Kate Waage

53 Martin Sweedish Rd * New Paltz* NY * 12561* (845) 901-0523* katewaage@aim.com ____________________________________________________________________________________________________________

DIRECTOR OF MARKETING

MarComm/Marketing Strategies/Promotions and Events/Training and Development

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COMPETITIVE ADVANTAGES

Public Relations

Project Management

Market Research

Digital Marketing

High-Impact

Presentations

Relationship Building

Staff Leadership

Commitment to

Diversity and Inclusion

PROFESSIONAL EXPERIENCE

Area Marketing Coordinator, Sodexo Universities, NY, CT 2011- present

Provide all aspects of marketing support for six Sodexo accounts ($40M in total sales) at private and

state educational institutions. Coordinate all area marketing initiatives to drive sales growth. Maintain

methods to document, track and research customer feedback and satisfaction and reviews statistics

and trends with appropriate staff. Coordinate area specific marketing plans and their implementation,

communication and evaluation. Oversee copywriting, design, layout, and production of collateral.

Plans and implements the area advertising and promotion activities including print, electronic, and

direct mail outlets. Manage and analyze results of all marketing programs and recommend changes to

approach based on performance. Promote a customer/client centered culture that strives to exceed

customer and client needs, requirements and expectations. Coordinate all communications activity for

accounts. Forecast and administer budgets to maximize ROI. Take creative and analytical approach

when developing marketing campaigns, set measurable goals, and develop the means to gather

performance data.

Key accomplishments:

Drove same store sales consistently at an average of 9% during tenure; 16% average regional

online sales growth since 2012

Developed and coordinated marketing plans and programming guides for sales proposals;

rebid/retention process & new business (SUNY New Paltz, WCSU, UAlbany)

High impact technological presentations (Prezi, PowerPoint) - student and executive level

presentations (sales presentations, training, guest lecturer)

Created and designed nationally and regionally deployed programs and events to maximize

revenues and satisfaction, tailored to the client’s needs

Developed and coordinated training and programming guides for the Campus Intern National

Program

2014 Loyal E. Horton Dining Award Winner; Catering—Special Event, Marist College

Consistently selected to serve on national strategic teams several of which resulted in revenue

and satisfaction-driving projects

Consistently support new business development (new sales in excess of $100 million during

tenure; achieve over 98% account retention

Deployed and supported the special dietary needs initiative “My Zone” at five locations

As a member of the National Marketing Plan Committee provided critical input in designing

new market-wide reporting tool for 2013-2017 fiscal years

Selected, hired and supervised an exceptional staff of Unit Marketing Coordinators, Student

Promotional Coordinators and Student Sustainability Coordinators (17 total). Provided

challenging goals and succession planning as well as professional and career planning

Positively impacted customer satisfaction scores by successfully launching and

administrating social media vehicles (Facebook, Twitter, Instagram, Pinterest, Tumblr)

Marketing Director, Poughkeepsie Galleria, Pyramid Management Group, Poughkeepsie, NY

2006-2011

Led a dynamic team of 31 employees maximizing retail sales at 1.2M sq. ft. super regional

shopping center. Administered marketing budgets. Organized and implemented year-round

promotional and fundraising events which resulted in significant sales increase. Established and

maintained close working relations with local media and local community. Initiated, established

and maintained open communication lines with current and prospective mall merchants (local and

national tenants). Took proactive approach in employing persons with disabilities in P.E.P

(Parental Escort Program). Developed and updated a wide variety of marketing promotional

materials. Launched and maintained websites and social media pages encouraging customer

feedback and maximizing brand exposure.

Marketing Director, Hudson Valley Mall, Pyramid Management Group, Kingston, NY

2006 – 2006

Responsible for developing marketing plan and driving sales of 700,000 sq. ft. regional shopping

center. Developed and implemented marketing strategies and launched marketing vehicles aimed

to drive sales. Established and grew community relations beyond town and county boundaries.

Received departmental awards for The Best-Performing Customer Service Department (3rd out

of 17). Secured sponsorships and located auxiliary income for the marketing programs.

Specialty Leasing Representative- Storage, Pyramid Management Group, Poughkeepsie, NY

2005-2006

Met and exceeded annual sales goals ($100,000). Provided administrative support for the

Southern Tier district comprised of three shopping centers. Trained and provided support for

newly hired administrated staff.

Financial Manager, Clintondale Aviation Inc. Highland, NY 1998 - 2003

EDUCATION AND AWARDS

M.B.A. Management, SUNY New Paltz School of Business

B.S. Business Administration, Moscow State Institute of International Relations

Ulster Leadership Development Institute, Ulster County Chamber of Commerce, Class of 2007

Academic Excellence Award, SUNY New Paltz School of Business

Diploma of the French Chamber of Commerce of Paris, Business French

Sodexo Diversity and Inclusion Ambassador

WiNG (Women’s Network Group); SOL (Sodexo Organization of Latinos)

SUNY New Paltz Internship Employer/Supervisor Recognition Award 2013

SafeServe certified, July 2014

IMPACT 2015 (Spirit of Mentoring) Sodexo program member; Spirit of Sodexo 2015 nominee

ULSTER BOCES Educational Instructor “Marketing For Small Business” course

SKILLS

MS Office (Word, Excel, Outlook, Publisher, Photoshop, PowerPoint, Prezi), WebEx,

GoToMeeting, FMS, SMG, social medial SME, QuickBooks, AS400, Hexagon Banking,

VeriSign, UPS Worldwide Shipping.

LANGUAGES

Russian, French