A C A S E S T U D Y

La Torretta Del Lagow w w.mil l ikenhospital i t y.com 1 .800.334.7749

Sharon Eshet created her Tel Aviv-based

firm, Sharon Eshet Design & Architecture,

after working and studying in New York,

then teaching in her native Israel at the

Shenkar School of design. Today, Eshet’s

international firm specializes in high-end

residential and hospitality projects.

When designing for the La Torretta Del

Lago resort near Houston, Texas, she was

drawn to the quick production time and

design flexibility of Milliken’s exclusive étage™

technology. As she says, “I was not confined

to a catalog, and I didn’t have to decide

on a limited palette of colors at a stage

when we barely knew what the finishes

of the hotel were going to be.”

Though working long distance, Eshet

maintained a lively dialog with Milliken’s

design team using Sametime® technology,

sharing a common computer screen to

ensure they were literally on

the same page. “The Milliken design team

was wonderful in taking my ideas and

wishes and turning them into a practical,

working carpet. The result surpassed

my expectations.”

“ The result surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

From the start, Eshet visualized carpet as a key

feature of her design for the guest room living area,

as shown here (and below) in the designer’s initial

2-D concept.

Working with the Milliken team, Eshet’s design

evolved to evoke a sense of depth and incorporate

a sophisticated palette. Milliken’s étage™ technol-

ogy made it easy for her to add or remove design

layers, viewing the results instantly, until she

achieved the look she was after.

Of the results, owner Ronnie Benzur says, “We

believe the carpet in the room plays an important

role in guest satisfaction.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet

La Torretta Del Lago

“ The r surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet

A C A S E S T U D Y

La Torretta Del Lagow w w.mil l ikenhospital i t y.com 1 .800.334.7749

Sharon Eshet created her Tel Aviv-based

firm, Sharon Eshet Design & Architecture,

after working and studying in New York,

then teaching in her native Israel at the

Shenkar School of design. Today, Eshet’s

international firm specializes in high-end

residential and hospitality projects.

When designing for the La Torretta Del

Lago resort near Houston, Texas, she was

drawn to the quick production time and

design flexibility of Milliken’s exclusive étage™

technology. As she says, “I was not confined

to a catalog, and I didn’t have to decide

on a limited palette of colors at a stage

when we barely knew what the finishes

of the hotel were going to be.”

Though working long distance, Eshet

maintained a lively dialog with Milliken’s

design team using Sametime® technology,

sharing a common computer screen to

ensure they were literally on

the same page. “The Milliken design team

was wonderful in taking my ideas and

wishes and turning them into a practical,

working carpet. The result surpassed

my expectations.”

“ The result surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

From the start, Eshet visualized carpet as a key

feature of her design for the guest room living area,

as shown here (and below) in the designer’s initial

2-D concept.

Working with the Milliken team, Eshet’s design

evolved to evoke a sense of depth and incorporate

a sophisticated palette. Milliken’s étage™ technol-

ogy made it easy for her to add or remove design

layers, viewing the results instantly, until she

achieved the look she was after.

Of the results, owner Ronnie Benzur says, “We

believe the carpet in the room plays an important

role in guest satisfaction.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet

La Torretta Del Lago

“ The r surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet

A C A S E S T U D Y

La Torretta Del Lagow w w.mil l ikenhospital i t y.com 1 .800.334.7749

Sharon Eshet created her Tel Aviv-based

firm, Sharon Eshet Design & Architecture,

after working and studying in New York,

then teaching in her native Israel at the

Shenkar School of design. Today, Eshet’s

international firm specializes in high-end

residential and hospitality projects.

When designing for the La Torretta Del

Lago resort near Houston, Texas, she was

drawn to the quick production time and

design flexibility of Milliken’s exclusive étage™

technology. As she says, “I was not confined

to a catalog, and I didn’t have to decide

on a limited palette of colors at a stage

when we barely knew what the finishes

of the hotel were going to be.”

Though working long distance, Eshet

maintained a lively dialog with Milliken’s

design team using Sametime® technology,

sharing a common computer screen to

ensure they were literally on

the same page. “The Milliken design team

was wonderful in taking my ideas and

wishes and turning them into a practical,

working carpet. The result surpassed

my expectations.”

“ The result surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

From the start, Eshet visualized carpet as a key

feature of her design for the guest room living area,

as shown here (and below) in the designer’s initial

2-D concept.

Working with the Milliken team, Eshet’s design

evolved to evoke a sense of depth and incorporate

a sophisticated palette. Milliken’s étage™ technol-

ogy made it easy for her to add or remove design

layers, viewing the results instantly, until she

achieved the look she was after.

Of the results, owner Ronnie Benzur says, “We

believe the carpet in the room plays an important

role in guest satisfaction.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet

La Torretta Del Lago

“ The r surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet

Milliken Hospitality carpet is

PVC free and produced with

alternative energy. Milliken is

the only carpet manufacturer

with certified carbon negative

status, zero waste to landfill,

Cleaner and GreenerSM/ Health

& Climate Care certification

and a No Carpet to Landfill

pledge. No other carpet

contributes more toward LEED®.

For more on our full-circle

environmental policy, visit

www.sustainablecarpet.com

The La Torretta Del Lago project demonstrates

how easily designers can take advantage of

exclusive Milliken Hospitality technology

to create custom carpet that works for them,

rather than the other way around.

As designer Sharon Eshet says, “I immediately

felt at ease with Milliken’s étage design

process as it was very similar to Photoshop®.

It allowed me to approach the carpet as a

blank canvas the size of a room, and have

fun by adding and removing layers.”

Guest room carpet can include as many as 12

colors, and Milliken’s exclusive Pure Color

System provides a science-based system

for allowing designers to

spec precisely the colors

they want—even if those

colors are not among

the 1,360 included in the

Pure Color sample box.

With these tools, what was

once a seemingly endless

process of trials and revisions becomes a

time- and cost-effective means of creating a

completely custom look.

Using Milliken’s unique étage design process,

designers can bring their vision to life even in

spaces usually compromised by production

or budget requirements, such as guest

rooms and corridors.

“Milliken made our concepts into sensible

repeats, made sure to consider soil and

staining concerns, and added styling

and sophistication needed to make the

translation form a 2-D paper sketch into

a carpet that has life, dimensionality and

texture,” explains designer Sharon Eshet.

“Milliken’s design team and CAD specialists

developed creative ways to eliminate waste.”

The entire library of Milliken étage design

motifs and layers are now part of an exclusive

online design tool. Designers can layer on

motifs and texture effects, play with color,

request strike-offs and even see a simulated

installation of their custom design. Go to

www.etage.milliken.com.

“In the corridor I wanted to create interest with a repeat that was not obvious but fun.”

■ Large custom designrepeats for guestrooms

■ Milliken’s Pure Color sample box includes 1,360 colors

■ Capable of producing up to 12 colors in guestrooms

■ Étage opens infinite design options for coordinating the entire hotel

■ Dedicated project teams facilitate project schedules

■ CAD Specialists optimize carpet installation

■ Broadloom and tile available

■ Multiple base weights and constructions

■ Warranted for stain/soil resistance and bleach resistance

®Photoshop is a registered trademark of Adobe Systems Incorporated.

“I wanted to take the conventional guest room carpet and make it a design feature rather than a background.”

■ Large custom design repeats for guestrooms

■ Milliken’s Pure Color sample box includes 1,360 colors

■ Capable of producing up to 12 colors in guestrooms

■ Étage opens infinite design options for coordinating the entire hotel

“I wanted to take the conventional guest room carpet and make it a design feature rather than a background.”

“In the corridor I wanted to create interest with a repeat that was not obvious but fun.”

■ Dedicated project teams facilitate project schedules

■ CAD Specialists optimize carpet installation

■ Broadloom and tile available

■ Multiple base weights and constructions

■ Warranted for stain/soil resistance and bleach resistance

A C A S E S T U D Y

La Torretta Del Lagow w w.mil l ikenhospital i t y.com 1 .800.334.7749

Sharon Eshet created her Tel Aviv-based

firm, Sharon Eshet Design & Architecture,

after working and studying in New York,

then teaching in her native Israel at the

Shenkar School of design. Today, Eshet’s

international firm specializes in high-end

residential and hospitality projects.

When designing for the La Torretta Del

Lago resort near Houston, Texas, she was

drawn to the quick production time and

design flexibility of Milliken’s exclusive étage™

technology. As she says, “I was not confined

to a catalog, and I didn’t have to decide

on a limited palette of colors at a stage

when we barely knew what the finishes

of the hotel were going to be.”

Though working long distance, Eshet

maintained a lively dialog with Milliken’s

design team using Sametime® technology,

sharing a common computer screen to

ensure they were literally on

the same page. “The Milliken design team

was wonderful in taking my ideas and

wishes and turning them into a practical,

working carpet. The result surpassed

my expectations.”

“ The result surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

From the start, Eshet visualized carpet as a key

feature of her design for the guest room living area,

as shown here (and below) in the designer’s initial

2-D concept.

Working with the Milliken team, Eshet’s design

evolved to evoke a sense of depth and incorporate

a sophisticated palette. Milliken’s étage™ technol-

ogy made it easy for her to add or remove design

layers, viewing the results instantly, until she

achieved the look she was after.

Of the results, owner Ronnie Benzur says, “We

believe the carpet in the room plays an important

role in guest satisfaction.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet

La Torretta Del Lago

“ The r surpassed my expectations: the installed carpet looks wonderful, we were able to achieve a unique look — usually the privilege of boutique hotels — at no additional cost to the client. So everyone is happy.”

■ 2-D and 3-D visualization tools facilitate better communication

■ Virtual designer sessions enable seamless teamwork

■ Milliken design team translates project inspiration into carpet