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Laboratories of creativeness and on-line communities created on the social network - KnowInG Project - Eurídice Cristo | Sha.p.e.s. Project | Seville, October 2013

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Laboratories of creativeness and on-line communities created on the social network

- KnowInG Project -

Eurídice Cristo | Sha.p.e.s. Project | Seville, October 2013

Innovation Lab for Cultural and Creative Industries28th and 29th June 2011, University of Algarve

28th June 2011 (first day)

oPresentation of the project in the academic community; oPresentation and debate of success business cases from the areas:

- Cultural Gastronomy, Performing Arts, Design and PublishingoTarget groups: Entrepreneurs, CCI promotors and UAlg students;o48 Participants.

Laboratories of Creativeness

Laboratories of Creativeness

Innovation Lab for Cultural and Creative Industries

29th June 2011 (second day)

oTechniques of creative thinking for innovative business ideas;oMaturation of the business ideas with the support of consultants in specific fields (IP, Business Plans, Marketing);oTarget groups: Entrepreneurs and CCI promotors; o18 Participants.

Laboratories of Creativeness

Laboratories of Creativeness

Creative Laboratory for “Marketing Ideas”15th November – 17th December 2012

o‘After work’ sessions, 2 days per weekoSpecifically focused on Digital MarketingoGoal: to help entrepreneurs to market their ideas in a global market and to use digital marketing tools in an effective way.oContents and activities: Web marketing, web analytics, effectiveness of use Social Networks: Facebook marketing, Youtube marketing, twitter marketing, complementary tools and; Marketing Plans.oTarget groups: entrepreneurs and professionals of Arts, Culture and Creative Industries (CCI). oTotal of 15 participants.

Laboratories of Creativeness

Laboratories of Creativeness

o 132 members

o Regularity of posts, approximately 3/4 times a week;

o Average of visualizations: minimum 30 per post;

o Relevant content area of posts: Cultural tourism, arts, design, cultural projects, cultural and creative industries;

o Type of information posted: News, calls, scientific papers, events, links for relevant sites, publications, other projects’ activity.

Facebook Portuguese Community

Facebook Portuguese Community

Members’ area of professional activity

Facebook Portuguese Community