..

GOOD MORNING GUTEN MORGEN BUON GIORNO GOD MORGON

BUENOS TARDES

Hans Dominicus,Managing director

The Challenge of Change

The Challenge of Change.

Change happens .....

3 main trends of change

• Urbanisation

• Communication (techology)

• Travel

Steve Jobs

The biggest challenge for

management ?

Creating New Turnover

Growing Existing Turnover

How to do that ?

By creating and innovating

added value

Added Value

=

Meaning(both functional and emotional)

How to Create and

Innovate Added

Value?

Great

companies

are built on

great insights

Larry Ellison

(Oracle)

A

B

Are there any laws in creating and

innovating added value?

1. Added Value creation has a

strong influence

on the behavior of

consumers

2. Added Value creation has a

strong influence

on the behavior of

producers

BIG CHANGES SUPPLIER

Kleine gedragsverandering Aanbieder

BIG

CH

AN

GE

S C

ON

SU

ME

R

SMALL CHANGES SUPPLIER

SM

AL

L C

HA

NG

ES

CO

NS

UM

ER

STRATEGIC RADICAL

BIG SMART

Added Value Innovation

BIG CHANGES SUPPLIERS

MA

LL

CH

AN

GE

S C

ON

SU

ME

R

SMALL CHANGES SUPPLIER

BIG

CH

AN

GE

S C

ON

SU

ME

R

Kleine gedragsverandering Aanbieder

RADICAL

Total

New

Market

Radical

Kleine gedragsverandering Aanbieder

BIG

New

Market

Segment

Total

New

Market

Markets always divide in to

New Categories

Mainframe

Mini computer

Personal Computer

Game Computer

Workstation

Laptop

Handheld

Tablet PC

The law of dividing

“ Markets always divide into new

categories.”

The essence of

value creation is

the development

of new categories

Innovation

becomes more

and more a battle

of categories

A strong market

leader

A strong

categorie

Innovation and loyalty

Branding

RADICAL

BIG SMART

New

Segmeny

Total

New

Market

Market

Share

Kleine gedragsverandering Aanbieder

STRATEGICRADICAL

BIG SMART

New

category

Totally

New

market

Market

share

New

rules

Is there a proces that stimulates

the finding of New Insights ?

The Connected

Enterprise

Connectivity

Brand

creation

Brand

activation

Insights

Concepts

Value Innovation

Better Connected

Superior Information

Better Insights

Better Ideas

SEEING

WHAT’S

HAPPENING

BEFORE

IT HAPPENS

Customer journey becomes less linear and more a-synchronic

Co-creation

Breaking the rules

What are the conventions in your market ?

You have to break the rules

Hotels have a lobby and a bar

Don’t forget ……..

Big Data ≠ Insight

Trace behaviour, not only intention

I wish you a challenging future….