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LIBRARY APPLICATIONS OF SOCIAL NETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

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Page 1: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

LIBRARY APPLICATIONS OF SOCIAL

NETWORKING

Dr. Myungdae ChoLibrary School

SungKyunKwan University

Page 2: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

CONTENTS

1 •Social Networking & Information Fluency

2 •Current Library Use of Social Networking

3 •Linked Data

4 •Semantic Interoperability

5 •Proposed Models for Libraries

Page 3: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

SOCIAL NETWORKING & INFORMATION FLUENCY_PHILOSOPHY

PIM (Personal Information Management)

Open mind -> Inter-subjectivity

Distributed Cognition

Principle of Emergence

Page 4: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

SOCIALTY

(Messaging, Blogging, Streaming media)

Page 5: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

Ontology (give Subjective Path)

Forms Inter-subjectivity

Machine, Human and Socialty in Informa-tion Discovery

Page 6: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

User-Cre-ated

Metadata

RDF vo-cabularies

or(Ontol-

ogy)Linked Data(semanti-cally orga-nized data)

Another view of Machine, Human and Socialty in Information Discovery

Mapped data from existing DB (such as MARC)

Page 7: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

Þ Social (tagging, bookmarking, networking) - They enable messaging, blogging, streaming media, and tagging

Þ Social networking bandwagon

Information Fluency: -> (computer literacy + information literacy + creative mind)

Information Fluency

Page 8: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

Social networks, in some sense, are Library 2.0.

The face of the library's web-presence in the future may look very much like a Social Net-

work Interface.

Social networks and Library 2.0.

Page 9: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

A. TYPE OF SOCIAL NETWORKING

Profile-based SNS (MySpace, Facebook)

Content-based SNS (Flickr, Shelfari, Librarything, YouTube)  Multi-User Virtual Environments (SecondLife,WOW)

Mobile SNS (MySpace, Facebook)

Micro-blogging/ Presence updates (Twitter)

People Search (Wink)

White label SNS (Ning, Joomla, KickApps, Pringo )_

Web Resources Sharing_Social Tagging (Delicious)

Blended Network (Frapper)

Page 10: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

HOW MANY CAN YOU RECOGNIZE THESE?SOCIAL NETWORK INDEX?

Page 11: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

B. SOCIAL NETWORKING WEB-SITES

List of social networking websites http://en.wikipedia.org/wiki/List_of_social_networking_websites

Mashable: the Social media guide http://mashable.com/2007/10/23/social-networking-god/

Page 12: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

C. WHY SOCIAL NETWORKING SITES?

Free, Fun and Easy to use in many cases Popular – Social Network Bandwagon Many Applications - Continuously being devel-

oped Attract Attention of the patrons Free alternative to expansive software and pro-

grams To share information with staff members To share information with the public and your pa-

trons and collect feedback As your Institute’s Web pages (e.g., Libraries)

Page 13: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

3. SOCIAL NETWORKINGS IN LI-BRARIES

Social networking could enable librarians and patrons not only to interact, but to share

and change resources dynamically in an elec-

tronic medium.

Page 14: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

3_A: WHY DO LIBRARIES CARE ABOUT SOCIAL NETWORKING SITES?

The next big thing after Google is Social Net-working.

( From “As facebook takes off, Myspace strikes back” Kirkpatrick, Davis. Foutune. Sept. 19,

2007)

Page 15: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

3-B: HOW CAN YOU USE SOCIAL NETWORKING IN YOUR LIBRARY?

Start with one program or application at a time Experiment and see what works and what does not work Learn from other libraries who are already doing it Decide what is beneficial for your library and just do it

Page 16: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

EXISTING LIBRARY APPLICATION OF SO-CIAL NETWORKING

1) Librarything in libraries2) Twitter in libraries 3) Delicious in libraries 4) Mash up….. could be as an application of

Linked data

Page 17: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

1) LIBRARYTHING IN LIBRARIES

http://www.librarything.com/

“Personalized desire from individual’s needs”

“Caaloguing thru tSocial Networking”

LibraryThing is a prominent social cataloging

web application for storing and sharing per-sonal library catalogs and book lists.

Page 18: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

LIBRARYTHING IN LIBRARIES

LibraryThing helps you create a library-quality catalog of your books. • .

LibraryThing connects people based on the books

they share.•

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2) TWITTER IN LIBRARIES

=> messages are short and to the point. Because of the 140 character limit.

Page 20: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

WHAT IS TWITTER ANYWAY?

Wikipedia says: “ Twitter is a social networking and micro-blogging service that enables its

users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to

140 bytes in length.”

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TWITTER APPLICATION IN LI-BRARY

LC : https://twitter.com/librarycongress

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TWITTER APPLICATION IN LI-BRARY

http://twitter.com/OCLC

Page 23: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

LEADING EDGE AT LC

LC : Find Us on the Web Flickr Twitter YouTube

at http://www.loc.gov/blog/

Page 24: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

LEADING EDGE AT LC

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WHAT WOULD A LIBRARY USE TWITTER FOR?

reference tool : Virtual Reference Keeping up with the latest development (by following library leaders: Karen Coyle,

Hegna, Denton etc) market and promote library services has become so widespread library newsletter / upcoming events, /

new programs / announcements / library hours getting feedback from patrons Marketing place for researcher’s publications

From Research Proposal – Findings –Recommenda-tions

Page 26: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

EXAMPLES

(1) Casa Grande Public Library (AZ) (2) Nebraska Library Commission(3) Library of Congress (4) Peace Palace Library

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3. DELICIOUS IN LIBRARIES

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DEL.ICIO.US-LIKE PENNTAGS

PennTags - When card catalogs meet tags

http://tags.library.upenn.edu/

http://www.slideshare.net/laurie.allen/penntags-presentation-at-educause-2006

http://www.diglib.org/forums/fall2006/presentations/winkler-2006-11.pdf

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4. MASH UP IN LIBRARIES

http://library20.ning.com/profiles/blogs/mashup-your-librarys-twitter

Mashup your Library's Twitter, Flickr, Youtube,

Facebook accounts!

Libraries mash up content, services and ideas

http://www.oclc.org/fr/fr/nextspace/009/1.htm Meebo Instant Messaging.

Library Lookup. Bookburro.

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MASH UP: MEEBO INSTANT MESSAGING

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MASH UP: BOOKBURRO

http://www.bookburro.org/

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MASH UP: BOOKBURRO

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CHAPTER 2: OPEN SOURCE SOFTWARE PLATFORMS

A. Cmponents of Social Networking

B. Open Source

C. Linked Data

D. Structured data

Page 35: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

A. SOCIAL NETWORKING 의 구성요소

Profile

Relationship

Activity

Page 36: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

Profile => Identity

Relationship => SocialGraph

Activity => Social Context

A. COMPONENTS OF SOCIAL NETWORKING

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TWITTER 의 예

ProfileActiv-ity

Relation-ship

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OPEN AMPLIFY 의 예

Pro-file

Activ-ity

Relation-ship

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DELICIOUS 의 예

Activity

Relationship

Profile

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B. OPEN SOURCE

Open Source Social Platforms: 10 of the Best 10 open source software platforms

http://mashable.com/2007/07/25/open-source-social-platforms/

www.programmableweb.com

SungKyunKwan University: Use of Open API http://lib.skku.edu/index.ax

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CLOSED CONTAINERS OF DATA

Information systems, such as library catalogs, have

been, and still are, for the greatest part closed containers of data, or “silos” without connections between them.

(Tim Berners Lee)

Page 44: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

LINKED DATA

Linked Data is a methodology for providing relationships between things (data, concepts and

documents) anywhere on the web, using URI’s for identifying, RDF for describing and HTTP for publishing

these things and relationships, in a way that they can be interpreted and used by humans and software.

.

Page 45: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

COLLOCATIONS THROUGH LINKED DATA

Wiki: http://www.wikipedia.org/ vs dbpedia : http://dbpedia.org/About

WorldCat: http://www.worldcat.org/ vs Fictionfinder (FRBR model):

http://fictionfinder.oclc.org

Page 46: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

PARADIGM SHIFT IN WWW

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LINKED DATA TECHNOLOGY STACK

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LINKED DATA PRINCIPLES, BY TBL

Use URIs as names for things Use HTTP URIs so that people can look up those

names Provide useful RDF information for a search Include RDF statements that link to other URIs

Example: http://dbpedia.org/page/Dublin

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D. Structured data

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RDF Resource: Description: Framework:

47 billions RDF triples 1.4 billions RDF link

Subject – Predicate – Objects

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URI

Use URIs for naming everything you could think of.

Use URIs for people, fruits, cars, drinks, islands, etc but also for abstract things such as love, war, statistics,

genes, religion, etc

Cool URIs for the semantic web

http://www.w3.org/TR/2008/WD-cooluris-20080321/

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RDF VOCABULARIES

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예 ] NAME SPACE/URI/RDF VOCABU-LARIES   <?xml version="1.0" encoding="UTF-8" ?> -<rdf:RDFxmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:foaf="http://xmlns.com/

foaf/0.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> - <foaf:Person rdf:ID="http://www.cetis.ac.uk/members/scott/">   <foaf:openid rdf:resource="http://www.cetis.ac.uk/members/scott/" />   <foaf:name>Scott Wilson</foaf:name>   <foaf:nick>scott</foaf:nick>   <foaf:depiction rdf:resource="http://www.cetis.ac.uk/staff/portrait/scott" />   <foaf:weblog rdf:resource="http://www.cetis.ac.uk/members/scott/" />   <foaf:interest dc:title="identity" rdf:resource="http://del.icio.us/tag/identity" />   <foaf:interest dc:title="beer" rdf:resource="http://del.icio.us/tag/beer" />   <foaf:interest dc:title="openid" rdf:resource="http://del.icio.us/tag/openid" />   <foaf:interest dc:title="personal learning environments" rdf:resource="http://del.i-

cio.us/tag/PLE" />   <foaf:interest dc:title="music" rdf:resource="http://del.icio.us/tag/music" />   <foaf:interest dc:title="pizza" rdf:resource="http://del.icio.us/tag/pizza" />   <foaf:interest dc:title="playing guitar" rdf:resource="http://del.icio.us/tag/guitar" />   <foaf:interest dc:title="security" rdf:resource="http://del.icio.us/tag/security" />   <foaf:interest dc:title="tequila" rdf:resource="http://del.icio.us/tag/tequila" />   <foaf:interest dc:title="cybernetics" rdf:resource="http://del.icio.us/tag/cybernetics"

/> </foaf:Person> </rdf:RDF>

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FOAF

An RDF vocabulary for describing people: – identities – interests – affiliations – social networks – etc

FOAF Vocabulary Specification 0.9 http://xmlns.com/foaf/0.1/

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SIOC(SEMANTICALLY-INTERLINKED ONLINE COMMUNITIES)

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DC

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FRBR

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FRBR AS A RDF VOCABULARY FRBR is a complete data model that is a new way of

looking at our data, not just taking existing records and identifying work relationships.

FRBR a type of RDF vocabulary entities and the relationships in FRBR is identifiable,

linkable, usable, and reusable, and everything can

be matched up.

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RDA (RESOURCE DESCRIPTION AND ACCESS)

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LINKED DATA

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4) RDF IDENTIFIERS

http://rdf.freebase.com/?freebaseid

http://rdf.freebase.com/ns/en.blade_runner

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4) 예 : METADATA REGISTRY 의 경우_1

Disambigua-tion process

annota-tion

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4) 예 : METADATA REGISTRY 의 경우_2

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CHAPTER 3: SEMANTIC SEARCH ENGINE

http://sindice.com/

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SEMANTIC SEARCH ENGINE

http://library-20-search-engine-swicki.eurekster.com/

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SEMANTIC SEARCH ENGINE

http://swoogle.umbc.edu/

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SEMANTIC SEARCH ENGINE

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SEMANTIC SEARCH ENGINE

http://hakia.com

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HUMAN-ORIENTED SEARCH EN-GINES

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DOMAIN-SPECIFIC APPLICATIONS

DBpedia Mobile DBpedia Mobile is a location-aware Linked Data browser designed

to be run on an iPhone or other mobile device.

DBpedia Mobile is oriented to the use case of a tourist exploring a city.

DBpedia Mobile 은 iPhone 위에서 작동하는 위치를 알려주는 Linked Data 브라우저이다 .

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SPARQL

http://geosparql.appspot.com/

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TWITTER AS A REAL TIME SEARCH PLATFORM

http://search.twitter.com/

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LIBRARY RELATED LINKED DATA PROJECTS A brief and incomplete list of some library related Linked Data projects:

RDF BookMashup – Integration of Web 2.0 data sources like Amazon, Google or Yahoo into the Semantic Web.

Library of Congress Authorities – Exposing LoC Autorities and Vocabularies to the web using URI’s

DBPedia – Exposing structured data from WikiPedia to the web

LIBRIS – Linked Data interface to Swedish LIBRIS Union catalog

Scriblio+Wordpress+Triplify – “A social, semantic OPAC Union Catalogue”

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CHAPTER 4: SEMANTIC INTEROP-ERABILITY

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WHY INTEROPERABILITY?

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WAYS OF INTEROPERABILITY

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LANGUAGE OF INTEROPERABILITY

Universal identifiers (URIs): like written word – For “connecting the dots”

Abstract syntax (RDF triples): sentence grammar– Foundation of syntactic interoperability

Vocabularies: words and concepts– Foundation of semantic interoperability

Platform for compatible domain models– Application Profiles

Human-understandable – machine-processable

Page 80: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

FRBR AS AN RDF VOCABULARY

FRBR can easily be implemented as an RDF vocabulary, that could be used to create a uni-

versal Linked Data library network. It really does not

matter what kind of internal data format the connected

systems use.

Page 81: L IBRARY A PPLICATIONS OF S OCIAL N ETWORKING Dr. Myungdae Cho Library School SungKyunKwan University

PROPOSED MODELS FOR LI-BRARIES

To be discussed Easier application model Intermediate Advanced and complicated models are delin-

eated.

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BIBLIOCOMMONS

Welcome to Your New Catalogue! Here's what's new… Find what you want with a better search. Track your borrowing. Rate and review titles you borrow, and share

your opinions on them. Get personalized recommendations.

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BIBLIOCOMMONS

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Thank you for listening!

Questions?