Kyowa Pharmaceutical Implements Cegedim RelationshipManagement Mobile Intelligence CRM to EnhanceCommercial Effectiveness

TOKYO--(BUSINESS WIRE)--Cegedim Relationship Management today announced that KyowaPharmaceutical Industry Co., Ltd. has implemented Mobile Intelligence, the innovative CustomerRelationship Management (CRM) solution designed exclusively for the Life Sciences industry. Kyowaselected the solution to boost the effectiveness of its sales force - promoting optimal interactionsbetween sales representatives and Japan's healthcare professionals (HCPs). Headquartered inOsaka, Kyowa Pharmaceutical is a member of the Lupin Group of India, and focuses its productportfolio on high-quality generics catered to psychiatric and neurological therapies.

Japan's rapidly aging population is prompting the government to enact austerity measures thatinclude a reliance on generic medications. This positions generic manufacturers for dynamic growth,and Kyowa is taking advantage of this opportunity. One of Kyowa's tactics for enhancing commercialeffectiveness during this critical time is to leverage a game-changing CRM optimized for the LifeSciences.

"Cegedim has a strong track record in CRM solutions for the Japanese pharmaceutical industry, andprovides standardized templates based on proven expertise. Therefore, we evaluated that Cegedim'ssolutions provide the necessary and sufficient functions for us," said Mr. Noriaki Tsunoda, Presidentand Representative Director, Kyowa Pharmaceutical Industry Co., Ltd. "Also, it was an importantpart of our decision that the Cegedim implementation team has extensive knowledge about thepharmaceutical industry. Cegedim understands our sales strategy well, and with their tablet offeringand cloud-based architecture, we have the flexibility and security to empower our sales force withon-the-go accessibility. We are confident that the system will be an intelligent infrastructure.Furthermore, we can accelerate intelligence sharing between the sales force and the back-office. Weexpect that this will bring our organization agility (as our slogan "One Team"), and will help us takefull advantage of business opportunities. We believe Mobile Intelligence will become ourindispensable key weapon for our growth strategy. Although market transformation and toughcompetition will happen in the future, we expect that Cegedim will continue to provide leadingsolutions for generic pharmaceutical companies, and help them improve."

"It's inspiring to help Kyowa capitalize on this unique growth opportunity. Mobile Intelligenceempowers the enterprise to elevate efficiency, not only for members of commercial teams, but alsoback-end divisions that are enabled with the ability to enhance governance and strategy execution,"said Stefan Janssens, President EMEA & APAC, Cegedim Relationship Management. "Building ontheir 60-year legacy in the Life Sciences, we're expecting to propel Kyowa on a path of continuedprosperity with our innovative, next generation CRM."

About

Cegedim

Relationship

Management:

Â

Â

Â

Cegedim Relationship Management is theLife Sciences industry's leading provider ofCustomer Relationship Management (CRM)solutions. Designed specifically for LifeSciences, the company's innovative businesssolutions incorporate a thoroughunderstanding of local, regional andworldwide trends. Cegedim RelationshipManagement enables approximately 200,000 users in many of the world's most innovativecompanies to stay ahead of market challenges. In addition to CRM, Cegedim RelationshipManagement also provides marketing, data optimization and regulatory compliance solutions inmore than 80 countries. Cegedim Relationship Management is part of the France-based CegedimS.A. Group.

To learn more, please visit: www.CegedimRM.com.

Follow Cegedim Relationship Management on LinkedIn and Twitter.

Â

About

Cegedim:

Founded in 1969, Cegedim is a globaltechnology and services company specializing inthe healthcare field. Cegedim supplies services,technological tools, specialized software, dataflow management services and databases. Itsofferings are targeted notably at healthcareindustries, life sciences companies, healthcareprofessionals and insurance companies. Theworld leader in life sciences CRM, Cegedim isalso one of the leading suppliers of strategichealthcare industry data. Cegedim employs8,000 people in more than 80 countries andgenerated revenue of EUR902 million in 2013.Cegedim SA is listed in Paris (EURONEXT:CGM).

To learn more, please visit: www.cegedim.com.

Follow Cegedim on Twitter: @CegedimGroup.

Â