kurzpräsentation dcmn entertainment _ oct. 2014
TRANSCRIPT
Oct 2014
Success driven TV advertising for your artists and tours
Who we are: we bring digital performance into media
Basic Presentation ⎪ © DCMN 2014 Slide 2
Idea: combining performance marketing with media reach. Done: D.C. Media Networks
2010: Founded & headquarted in Berlin and fully independent
21 employees with both, media- & performance marketing expertise
Focus on clients’ marketing goals: your success is our target
Who we like: portfolio of happy clients
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Where we are: selection of TV channels (and more)
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Your artist on TV Digital
Plus relevant music blogs!
Q: task & goals (generic)
Slide 5
Activate fanbase for artist’s tour and album launch spring 2015
Extend fanbase into other audiences, tied deeply into other promotion tools (tour, social…)
Filling concert venues and driving album sales physical + digital to gold-status
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A: DCMN communication concept
Slide 6
Your Sales
Your artist here! Main idea
TV Media Online
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- The Sensation - 20+ genre-landing pages - Retargeting-level
Conversion platform
Detail: (for the moment generic) Media planning example
Source: TV-Control – AGF/GFK
Cash invest: € 29,682
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Your valuable target group (generic, based on real case)
Source: TV-Control – AGF/GFK
Men & women between 25 and 49 years old Potential in Germany: 25.01 people
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TV channel selection
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Men/Women, 25-49 years old
Number of TV spots per channel
230
186 184 180 171
140
108
73 72 64 63
SkyCin+24 TNTSerie Nat.Geo History SkyAction FOXSerie Syfy DMAX N 24 COMEDY C 13th Str
Source: TV-Control – AGF/GFK; XAD
Slide 10
1,471 TV spots (20‘‘ and 10‘‘) Avg. net costs per spot: € 20.18
Avg. gross costs per spot: € 156.95
Basic Presentation ⎪ © DCMN 2014
Campaign overview
Potential [million]
Contacts [million]
Net reach [%]
Net reach [Mio]
GRP [%]
CPM [€]
OTS
Affinity [%]
Cash invest net [k€]
25.01 64.92 71.75
13.31 22.22 23.33
16.4 11.5 11.0
4.10 7.46 7.90
53.2 34.2 32.5
2.23 1.34 1.27
3.2 3.0 3.0
163.7 105.3 100.0
30 30 30
Source: TV-Control – AGF/GFK
Slide 11
Germany total 14+ m/w
25-49 KPIs
Basic Presentation ⎪ © DCMN 2014
What‘s in it for you: budget, discount, model
Total cash invest € 29,682 Gross media volume € 202,876
Your pay rate 15%
Overall discount 85%
Selected TV channels
Slide 12
Amazing discount on
media
Share on sold units as kickback
Our math
Basic Presentation ⎪ © DCMN 2014
All in all: your advantages at DCMN
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• Broad network of channels • Media planning experts • Creation department
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TV Expertise 1
• Reach: advertorials • Target group: special interest • Funnel: own conversion pages
Digital Knowhow 2
• Amazing discounts • Success-driven model • Factor 4-5 more efficient than
anywhere else!
Budget 3
Contact me anytime!
Helge Hinrichs DCMN Entertainment
+49 172 41 222 48
+49 30 2084 788-84
Pappelallee 78/79, 10437 Berlin
Basic Presentation ⎪ © DCMN 2014