l g 2
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L G
Presented By:Sumanth S.Sunil H.V.
COMPANY PROFILE
Founded: 1947
Headquarters': Seoul, South Korea
Key People: Koo Bon-Moo, CEO.
Number of Companies: 31 Overseas Subsidiaries: around 130
CONT…. Business Fields: Electronics, Chemicals,
Telecommunication & Services.
Revenue: $61 billion USD
LG holds Assets of $49.81 billion
Presence in over 39 Countries.
Slogan: Life’s Good.
Group families LG Corp. LG Electronics LG-Philips LCD LG Innotech LG Micron LG Hi-Plaza LG Hi-Logistics LG Chemical LG Petro Chemical LG Dow Chemical LG Seetec LG Health Care Chemical LG Life Science Industry LG MMA LG Telecom LG CS Leader
Siltron LG V-ENS LG N-Sys LG Serveone LG Economy Institute LG Academy LG Twins LG International LG Card (sharing the
corporate identity, but no longer part of LG Group)
Dacom Dacom MI Dacom Crossing Zenith Electronics
The Journey… Created in 1947 as “Lucky Goldstar”
Household products were sold under the brand name of "Lucky”
Changed to LG in 1995 In 2003,LG introduced the holding
company system, and established the Vision of becoming no.1.
Joint Ventures and Acquisition
LG has made a Joint Venture and created LG-Nortel Network.
Joint ventures with Royal Philips Electronic.
LG also has a joint venture with Hitachi.
Cont..
LG acquisition finalizes over Hyundai Petrochemical.
LG acquired Zenith in 1999.
LG Electronics,Zenith,signed VSB licensing agreements with Japan’s MITSUBISHI & SHARP in March-2005.
Recent Merger & acquistions: LG-CALTEX Oil Corp. Merged with
HOYU Shipping in 2000. In 2006,LG Chemicals acquired and
Merged with LG Daesan Petrochemical.
LG Electronics forms strategic alliances with Home Depot, the world's largest home improvement retailer in January 2005.
Cont..
A.S.WATSON, The retail division of Hutchison Whampoa Ltd. Joint ventured with leading Korean retail Company LG MART Company.
Why LG got engage in international biz
To expand sales
To acquire resources
To diversify sources of sales and supplies
To minimize competitive risk
Strategies of LG……
Diversification Strategy
Fast Growth
Fast Innovation
Cont..
Global Branding Strategies.
Quality Management Strategy.
Core Competencies:
Product Leadership.
Market leadership.
People Leadership.
Plans for INDIA……
Announced that it would invest Rs. 9 billion by 2008.
India a major export hub of DVD writers
LG’s Vision is to become the best in its class by winning customers acclaim as a true leader in the Global market.
THANK YOU