kvantage capabilities 2015
TRANSCRIPT
Karen V Schutz, President
Office: 856.727.5139
Cell: 856.296.6915
Expert Project Management
From Creation To Commercialization
Mission
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Continue to demonstrate KVantage is an effective
and valuable resource!
– Extra and expert ‘pair of hands’
– Understands both sides of the desk
– Cost effective
Client outcome:
– Tap unrealized growth potential, quickly
– Drive top and bottom line growth
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Overview
Expertise in project management - from A to Z.
– Exceptional functional team leadership
– Focused and aligned objectives & speed to market
– Tenacious, ethical, detail and action oriented
– Large, small, simple or complex projects handled with ease
Specializing in product ideation, innovation,
renovation, development and execution.
Additional resources to drive growth:
– External function teams
– Align strategic partners, resources & co-packers
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How & What
Functional support usually through your resources
– 3 C’s favorability - cost, confidentiality, culture
– Can also ‘bolt on’ expert resources, as needed
What we bring:
– Expert project management from ideation to commercialization
– Tenacity, focus & creative problem solving
– Speed to market with measurable results
What you get:
– Fiscally responsible expert leader, limited guidance needed
– Necessary approvals and regular updates
– Allows you to focus on other key objectives
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Personal Expertise Bachelor of Science in Food Science, University of Delaware
MBA in Marketing, Drexel University
Campbell Soup Company:
– Product Development R&D: Myriad of new products across thermal, refrigerated, clean fill, dry and frozen.
– Marketing: Classical and new business development.
Created and implemented “Select” soup utilizing innovative production process.
– Global Product Sales: Global Brand Strategy & Development, Import/Export Sales.
Tasty Baking Company: Marketing, New Business Development, Sales
– Launched 50 new products, including 2 new platforms, which generated about $30mm (12% of company sales).
Created and launched Tastykake Sensablestm in just 4 months.
KVantage Marketing, LLC: In our 10th year!
– Owner and driver specializing in developing food products on a fast track from idea to market with total project management.
– Work with a range of large and small companies, ‘wall to wall’ food products, branded & private label, established or startups…no project too challenging or complex yet!
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Optional Resources
Expertise available:
– Research & Development
– Chef
– Nutritionist
– Market Research
– Packaging/POS Design
– Copacker Validation
– Operations
Additional resources available as needed
Will also evaluate best resource based on expertise, fit and cost.
– Government Regulations
– Creative Ad Agency
– Media Buying Agency
– Finance
– Legal
– Product Specifications
– Import/Export
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Services
I. Innovation Funnel/Concept Development
– Review of current situation with available data & external
sources
– As appropriate, review of current manufacturing assets to
stimulate ideas.
– Generate viable concepts with a meaningful point of difference
utilizing internal and/or external teams
– Create concept summary document, with option of developing
trademark-able names
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Services
II. Market Research
– Research test options & recommendation
– Review data with MRD/R&D
– Develop & present next steps recommendation
III. Product Development
– Work with functional teams to develop concepts/prototypes
– Evaluate and obtain best resources to fully execute – e.g.
copack vs internal manufacture, etc.
– Develop timeline estimate
– Check in with key decision makers throughout
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Services
IV. Package Design
– Develop package design brief
– Identify packaging options
– Develop design execution options
– Present options & recommendation
– Work with packaging and operation supply chain from design
to finished package.
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Services
V. Marketing Plan
– Develop first 3, 6 or 12 month plan
– Budget and p&l – dollars, volume, profit targets
– Consumer and trade plans
Vehicle types
Depth and frequency
– Sales, customer presentations and trade show elements
– Tracking metrics
– Contingency plans: marketplace and financial
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Services
VI. Business Planning
– Vision/Goals
– Market/Business Analysis
– Strategies/Tactics/Risks
– Financials
– Capital project/new line implementation, as necessary
VII. White Paper / Summary Docs
– Category Overview
– Consumer Trends
– Competitive Overview
– White Space Evaluation/Reco
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Services
VIII. Import/Export Supply (US)
– Market/Business Analysis
– Standard Marketing Elements:
Consumer/Concept Product Evaluation
Product Development/Re-development
Marketing Plan
– Product/Package Compliance
– Trademark Clearance
– Supply Chain Evaluation/Implementation
– Financials
Thank You For Considering
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