jbrunete@cisco.comlinkedin.com/in/josebrunete/@JoseBrunete

La transformación en la voz empresarial, gracias a las soluciones de Cloud Calling de CISCO

José Brunete

The Platform

Webex cognitive collaboration platformLeveraging the synergistic value of our assets

Audio Devices Video Devices Unified, Modular Client

Webex Access

Webex Security

Security,Privacy and encryption

ISO 27001:2013Compliant

NIST 800-53Compliant

FraudDetection

Secure SoftwareDevelopment

Lifecycle

Webex Platform Applications

Meetings Teams Contact CenterCalling

Webex Shared Microservices

Control Hub Analytics and Telemetry

Presence,Directory,Contacts

AppIntegrations

CommonIdentity Multi-tenant Local and

Geo redundancyInfinitelyscalable

DeviceManagement/Onboarding

Edge

Webex Infrastructure

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2019 Cisco and/or its affiliates. All rights reserved.

Single Unified Application

Modular | Personalized | Configurable

Calling

Messaging & Team Tools

Meetings

Integrations

Device Control

• Secure group messaging

• Persistent team spaces

• Native file sharing with option to use Microsoft OneDrive/SharePoint

• White boarding in the app and on the Webex Board

• Rich integrations: Microsoft, Google, Salesforce, Asana, Jira, Trello, ServiceNow…

• Video meetings on any device with interop to SIP and Skype for Business users

• World’s leading meetings service

• Award winning Webex video devices

• Secure, redundant, managed, QoS optimized global network

• Leading mobile experience: customizable video views, native screen sharing, hands-free joining

• Intelligence: Webex Assistant, People Insights, one-push/pairing join

• Rich integrations: Google, MSFT, Slack, LMS, Ford cars, etc.

• Fully featured PBX functionality

• Seamless Webex Teams and Webex Meetings Integration

• Apps, open SIP, and Cisco integrated device support

• Webex Teams centered experience

• Full PSTN connectivity

• Unique, native mobile integration

• Secure, redundant, carrier grade global cloud

Complete, integrated UCaaS functionality

Webex Calling Webex Teams Webex Meetings

Common Identity, Calendar, UX, Management, Licensing, Ordering ….

Why Cloud Calling

Complex information

Relationship building

Customer interactions

Decision making

Calling will remain the most natural tool for every communication

65% Prefer 1:1 Business

Calls

9/10 Say phone calls are important

The challenges with calling today

Cost and complexity

of IT buyers expect to reduce IT support effort when moving to cloud calling

70%

Disconnectedcalling experience

of IT leaders see cloud UC as a core part of their digital transformation

Penalizes workforce mobility

of buyers want better service for mobile and remote workers

78% 79%

Benefits of integration of services for calling, team collaboration, and customer care

Cisco BroadSoft®survey of 1000+ enterprise IT decision makers from seven countries, all continents.Higher

overall productivityReduced cost and

complexityBetter customer

interactions

Cloud calling is accelerating: Cloud share will double it size by 20222

Small Business<100 users

Mid-market100-1,000 users

Large Enterprise1,000+

CAGR1 13%

2018 cloud share 25% 12% 3%

24% 41%

1. Cloud calling user CAGR 2018-2022. Source: Cisco estimates based on multiple analyst sources.2. Gartner Forecast

140M Users175M Users 135M UsersUser base

Cisco in the enterpriseCollaboration leader

• Complete, integrated and cognitive collaboration portfolio • Calling, meetings, team collaboration, video and

contact center services

• Devices: gateways, phones, headsets, speakerphones, video and co-creation

• Global market coverage with real-time optimized cloud infrastructure

• Prove enterprise-grade scalability, reliability and security

• Flexible cloud, on-premises, and hybrid deployments for optimal migrations

On-premises calling share

45%Collaboration market share

#1Cloud Callingmarket share

61%

Cisco IP phones

93M+Contact center

agentsCloud calling users

30M

Video devices market share

54%Meetings market

share

53%

3+M

#1Meetings and

video

Cisco is the leader in the on premise IP-PBX marketOn-Premises Call Control Revenue Share

Avaya

Unify

Polycom

NEC

Mitel

41.8%

9.8%

5.5%

5.2%

4.2%

12.9%

New Shipments Revenue Share

Sources: Synergy Research Cloud and On-Premise IP PBX Market Share Report, June 2018

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco PublicSession ID

Cloud calling market share

1%1%

2%4%

4%

5%5%

7%

10%

61%

0% 10% 20% 30% 40% 50% 60% 70%

OtherFuze8x8

RingCentralMicrosoft

HuaweiMetaswitch

AvayaMitel

Cisco

The enterprise’s dilemma: innovation without chaos

CurrentOn-Premises

Cloud Transformation

TransitionZone

No simple path to the cloud

Webex Calling HCS/UCM Cloud

Cisco Vision: Unified Calling Platforms

Cisco UC Manager

PSTN

Third-party PBX

PSTN

Webex Edge for Calling

PSTN

Contact CenterMessagingMeetingsCalling

WebexControl

Hub

Cloud Calling Overview

BroadsoftCall Control

CISCO Call Control (CUCM)

BROADWORKS:- Service Providers- Partner driven sale- Low APIs needs

WEBEX CALLING:- VARs & SP partners- MPP Phones- Low APIS needs

PARTNER

Flex Managed:- Install Base- SWSS renewal to FLEX

UCM Cloud:- HIGH Integrations need- + 1.000 Users- High integration need- VAR & SP Partners

HCS FLEX:- Service Providers- HIGH Integrations need

On-Prem

Flex Managed

Cisco CUCM Customers Transitioning to Cloud

225,000+Cisco Collaboration

customers with 1K+ users

100+ millionCisco endpoints

45+ millionActive Cisco Jabber seats

Cisco UC customers are beginning their journey to the cloud

Cloud Calling Overview

Premises Cisco UC Manager

Call Manager con licencias perpetuas:-> Licencias: Compra + Mantenimiento-> Modelo CAPEX-> Servicios, el cliente o el partner-> Infraestructura del cliente

Service Provider Managed UC on Private Cloud or Premise

Customer Private Cloud or Premise

UC Apps FLEX MANAGED:-> Licencias AS A SERVICE-> Modelo OPEX-> Servicios, GESTIONADOS por el partner-> Infraestructura del cliente

Webex Calling / UCM CLOUD-> Puro SaaS-> Modelo OPEX-> Gestionado por CISCO-> Infraestructura de CISCO

Flex Managed CallingTransitional step to the cloud. Or stay and upgrade service

Service Provider Managed UC on Private Cloud or Premise

Customer Private Cloud or Premise

UC Apps

Flex Managed Calling

New!

• For a similar price than what they are paying for SWSS• You get Flex Hosted that includes

swss• Full features for all users

• Equivalent of top CUWL license features for all users

• + Webex Teams• Credits when migrating from CISCO or

competitive solutions• Credit for SWSS residual value

Competitive Licenses

More at cs.co/flexplan

Moving to the Cisco Collaboration Flex Plan

Perpetual UC and HCS

Active SWSS contractsSWSS Residual provided based on eligible skus

Migrate from: Cisco Collaboration Flex Plan

• Purchase adjustment is applicable to subscriptions of 36 months or longer and toward A-FLEX,A-FLEX-CC, and A-CJP offer only

• Incentive that maintains and recognises customers’ investments for the lifetime of the subscription• All eligible perpetual licenses traded in will be forfeited• Refer to Cisco® Collaboration Flex Plan Value Transfer content in Sales Connect

for more informationNote: *operational and execution to be finalized by BU

Cisco Collaboration Flex® Plan Value Transfer

Per user credit

SWSS residual value

Callingor

full suite

Firewall traversal for voice and video (for Jabber and selected voice and video endpoints; included in UCL Enhanced & above)

Firewall traversal for IM&P; included with all UCM licenses

Personal MultipartyAdvanced + + + N/A N/A

Personal Multiparty Basic ü + + N/A N/A

WebEx Conferencing ü + + + +

Unity Connection ü ü + + +

Expressway firewall traversal ü ü ü N/A N/A

Jabber UC ü ü ü N/A N/A

Jabber IM/P ü ü ü ü ü

Cisco Prime Collaboration ü ü ü ü ü

# of Devices Supported

Multiple Multiple Two / One One One

CUWLProfessional

CUWLStandard

UCLEnhanced Plus /

Enhanced

UCLBasic

UCLEssential

CPE & Hosted

CPE & Hosted

Cisco Premise CUWL licensing CSR 11 Licensing

WebEx ConferencingOne Named User license for both WebEx Meeting Center (1 year) AND WebEx Meetings Server; included in CUWL Pro

Expressway firewall traversal

Personal Multiparty

Allows for up to 4 parties in a video conference; included in CUWL Pro

Cisco Prime Collaboration

Cisco Prime Collaboration Standard; included with CUCM

ü = included w/ license+ = optional add-onN/A = not available w/ license

Personal Multiparty Advanced

Allows multiple parties in a video conference; add-on in CUWL and UCL

FLEX Calling equivalent license

Webex Calling

Webex Calling Cisco transforms enterprise communications again with new Webex® Calling

New solution provides a feature-rich cloud PBX integrated with Webex Teams™ for business calling, meetings, team collaboration

• Webex Calling is now powered by the proven Cisco® Cloud Calling Platform used by over 20 million users worldwide

• Organizations can now buy a fully featured, enterprise-ready cloud PBX with confidence

• Webex Calling is available from Cisco’s network of more than 2000 collaboration channel partners worldwide

• Webex Calling is available in the Cisco Collaboration Flex Plan, enabling customers and their channel partners to plan a successful transition to the cloud

Alternate numbers Analog hotline Anonymous call rejection Barge-in exemptAuto attendant Business continuity

(CFNR)

Busy lamp monitoring Call forwarding always Callforwarding busy

Call forwarding selective

Call forwardingno answer Call history

Call forwarding no answer Call hold and resume Call logs w/click to dial Call routing and

queuingCall notify

Call return Call transfer –Attended Call restrictions Call transfer-blind Call waiting IDCall waiting –

Up to 4 calls

Conferencing (site based) Distinctive ring Directed call pickup Directed call pickup

barge inEnterprise phone

directoryDo not disturb

Extension dialing (variable length) Feature access codes Hoteling (guest) Hunt group

Main numberoutbound call ID

Inbound caller ID

Inbound fax to email Mobility Music on hold (site) Multiple line appearance

Office anywhere

N-Way calling (6)

Privacy Outbound caller ID blocking

Personal phone directory

Pre-alert announcement

Push-to-talk

Priority alert

Remote office Schedules Sequential ring Receptionist client

Selective call acceptance

Reports and metrics

Selective call rejection Shared line appearance Simultaneous ring Speed Dial 100

Unified messaging Video (point to point) Visual voicemail Voice mail

Call redial

Three-way callingT-38 Fax support

Alternate numbers Analog hotline Anonymous call rejection Barge-in exemptAuto attendant Business continuity

(CFNR)

Busy lamp monitoring Call forwarding always Callforwarding busy

Call forwarding selective

Call forwardingno answer Call history

Call forwarding no answer Call hold and resume Call logs w/click to dial Call routing and

queuingCall notify

Call return Call transfer –Attended Call restrictions Call transfer-blind Call waiting IDCall waiting –

Up to 4 calls

Conferencing (site based) Distinctive ring Directed call pickup Directed call pickup

barge inEnterprise phone

directoryDo not disturb

Extension dialing (variable length) Feature access codes Hoteling (guest) Hunt group

Main numberoutbound call ID

Inbound caller ID

Inbound fax to email Mobility Music on hold (site) Multiple line appearance

Office anywhere

N-Way calling (6)

Privacy Outbound caller ID blocking

Personal phone directory

Pre-alert announcement

Push-to-talk

Priority alert

Remote office Schedules Sequential ring Receptionist client

Selective call acceptance

Reports and metrics

Selective call rejection Shared line appearance Simultaneous ring Speed Dial 100

Unified messaging Video (point to point) Visual voicemail Voice mail

Call redial

Three-way callingT-38 Fax support

All the enterprise features your

business needs

Enables a seamless migration

to the cloud

Addresses your PBX requirements

Feature-rich business telephony

Calling user experience options

Webex Teamswith Click-to-Call

Webex Calling Soft Client App

Integrated Devices across the Cisco suite

Converging to a unified integrated Webex Teams experience

Webex® solution partner |Call Recording

• Globally available cloud-based, SaaS offering for calling - quick to deploy

• Unlimited scale and storage - offer all users the option to record and play back

• Powerful voice AI - expose business insights through call data, transcription, sentiment, and tone

• Mobile app for access anywhere, and APIs to further drive deep business integration

• Ideal for compliance regulations and drivers (MiFID II, GDPR, HIPAA, Dodd Frank, PCI DSS)

• Highly secure, Cisco® CASPRx-compliant

SaaS-based, UCM cloud call recording and voice AI

WAN PSTN

Webex

Distributed enterprise

Dubber

Webex Calling global availability

U.S., Canada, and Mexico

Australia and New ZealandJapanGreater

Europe1

1 Europe minus Albania, Belarus, Bosnia and Herzegovina, Gibraltar, Iceland, Moldova, Republic of North Macedonia, Russia, Serbia and Montenegro, Turkey, Turkmenistan, and Ukraine

Commercially governed in one of 5 supported currencies

Customer UX/UI provided in any one of 7 languages

Partner support services provided in any one of 6 languages

36 supported markets around the globe

Webex Control Hub – unified admin experience

• Single-pane-of-glass administration for Webex® -Webex Calling, Webex Teams™, and Webex Meetings

• Scalable and extensible administration for customers and partners to sell, deliver, and consume Webex

Webex Calling diagnostics via Webex Control Hub

• All calling metrics from all clients are stored in one place

• Per-call view of media quality statistics for faster fault isolation

• Client-based network connectivity monitoring

• Integrates with Webex telemetry

• Available for use by partners and customers

Simple and powerful device management

• Secure and simple Cisco® device activation and personalization using Active Directory, CSV, manual entry or QR code

• Eliminates the need to enter a MAC address for pre-provisioning

• Greatly simplifies the partner and admin deployment process

Cisco device activation

Cisco Unified Communications Manager (UCM) Cloud

Cisco UCM Cloud delivers what customers want

Complete collaboration, security, and networking solution from Cisco

No disruptions Security Customization Extended ROI

• Familiar administration

• CUCM user experience

• The same features

• Same devices

• Managed upgrades

• Dedicated Instance

• System survivability

• System redundancy

• Emergency responder

• CUCM security

• Open platform APIs

• Webex Calling interop

• Third-party PBX interop

• End user self-care

• PSTN options

• Keep existing phones

• Keep existing gateways

• Keep video systems

• Keep integrations

• No training required

Cisco Unified Communications Manager

Unified Communications Manager

On-premises

Unified Communications Manager Cloud

Cisco Hosted

New Offer

Market leading architecture

A known technology with million of users100% calling feature parity. Minor differences for admins

The same capabilities now hosted and operated by Cisco

Cisco UCM Cloud overview

• Powered by Cisco UCM in the Webex cloud; Proven large scale architecture

• Cisco hosted and operated; Partner delivered and managed

• Dedicated Private Instance

• Highly customizable

• Familiar CUCM/Jabber user experience + Teams

• Orderable via A-FLEX

Global data centersNorth AmericaEMEA APJ

Cisco Unity® Connection

Cisco JabberIM&P

Cisco Webex Teams

Cisco Unified Communications Manager

Cisco Emergency Responder (CER) Expressway

Cisco Unified Communications Manager Cloud (UCM Cloud)

Enterprise Cloud Service

Highlights of the simplified cloud transition

Cisco® UCM cloud benefits

100% Cisco UCM-compatible features Cisco endpoint support (new and legacy voice and video devices. Cisco UCM version dependent)

Support for complex dial plans Cisco contact center interoperability (CCE, CCX, HCS-CC and Webex Contact Center)

Native Cisco TelePresence® and video (registration, B2B video, and PSTN dialing) Highly customizable

Private cloud (SD-WAN, MPLS, etc.) LDAP, Active Directory, SSO, MFA

Cisco voice gateway support (ASR, ISR, VG) Cisco survivability support (MGCP, ASR, ISR)

Virtualized Desktop Infrastructure (VDI) Advanced emergency call handling (Cisco Emergency Responder)

IT integrations (CRM, ecosystem, etc.) Computer Telephony Integration (CTI)

Private connectionDirect connectivity to Cisco cloud through partner or customer network

Customer Cisco UCM Cloud

Private Secure Redundant

Private Connection

UCM Cloud PSTN options

On-prem gateway to breakout to PSTN

PSTN connection through pre-interconnected PSTN partners

BundledPSTN

Local Gateway

CUBE

Cloud Connected

Q2 CY20

By Service Provider Partners

Customer deployments across multiple regions

Users minimum

1K• 1000 minimum users for 1 region• 1500 minimum users for 2 regions• 2000 minimum users for 3 regions