Labels Matterin Food PackagingKyle Strenski

Director, Global Business Development

Booth LS-6453

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A recipe for success

• The vast majority of packaging is food-related.– Food labeling applications are some of the most diverse in the industry

• Food packaging labels are expected to conform to a variety of packaging types, provide eye-catching branding to motivate point-of-sale purchases and communicate critical nutrition information, like product ingredients and “sell-by” dates.

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Today’s agenda

• UPM Raflatac and pressure sensitive labels at a glance

• Are your labels safe?

• Stand out on the shelf: Branding with labels

• Enable a circular economy with your labels

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Label stock value chain

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Self-adhesive label stock

Matrix

Release coating

Release liner

Adhesive

Face material

Self-adhesive label

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Labeling a smarter future

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UPM RAFLATAC

PRODUCTS AND END-USES• Self-adhesive label

materials for product and information labeling

• Home and personal care• Food and beverages

• E-Commerce and retail• Transport and logistics• Pharmaceutical

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Today’s agenda

• UPM Raflatac and pressure sensitive labels at a glance

• Are your labels safe?

• Stand out on the shelf: Branding with labels

• Enable a circular economy with your labels

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Who is responsible for food packaging?

• The responsibility rests with the food packer or brand owner to evaluate its packaging materials, ensure that they comply with the relevant regulations of the FDA, and confirm that the materials are safe for their intended use.

• Brand owners may rely on reasonable assurances provided by their suppliers.

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Regulation overview

Labels used on food packaging may need to address certain regulations.

To ensure compliance when choosing a label for food packaging it’s important to:

• Understand and interpret applicable regulations of concern

• Understand how and where a label may be applied• Consider the possible migration of substances from the

adhesive into the food, which may affect the organoleptic properties (look, feel, smell, taste) of the food

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FDA food additives

• A food additive is defined in Section 201(s) of the Federal Food, Drug, and Cosmetic Act as “any substance the intended use of which results or may reasonably be expected to result, directly or indirectly, in its becoming a component or otherwise affecting the characteristic of any food...”

• The FDA differentiates between “direct” and “indirect” food additives, not direct or indirect food contact

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Is it a direct or indirect food additive?

DirectSubstances deliberately added to food:

• preservatives

• colorings

• artificial flavorings

IndirectSubstances that are not intended to be added directly to food, but come in contact with the food as part of:

• packaging

• holding materials

• processing

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Regulation of food packaging adhesives

• FDA’s regulation at 21 CFR § 175.105 (“Adhesives”) identifies substances that may be used in food-packaging adhesives, subject to certain restrictions.

• Namely, food-packaging adhesives must be either separated from food by a “functional barrier” that prevents migration of substances from the adhesive to the food, or used subject to the following limitations:

i. In dry foods: The quantity of adhesive that contacts packaged dry food shall not exceed the limits of good manufacturing practice.

ii. In fatty and aqueous foods: The quantity of adhesive that contacts packaged fatty and aqueous foods shall not exceed the trace amount at seams and at the edge exposure between packaging laminates that may occur within the limits of good manufacturing practice.

The brand owner must determine if the packaging meets the requirements of the regulation for their specific end use.

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Labeling packaged food

• When applying labels to food packaging, it is important to determine if the packaging serves as a functional barrier between the adhesive and the food.

• According to FDA, glass and aluminum are considered absolute barriers to migration of substances on the non food contact surface.

• In the case of most plastics and paper/carton materials, because of the variety of packaging processes and raw materials used, a simple “functional barrier” may not be given.

– The type of packaging substrate, exposure to environmental conditions, as well as the nature of the food being packaged are just some of the considerations to be taken into account in determining whether an effective barrier is present.

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Direct food surface contact

• Pressure-sensitive adhesives also may be applied directly to food.

• One such example of direct contact of the adhesive with food is the labeling of fresh fruit and vegetable skins/rinds, which may or may not be edible.

– In these cases, no functional barrier exists between the label and food

– This label adhesive may comply with 21 CFR §175.125(b) (“Pressure-sensitive adhesives”), but other FDA regulations or exemptions may be applicable to the label components as well

– The adhesive, face stock, inks and varnishes all must comply with the FDA’s regulations.

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What does this mean for brand owners?

As a brand owner, some questions you should be prepared to answer include:• Will a functional barrier be present?• Will the label be applied directly to food?• What types of food are involved in the application? • What components of the label will have direct contact with food?• What temperatures will the food or food packaging be exposed to?

You should also ask your label converter about the FDA compliance of the inks and varnishes used on press and their potential migration risks.

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Today’s agenda

• UPM Raflatac and pressure sensitive labels at a glance

• Are your labels safe?

• Stand out on the shelf: Branding with labels

• Enable a circular economy with your labels

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Drive sales with clear packaging

• In recent years, brand owners have sought clear packaging paired with a “no-label look.”

• Clear packaging enables manufacturers to showcase food quality and motivate purchases when buyers walk supermarket aisles.

• Increasingly, clear packaging isn’t just about glass and rigid plastic. Flexible pouches, transparent wrappers, and PET clamshells are also growing in popularity.

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Differentiate your packagewith full wrap

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Full wrap

• Self-adhesive full wrap solutions open your food products to a whole world of label shapes and materials.

• Ideal for several types of packs, such as vacuum skin packs, thermoformed MAP packs as well as trays and clamshells.

• Maximize the size of the area for branding and product information and do not block product visibility.

• They also allow for promotional possibilities (e.g. a loyalty campaign) on the reverse side that are visible only after purchase.

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Decorative label face materials

• Can be used to create high-quality, visually stunning labels that will help your brand stand out on the shelf.

• Give a premium feel and look to showcase the best of your brand.

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Today’s agenda

• UPM Raflatac and pressure sensitive labels at a glance

• Are your labels safe?

• Stand out on the shelf: Branding with labels

• Enable a circular economy with your labels

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Transitioning to a Circular Economy

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UPM Raflatac has committed to develop label solutions and partnerships that support brand owners in eliminating unnecessary plastic packaging and achieving their target of 100% reusable, recyclable or compostable plastic packaging by 2025

UPM Raflatac has signed up to the Ellen MacArthur Foundation’s Global Commitment

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UPM Raflatac Forest Film™A RENEWABLE INNOVATION TO GO BEYOND FOSSILS

The first wood-based polypropylene film label material in the markets. It is produced from UPM’s BioVernonaphtha, an ideal biocomponent for replacing fossil-based raw materials with sustainably sourced renewable feedstock.

It is a drop-in solution: it can smoothly replace traditional fossil-based options as it is identical in quality and performance to conventional fossil-based films.

Forest PP Clear FTC 50

We support the circular economy by innovating circular labeling solutions. We aim higher by making sure that the raw materials we use are as sustainable as possible. By replacing fossil-based raw materials with renewable ones we can ensure a truly sustainable packaging solution.

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UPM Raflatac Forest Film™ raw material supply chain

Forest UPM*Pulp Mill

UPM Biofuels

Resin producer

Film producer

UPM Raflatac Converter Brand

Owner Retailer Consumer

ISCC: International Sustainability and Carbon Certification*may include other suppliers

ISCC Certified

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UPM Biofuels uses the tall-oil based residues from UPM pulp production to create UPM BioVerno Naphtha, which is then used as a raw material for plastic film.

The whole supply chain, from renewable naphtha to Raflatac will be ISCC certified, so that the origin of the raw material can be verified and the traceability of the raw material remains.

Raw material supply chain

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The next-generation solution for sustainable packaging –UPM Raflatac RAFNXT+

• Our unique Forest Positive lifecycle approach goes beyond deforestation to actively enhance natural capital.

• Food applications include:– Chill or frozen packed, labeled, stored– Ambient packed, labeled, stored

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The future formula for sustainable labeling

• Carbon Positive– 20% more than standard paper labels– Forests used producing RAFNXT+ labels absorb more CO2 than emitted across

the label lifecycle from initial wood harvesting to final label application.

• Positive for Nature– Not only ensures net zero deforestation, but is also proven to actively promote

biodiversity, improve water quality and enhance the ability of forests to mitigate climate change.

• Resource optimization– Uses less energy and water and generates less waste during its lifecycle,

compared to standard labels.

• 100% certified forests– FSC® or PEFC™ standards.

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Enabling plastic recycling with our RW85C wash-off adhesive

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• APR recognized constructions featuring RW85C wash-off adhesive

• Special adhesive formulation washes off cleanly, allowing easy recovery of high-value PET flakes

• Available with clear, white, or metalized PP film face materials and a 90% recycled content PET liner

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The Clear Sustainable Choice –UPM Raflatac Vanish™ PCR

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• Replaces virgin fossil PET solutions with an ultra-thin, recycled PET 1.2 and 0.92 mil PET film face and liner

• Enables waste reduction, packaging reduction, fewer roll changes and lower transportation costs

• Helps brand owners and end-users achieve ambitious sustainability targets and recycled content goals

• Supports the circular economy with raw material sourced from recycled PET bottles

• Allows cans labeled with Vanish PCR to be recycled using conventional techniques

• Ideal for food, beverage, home and personal care applications

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Liner Recycling

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2.0 mil PP clear acrylic adhesive 1.2 mil PETLandfilling vs. recycling the release liner

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- 24%

- 20%

- 21%Material circularity given liner into recycled content – circular economy

Based on UPM Raflatac’s LCA study and performed in accordance with ISO 14040/44 standards

EQUIVALENT TO POWERING A TYPICAL HOUSEHOLD FOR 145 YEARS

EQUIVALENT TO PRODUCING 737BOTTLES OF WINE

EQUIVALENT TO 146 TRANSATLANTIC FLIGHTS (PER PASSENGER)

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RafCycle value proposition

Our solution is a prime example of circular economy and helps you to build your responsibility reputation by achieving your waste recycling targets

RafCycle is easy to operate. Save time and effort by leaving the waste pick-up to us

Save costs, or even turn waste into source of income, on waste disposal by leaving the label liner waste management to us

Sustainability enhancement

Easy to operate

Potential cost savings

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Labels matter!

• Your food labels must be food safe.• They offer you the one of your best opportunities to present your brand to consumers.

• You can do all of this with sustainable labeling solutions!

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Join us for Happy Hour!Booth LS-64532:30 – 4:00 p.m.