lacyd web site 05 08-2010
TRANSCRIPT
LACYD Web Site Thought Starters
Clinton SchaffSaturday, May 8, 2010
DRAFT FOR DISCUSSIONCONFIDENTIAL – NOT BE SHARED
ATTRIBUTION INCOMPLETE
LACYD.org v2.0
• Let’s stuff our site full of new ways to connect with LACYD, our efforts to build and turnout the Democratic base, and the latest on what’s going on with LACYD.
• Goals:– Make it relevant to folks out there– Make it relevant to us– Make it easy to update– Make it sexy
Process
– People, Objectives, Strategies, Technologies• Define Purpose• Define Audience
– Review Analytics (if available)– Sitemap– Wireframe– Initial Design Concepts
Essentials
– Organized Navigation & Content– Visual Elements: Photos, Maps, Graphs– Flexible platform, easy to update– Realistic demands on content, updating, community
engagement, etc.– Email Signup Form– Sharing Tools– Clear calls to action– Tie together Community / Content / Action– Privacy Policy
Home Page
OLD NEW
Seosmarty.com/call-to-action
Home Page
– Revolving 4-image feature– Clear #1-3 or #1-5 actions– Brief explanation of LACYD– Latest blog posts– Social network links & email sign up– Events map– Search– Feature tout(s)
Site Map (Partial)
Resources Needed
EchoDitto.com
Resources Needed
EchoDitto.com
Next Steps (Suggested)
– Set a budget (development, design, ongoing, staffing)
– Define purpose & audience– Identify vendors & select one or more– Develop sitemap, wireframe & initial design
concepts– Select CMS & bulk email tools– Determine feasibility/interest in purchasing CRM
& advocacy/action tools