Lake County Ohio Visitors Bureau

Go LocalSoMe Awards 2014

Lake County is a county located in the U.S. state of Ohio.

Lake County was established on March 6, 1840, from land given by Cuyahoga and Geauga counties. It was named for its location on Lake Erie, the most southerly of the five great lakes.

Total Area 979.20 square miles countyLand Area 227.49 square milesWater Area 751.70 square miles (76.77% of total area)

Our county

Our social media2013 proved to be an engaging and exciting year. On YouTube, our video featuring a ride in Sentimental Journey, a restored B-17 in honor of the Lost Nation Airport Gathering of Eagles Show, received 815 views – a Lake County Visitors Bureau record. For our engagement efforts on Facebook, we received a thank you letter from the National Park Service at James A Garfield National Historic Site for helping them achieve their goal of 1,000 page likes. Our partnership and event creation of #VisitLakeCoExhibit, an Instagram Photo Exhibit, grew our Instagram presence by over 1,000% and allowed us to reach a potential 10,000 visitors to Holden Arboretum in September. We launched our GeoTour, the 23rd in the world, and reached over 15,000 people with over 1,000 visits throughout Lake County. We created a Guest Blogger program to increase our diversity and engagement in our blog, and we joined forces with Cool Cleveland to promote our blog and events calendar. We were proactive with industry changes and created our own mobile app in-house that is available on iOS and Google Play. At our Annual Meeting, we presented our first Community Ambassador Award to Sally Kennedy, Guest Blogger and Lake County restaurant explorer extraordinaire. We were able to have 5 press releases published, 3 radio interviews, and one eastern United States article written about our social media efforts throughout the year.

107.6%Increase

Social Mediaefforts in 2013

gained a

in socialloyalty

Lake County is Ohio’s smallest county. In fact, over 70% of it is in the Lake!

Cleveland, OH

We may be the smallest in size, but not insocial impact.

Engagement 210 572

Relative Share of engagement

for Northern Ohio

27%Analytics run 2/20/2014 on Simply Measured

Northern OhioIndustry Average

Lake County Visitors Bureau

LCVB FacebookTotal Reach 4408Total Likes 6031Average Likes per post 19 -2nd only to Cleveland in all Northern Ohio

LCVB InstagramTotal Engagement 165Engagement per post 8.3Photo Likes 157Average Likes per photo 7.4Average Likes per video 10.3

97 posts

114 followers

3133% annual increase

Analytics run 2/20/2014

Our top #hashtags

#winterinlakeco52 entries

(and counting)

Analytics run 2/20/2014

#lakecountyohio305 entries

(and counting)

#VisitLakeCoExhibit108 entries

(special Instagram exhibit)

We use Pinterest for User-Generated Tours

We use our brandingto title our boards

We highlight ourneighbors to make

us a leading resource

We are frequently asked to be on guest boards

LCVB Pinterest389 Followers

LCVB Twitter 1667 Followers

Analytics run 2/21/2014 on Simply Measured

Our Klout Score is 21.3 pointsABOVE world average.

Our Social Media Specialistwas asked to be Tweeter of the Week

for @InTheCLE

We are followed by and interact with top travel sites including:-lonelyplanet (1.4m followers)-Zagat (726.8K followers)-luxury_travel (323.3K followers)-traveldudes (158.5K followers)-DestinationsMag (95.2K followers)-theplanetd (74.9K followers)

LCVB Blog2013 Total Visits 20,6482013 Total Pageviews 28,1882013 Unique Visitors 17,625

We are the 23rd GeoTour in the world, joining ranks with the National Park Service, Jim Henson Company, Parks Canada, and the

Andes of Peru.

To encourage engagement, we give people photo opportunities around the tour. This gentleman has found the dunce cap at Lake County History Center.

Our visitors say it.

Our staffproves it.

#WeLOVELakeCo

Lake County Visitors Bureau

@LakeCountyOH

LakeCountyVisitorsBureau

Lake County Ohio Visitors Bureau