La oportunidad de la digitalización y como aprovecharlaAntonio CondeDigital Transformation and IoT Country LeaderCISCO

MESA 1: Oportunidades en la nueva era digital: experiencias en otros ámbitos de la economía

Digital Competition Is Intensifying &No Industry is safe

*Disruption = Substantial change in market share among incumbents

Market incumbents displaced 37%

Companies actively responding1 in 4

2.5

4.3

3.7average

morecompanies

at risk

fewercompanies

at risk

CPG & Manufacturing

Hospitality /Travel

Retail

Media & Entertainment

Telecommunications

Financial Services

Education

Healthcare

Technology Products & Services

Pharmaceuticals

Expected time to disruption*3 years

Source: Global Center for Digital Business Transformation, 2015

Transport & Logistics(estimate)

Oil & Gas

Utilities

Aging infrastructuretechnology risk

Declining revenues…Load and grid defection

Energy trends – industry under change

Customer sentiment and expectations

• Operational cost reductions• Unregulated opportunities• Merger and acquisition• Pervasive DER

• Grid modernization• Increasing grid connectivity• Cybersecurity• Regulation evolving

• Mandates for renewables• Clean power plan• Prosumers• Electric vehicles

Value at stake

Digital transformation is organizational change using digital technologies and business models. It requires:

Challenging assumptions that delivered past successes

Stress-testing the ways you deliver value to customers

Changing the organization itself: operations, culture, revenue models, and more

What is digital transformation?

Source: Global Center for Digital Business Transformation, | 2015. Based on a survey of 117 retail executives in 13 countries

We better move now

How well are we doing in Spain?

How well are we doing in Spain?

Cost Value

• Free / Ultra-low cost• Buyer aggregation• Price transparency• Reverse auctions• Consumption-based

pricing

$ Experience Value Platform Value

Three Categories of Digital Business Models

• Customer empowerment• Customization• Instant gratification• Reduced friction• Automation

• Ecosystem• Crowdsourcing• Communities• Digital marketplaces• Data orchestrator

Digital transformation requires new capabilities

Enhance consumer experiences

Secure operations and manage risk

Increase worker productivity

z

Optimize business operations

Data capabilities

Hyper-awareness

InformedDecision-MakingDigital

BusinessAgility

FastExecution

Digital business agility enables companies to counter and capitalize on digital disruption

HyperawarenessA company’s ability to detect and monitor changes in its business environment

Informed Decision-MakingA company’s ability to make the best decision in a given situation

Fast ExecutionA company’s ability to carry out its plans quickly and effectively

Digital Business Agility: The Disruptor Advantage

It is not about being number one at specific things, it’s about being good in a Combined DBA

Hyper-awareness

InformedDecision-MakingDigital

BusinessAgility

FastExecution Dynamic Resources: The ability to acquire,

deploy, manage, and re-allocate resources (e.g., talent, technology) as business conditions dictate

Situational Awareness: The ability to identify changes in an organization’s internal and external environments, and to understand which changes matter

Behavioral Awareness: The ability to understand how workers and customers act, what they think, and what they value

Dynamic Processes: The ability to rapidly introduce new business processes and adapt existing business processes to changing business conditions

Inclusive Decision-making: The ability to make decisions based on the shared intelligence that emerges from the collaboration of disparate individuals and teams

Augmented Decision-making: The ability to incorporate data and analytics into the decision-making processes across an organization

What Disruptors Do…and Incumbents Don’t

Digital transformation journey

Define digital capabilities for transformation.

Determine impacted metrics and value.

Create a digital business architecture.

Quantify and prove the business value.

Deliver and measure differentiated outcomes.

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How is Cisco contributing?

• Country Digital Acceleration (#DIGITALIZA) initiative Industry 4.0 Smart Territories Secure and Critical Infra Digital Skills & Jobs

• Helping Real Customers Campofrio / Ybarra Port Aventura/Real Madrid Selenta Group Torre Europa

• Digital Skills NetAcad, Steam Campus, Universities and Bussiness Schools

• Continuous and open Innovation Barcelona Co-Innovation Center Sevilla Futura