labels for council for local history › pdfs › hp › 2014conference › ...monroe county local...
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Word Up!How to Make
Professional Exhibit Labels (On A Budget)
Jarrod RollMonroe County Local History Room
& Museum, Sparta, Wisconsin
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Monroe County Local History Room & Museum200 West Main St., Sparta
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Sparta
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Monroe CountyMuseum
Research Library
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• What is a Label?• Using Labels
Effectively• Design Tips• Making a Label• Resources
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What is a Label?Written words used in museum exhibitions and displays to provide info for visitors
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Types of Labels
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Title Label
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Section Label
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Object Label
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Writing a Better Label
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What Visitors Want…
• Just enough information delivered quickly and clearly
• Personable, memorable experience
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Three Simple Rules
• Keep it as brief as possible• Make a point• Make it accessible
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Keep it Brief
• 10 to 25 word long sentences
• Break up the text
• Most read only 50%
• No more than 150‐200 words per sign/label
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No Text Blocks
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Try “Chunking” the Text
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Maximum (100 words); Exceptional Maximum (140 words); Too Long (170 words); Ridiculous (200+).
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• What is the one main thing that the exhibit is about?
• “By experiencing this exhibit, visitors will learn that_____”
Make a Point (have a “big idea”)
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Examples of Big Ideas
Farming has changed over the years.
Artifacts can tell stories about a Vet’s experience
Our county was settled by people from all over.
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Examples of Not “Big Ideas”
The history of our community (too broad)
Hats (too vague)
The history of the wealthy family who settled the town
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Make it accessible
• Avoid technical or complicated language
• Reading level between 6th‐12th grade
• Use colorful, descriptive language
• Ask questions that provoke or that visitors would be asking
• Make the labels interactive
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Grab Attention
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Ask Questions to Engage
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Ask Questions to Engage
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Make the Labels Interactive
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Three Simple Rules
• Keep it as brief as possible
• Make a point
• Make it accessible
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Writing a Better Label
Design Tips
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Use 20 to 24 Point Font
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Never Handwrite Labels
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Avoid ALL CAPS; use WxvÉÜtà|äx YÉÇàá sparingly
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Proofread
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Use Contrast Effectively
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Label Evaluation
Activity
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Let’s Make A Label!
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1/8” to 1/4” white border
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Label Sheet Demo
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Where to Buy These Materials
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.com
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Vinyl Lettering
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Questions & Hands-On
Time
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Word Up!How to Make
Professional Exhibit Labels (On A Budget)
Jarrod RollMonroe County Local History Room
& Museum, Sparta, Wisconsin