PORTFOLIOKASSE WONG’S

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8motion graphics art direction branding typographygraphics exhibition

I W O U L D R AT H E R I N V I T E Y O U T O

HOW MUCH AM I ENTHUSIASTIC ABOUTt h a n b o r e y o u w i t h a n o t h e r s e n t e n c e o fJUST TAKE A LOOK AT MY WORKS

Enjoy!

D E S I G N.

GRAPHICS &MOTION GRAPHICPART 01

Contain some commercial works.There are some of my early student assignments in university and some AD com-paigns, such as BMW 1 Series, BMW M Gladiator online campaign, BMW M3 China Launch, Sidel information graphics, Ducumentary “Ai Weiwei Never Sorry”. Those works are my team works in Beijing Studio, from which I gained precious experi-ence of advertising and group work.

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GRAPHICFOR MOTION

PATTERNMADE OF TREES

CONCEPTBOOK

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Kasse’s PortfolioSoochow-Boston, which exhib-ited on IDA (icograda) Beijing World Design Congress, 2009. The graphics made up of the

of Soochow and Boston, the main purpose is to find inherence rela-tion of the two cities.

T-SHIRT T-SHIRTKasse’s Portfolio

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POSTERKasse’s Portfolio

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spatial practices programme/lecture series/term1 2013

thursdays 6 pm/ room F104granary building/ 1 granary sq

The Spatial Practice Pro-gramme at Central Saint Martins, explores a slippery territory of creative design operations across space and time, relevant for contem-porary practice in our urban environment. This definition expands beyond architec-ture, and into a considera-tion of the city and its more complex social, political, eco-nomic and temporal narra-tives. Courses within the pro-gramme explore the human environment as a complex and living network of people, buildings, spaces, objects, interactions and stories, and in doing so we seek to chal-lenge and transgress the cur-rent disciplinary boundaries of architecture, art, commu-nication design, curatorial practice and landscape, de-veloping a more radical re-thinking of professional prac-tice and operations for the design of cities.

Welcome Drinks 03 October

5th Studio/ Tom Holbrook/ 5thstudio.co.uk10 October

Assemble/ assemblestudio.co.uk17 October

DK-CM David/ Knight+ Cristina Monteiro/ dk-cm.com24 October

00:/ Architects/ Alastair Parvin/ architecture00.net31 October

muf/ Liza Fior/ muf.co.uk07 November

spacemakers/ Tom James/ spacemakers.info14 November

Markussen/Knutz 21 November

Peter Higgins 28 November

Teddy Cruz/ estudioteddycruz.com05 December

ual universityof the artslondoncentral saint martins

:

SHORTFILMBMW M GLADIATOR

DOCU-MENTARYAI WEIWEI NEVER SORRY

For watch the video please click at:

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NEVERSORRYGRAPHICS& EFFECTS

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INFO-GRAPHICS

INFO-GRAPHICS

FOR MOTIONFOR MOTION

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For watch the video please click at: For watch the video please click at:

For more motion graphic works please click at:

http://youtu.be/Rul9tfeD_Uohttp://youtu.be/jQpto4VYQS8

http://www.youtube.com/playlist?list=PL089B7891A2B6E1CB

“ARUP”-THEMUSEUM OF THE FUTUREPART 02

A collaboration between Central Saint Martins College of Art and Design MA Crea-tive Practice for Narrative Environments and Arup Foresight & Innovation.BACKGROUND: The world of Museums is changing. Over the past 20 years, changes in society and technology have fundamentally reshaped how Museums deliver ex-periences, how spaces are designed, and how Museums function as places of cul-ture, education and entertainment.Over the coming decades, a reduction in funding, a need to attract broader audi-ences and a rise in alternative forms of culture, education and entertainment all put pressure on Museums to innovate and adapt to the changing user needs.

DRIVERS OF CHANGE

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TIMELINE

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FUTURE CITY LANDSCAPE

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THE ROLEIN 2040

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THE DISTRIBUTEDMUSEUM

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THE DISTRIBUTEDMUSEUM

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THE LISTENERS

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INSPIRATION

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STRUCTURE

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INSIDEEXPERIENCE

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FIGURE_01 KATHERINE TAMIMOTO

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FIGURE_02BENJAMIN MAJOR

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THE STORY

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For watch the video please click at:

http://www.youtube.com/watch?feature=player_embedded&v=kMzvtE4Mboo

“FOINIX” IDENTITY & EXIBITION,PART 03

2010, the graduation project.In this project I cooperated with two friends from different majors, one from textile design, another is from fashion design. We decided to build a fashion brand to-gether, for the teenagers. They did all the products such as bags, clothes, jewel-ries, I did the identity, presentation method and the exhibition design. In this pro-ject we really want to follow the idea “Make waste profitable.” However, we didn’t achieve the desired result, but I will continue develop it.

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OUR STORY OF CROSS-OVER

PICSOF WORK-ING

The story begins with the girl(the one wear a baseball hat, her name is Aimee, from textile design) came to ask me to cooerate with her—to do our graduation design together. I just agreed immediately, becuse I have been always want to do something different and challenge, especially the multidisciplinary col-laboration, I was seek for

opportunity to do that for a long time. After some disscussion, we decided to invite another girl( the girl next to Aimee, she is Carmen, from fashion design)that we can do a real fashion brand.

CON-TRAST

EFFECTWE NEED TO ACHIEVE

MEASURE-MENTS

BEFORE & AFTER

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THE STORYBEGINSWITH HERMESWINDOW

One of our tutor came back from HERMES, he showed us a lot of HERMES window displays, they are so magnificent, sensational and elaborate. Each of them telling a different stroy with the relevant scene. We were deeply

fascinated by these gorgeous displays and the stories behind them. Our tutor encouraged us to do the graduate exhibition with our own story, so we started to frame up the whole thing.

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INTRO-DUC-TION

“FOINIX” is a fashion brand which aim at the market of the teenagers. They are a specific group which used to be neglect by the fashion industries, but they really call for their own brand which can stand their own character, satisfy their demands of fashion as well. The core idea is to outline the teens’ sprite accurately and can apparently distinguish from the other fashion brands.

However, fashion is not only limited on appearance, the one who have the fresh ideas also can be defi-nitioned as “fashion”. So the brand also advocate and transmitte fresh ideas. Therefore, the brand idea is “Using recycled products is a trend of fashion”. The following is the tags of teenagers.

Here is the range and the style of the prod-ucts, all these pictures just as references to show the meterial use-ages and the final ef-fect we want to follow. For instance, the jew-elry use screw as the basic shape, instead of use precious metals, and the headdress just use papers as row material. Maybe all the raw material are not expensive, but the design and producing process is comlicated, the recycling of mate-rial and sustainability is an important stamp of the brand.

Decorative design

Headdress Design

Jewelry Design Bag Design

Fashion Design

Accouterment Design

PROD-UCTS

PICSSTAND FOR TEENS

RANGE

TRYING

FINAL

ΦΟΙνΙΞ

FOINIXYouth is amazing!

DIFFERENT

CHOISE

8mm

COLOR PALLETE

CMYK 0,0,0,0 RGB 255,255,255

CMYK 6,100,0,0 RGB 223,6,140

CMYK 0,0,0,100 RGB 35,31,32

SLO-GAN

APPLI-CATION_01

Youth is amazing!

Youth is amazing!

AaTYPOHRA-PHY

Constantia

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EXHIBI-TION

We were required to presentedour graduate works in froms of ex-hibition, so I designed the display space, it was recording the size of the exhibition hall, I planned to use waste cardboard as the ma-terial for all the devices jagged, the size is 8*4*3, but we only have two days available to prepare the exhibition in the exhibition hall. So we only did 6*4*3 in total.

Some of details are different from the orignal design and some just not finished, the final meterial change to KT Board, because it is more easily to fixation.

It was a little pity didn’t real the orignal design senery device, but it was a precious experiment and experience to do multi-disciplinary cooperation, it’s an useful lesson, a indelible memory as well.

CON-TRACTCOMPUTER RENDERING&REAL SCENE

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CON-TRACTCOMPUTER RENDERING&REAL SCENE

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DETAILS VIDEO For watch the video please click at:

http://youtu.be/Xcx30Wb5y2w

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CI ELEMENTSBAGS

CI ELEMENTSBAGSON EXHIBITION

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CI ELEMENTSPAKAGE

CI ELEMENTSLETTERS

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CI ELEMENTSPRODUCT CATA-LOGUES

CI ELEMENTSHANDOUTS

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STORY-BOARDOF THE ORIGINAl PLAN

1. I just walking on the street, when I saw these posters I was totally amazed by them. “Ah! It is a fashion show, with a rock live...sounds very interesting! 22th May, Saturday...I definitely gonna watch it!”

3. “This fashion show devices are really fabulous, especially the geometric iron sheet, make this place looks very metallic! My heart itches for the start already!”

4. “Owe! it’s soooooo cool! The music is awesome, although the band is at the middle of the stage, but the light is dark. When the models come out, there are follow spot light on them, make the clothes quite eye-catching.”

2. “Emm...seems I came a bit earlier, this place looks really like an unused factory... “EXHIBITION AT THE GROUND FLOOR”, well, I’ll go to see it after the fashion show.”

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STORY-BOARDOF THE ORIGINAl PLAN

5. When I was on my way to the exhibition downstairs, I heard the same music playing, I follow it...owe, so many people in there, they looked very exciting and keep talking about it.

7. The clothes on the models exhibited too, so that we had a chance to take a close look on them.

6. The devices on the wall were quite similar to the ones in the fashion show, and a video played on the TV...the same band and the fashion show played on it! There were also other things like bags and jewels exhibited.

8. The jewels were made of small mechanical elements, but quite exquisite, they seemed specially processed.

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STORY-BOARDOF THE ORIGINAl PLAN

9. Owe! there was a handicraft workshop in it, a girl came and said I can jion them if I want, it was an open workshop to the public, to encourage people make stuffs by themselves with all the waste mechanical elements.

11. When I finished it, the girl sended the chain to me and a DIY JEWELRY book, it was really wonderful that I havd a first-hand experience to turn the waste materials into nice jewels.

10. I sat down and began to make a piece of chain with the tools and screws, the girl stood by me, taught me how to use to tools and the processing and milling. After two hours, I finally made one.

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ALL ABOUT TYPOGRAPHYS PART 04

Chinese typography & English typography design.This section contained the type logos, type posters. I interested in design both Chinese and Western typographic. I personaly think good typogra-phy is the foundamental of graphic design, although I don’t have much works for this section, but doesn’t mean I would like to continue practice it.

CHINESE POSTER

FEAR

LOVE

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CHINESE POSTERKasse’s Portfolio

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POSTER POSTERKasse’s Portfolio

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Fire; a brochure for LENOVO. Won the ONESHOW CHINA Sliver Award, 2009.BRO-

CHURE

PHOTOGRAPHY OF ALL STYLESPART 05

I’m an amateur of photography.I bring camera when I am free, to capture the thing that impress me, no matter scenery or people. The thing of subtle, colorful, the moment with emotion and smiles that attracts me the most. Whenever I went to a place, I’ll take some pictures of the local scenery and people’s life, the picture can tell you the story of them. I also took pictures of my graduation works for the clothes and the jewelries.

COUNTE-NANCESPLICING

SETTINGKasse’s Portfolio

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GEOMET-RICIN LIFE

NORMALSCENE

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THEIRLIFE

FORFASHION

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CAGLIARICITY BRANDINGPART 06

Develop a “getting back to nature “ alternative living experience (a camp or new kind of settlement) located in the national parks and UNESCO sites. Look at the Nuragic bronze age dwellings (extraordinary beehive domes structures dot-ted round island). Is there potential for learning traditional skills in this new visitor experience. Consider similar experiences on offer in eg in Wales: CAT (Centre for Alternative Technology), Teepee Valley.

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NEGLECTED AREA

REDEVEL-OPMENT

SOUTH-EAST OFCAGLIARI

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BRONZE AGE

7,000NURAGHES

LABER 2ND MILLENIUM BC

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BRINGNURAGIC BACKTO THE CITY

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EXTRUDETHE CORE

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DEFINETHE FUNCTIONS

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DEFINETHE MATERIALITY

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STORY-BOARD

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STORY-BOARD

ABOUT ME

Birth Place: Wuhan, Hubei, ChinaBirth Date: 24th October, 1985Mobil: +44 0756 2798 966Address: 501B, Block B, North Lodge, Tot-tenham, London, Unite Kingdom N17 9FQE-MAIL: sweetmood0000@hotmail.com

Surname: WangGiven name: QianPreferred name: Kassie Wong

Education!09/2012—07/2014 Central Saint Martins Col-

lege of Arts and Design MA. Narrative Environments

09/2006---07/2010 School of Arts Soochow University BA. Visual Communication

09/2001—06/2004 Enan Senior High School of Xianning City, Hubei Province

09/1998---06/2001 Guantang junior high school of Xianning City, Hubei Province

Technical skills!photoshop, illustrator, indesign(graphic)

after effects, promiere pro(motion), corel painter, sketchup

Awards!2007: The Third Prize of Scholarship in School

of Arts Soochow University

2008: The Second Prize of Scholarship in School of Arts Soochow University

2009: The First Prize of Scholarship in School of Arts Soochow University

The Third Prize of The 3rd National Intervarsity Advertising Art&Design Competition

2010: The Second Prize of Graduate design exhibition in School of Arts Soochow University

2013: Hong Kong New World Development Scholarship Award

Language!Chiese(native)

English(fluency)IELTS: 6.5

Experience!07/2013-10/2013: Experience Design intern at Freestate London.

Design project NVIDIA trade show 2014.

11/2011-05/2012: Freelance designer at Beijing Design Week

Developed identity for print and web, reor-ganized former works into a system and re-ceived international guest designers.

2010.11 –-2011.11: Worked as a graphic de-signer in 39°N (a international motion-graphic studio based in Beijing, affiliated with the BDM company)

Design graphics for motion, creating story-board, editing videos and video art direction. Research, develop, design, and create com-prehensile brand systems, creative concepts and campaigns across multiple media.

2009.11—2010.03: worked as an intern for ELLE (China), Hachette Filipacchi Medias.

Creating typography, advertisement and layout.

2008.07—2008.09: worked as an intern for Haitianxing Package & Printing Company of Wuhan.

Learned about technique of printing, assis-tance print producing and package design.

PORTFOLIOKASSE WONG’S

experimental21

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sustainability identity typography graphicexhibition

THANK YOU FOR YOUR TIME TAKING A LOOK AT