness or the next stay is on us.
Find your awesome here where you can eat, drink and relax in style. Located in the heart of downtown Chica-go, we are front and center to the vibrant city’s beating heart. So feel free to stop by because
the only thing missing is you.
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Conan O’brien and Andy Richter are discussing their arrival.
Conan: Yeah, the windy city has been good to me so far. Oh you’ll never believe what I did yesterday.
Andy: Uh, do I want to know?
Conan: Ha oh yes! After a long flight I was exhausted and really needed a massage. So I asked around and was told to check out this hotel called kroma. I never heard of it before so I was a little nervous before going.
Andy: Yeah, never heard of it.
Conan: But needless to say best massage I’ve ever had!
Andy: Really?
Conan: Yeah. So are we ready for a good show tonight?
The late night talk show host taped four episodes in Chicago Illinois to coincide with the TBS, just for laughs, comedy festival. Conan mentions his recent visit to Kroms during his first taping
Conan
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Matt: Of course, the sears tower has a spectacular view. But the sky deck is one place that will take your breath away.
Savannah: And the next on our list is known as the Magnificent Mile. A shopper’s paradise full of glamorous restaurants, hotels and museums.
Matt: And one of the newest hot spots on our list is Kroma hotel and spa. Its known as a ‘remarkable stay’. they offer an urban retreat with a fresh and modern twist to class and style.
Savannah: The building itself is a work of art.
TODAY show Matt and Savannah head to Chicago. During the show they discuss the new and upcoming hot spots.
Today Show
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Products & Packaging
Designers: Brittani Totilas & Crispian Reyes-Pintor
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The products and packaging here are based on the necessary items that would normally be provided in any hotel. The basic idea behind designing them was to incorporate the logo with the primary colors in our brand. These are high quality products that are intended to be made specifically for the hotel.
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Citations
“BOKA Powell Completes Architecture, Interior Design for The Lumen Hotel in Dallas.” BOKA Powell Completes Architecture, Interior Design for The Lumen Hotel in Dallas. N.p., n.d. Web. 14 Mar. 2013.
“Lantern Bar- Stylish Rooftop Bar at The Fullerton Bay Hotel, Singapore.” Asia Bars RSS2. N.p., n.d. Web. 8 Feb. 2013.
“Lux House by KK | Lux Houses.” Lux House by KK | Lux Houses. N.p., n.d. Web. 14 Mar. 2013.
“Adam Olson Photography.” Adam Olson Photography World Travel and Portrait Photography Blog. N.p., n.d. Web. 14 Mar. 2013.
“Neologism.” Neologism. N.p., n.d. Web. 14 Mar. 2013. <http://akiackee.wordpress.com/category/project-something-new/>.
“Jensen Ackles Face Closeup.” Wallpaper. N.p., n.d. Web. 14 Mar. 2013. <http://www.win7wallpapers.com/jensen_ackles_face_closeup-wallpapers.html>.
“Inside Seoul’s Newest Luxury Hotel.” CNN Travel. N.p., 16 Nov. 2011. Web. 4 Apr. 2013. <http://travel.cnn.com/seoul/visit/inside-seouls-newest-luxury-hotel-158131>.
“Comedy Driving Inc.” Comedy Driving Inc. N.p., 26 Mar. 2013. Web. 24 Apr. 2013. <http://comedydriving.wordpress.com/>.
“CITYist.” CITYist Posts by Liz Black. N.p., 17 Dec. 2010. Web. 24 Apr. 2013. <http://www.cityist.com/author/liz-black/>.
“Plus-Size Models Unite.” PlusSize Models Unite. N.p., 26 Nov. 2010. Web. 24 Apr. 2013. <http://plussizemodelsunite.com/tag/claudio-raschella/>.
“Man Fashion Portrait by ~steelhearted on DeviantART.” Man Fashion Portrait by ~steelhearted on DeviantART. N.p., n.d. Web. 24 Apr. 2013. <http://steelhearted.deviantart.com/art/Man-Fashion-portrait-130557868>.
Perry, Katherine. “A Dramatic Way To Uncork The Bubbly: Use A Sword.” NPR. NPR, 23 Feb. 2013. Web. 24 Apr. 2013. <http://www.npr.org/blogs/thesalt/2013/02/23/172723002/a-dramatic-way-to-uncork-the-bubbly-use-a-sword>.
Moraes, Lisa De. “Savannah Guthrie’s First Day on ‘Today’ Is Carefully Tailored.” Washington Post. The Washington Post, 10 July 2012. Web. 24 Apr. 2013. <http://www.washingtonpost.com/blogs/tv-column/post/savannah-guthries-first-day-on-today-is-carefully-tailored/2012/07/10/gJQA1VpDZW_blog.html>.
DeVore, John. “Conan Is Coming To Chicago. This Is Your Final Warning, Chicago.” TeamCoco.com. N.p., 9 June 2012. Web. 24 Apr. 2013. <http://teamcoco.com/content/conan-is-coming-to-chicago-this-is-your-final-warning-chicago>.
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“Hotel Best Western Monopole Métropole -Strasbourg.” Venere.com. N.p., n.d. Web. 24 Apr. 2013. <http://www.venere.com/best-western/strasbourg/hotel-monopole-metropole/>.
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tt`
Art Directors
Crispian A. Reyes-PintorGraphic Designer
(515) [email protected]
Brittani TotilasGraphic Designer
(402) [email protected]
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Thank-you for taking the time to go over our brandbook. This book was inspired by all those who have helped make kroma in to the sucessful corporation that it is today. We truly appreciate those who are and will become part of our family here at Kroma hotel+spa.
THANK YOU
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