lamipak branding campaign
TRANSCRIPT
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Lamipak Investments 1999
Branding Brief
Campaign
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About Us Incorporated in 1999
Inventor of the the singlet and star sealed (aka leak proof) bags
Pioneered the coal extrusion in Singapore
Produces a wide range of plastic packaging materials from Low Density Polyethlene (LDPE) to High Molecular Weight High Density Polyethylene (HM-HDPE) films
Succeeded in manufacturing polyethylene films about 10 times thinner than the average Low-Density Polyethylene film, maintaining high standards of quality, durability and strength.
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About Us
Business’ move to being a Green Plastic Bag
Manufacturer
SEA distributer for Green Addictive, D2W
Inception of LamipakLabs
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People behind Lamipak
3 Major Shareholders
Group Chief Executive Officer – Sylvester Siah
oversees the daily operations
Personal Assistant to CEO – Jacqui Heng covers the marcom spectrum
Strong Believers in Green Movement
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Our Mission
To set the benchmark for ecologically
friendly bags without compromising on
quality at competitive pricing
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Our Vision
To be market leader in the supply chain of
ecologically friendly plastic packaging products
around the world.
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Our Guiding Principals
Ecological – made from recycled plastics
Effective – Uncompromised quality & durability
Economical – Competitive in pricing
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Product Divisions
Lamipak Environment – Sole Distributer of Oxobiodegradable
addictive D2w for SEA
Lamipak Green – Production of Eco-Friendly packaging
products
Lamipak Labs – R&D, Testing of plastic products
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What we want to achieve
To be the market leader in green plastic
packaging
Top-of-Recall for our different product offerings
To garner greater local and regional market awareness about Lamipak’s Green Plastic Bags
Generate sales
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Target Audience
First Tier
Business Partners Locally and Regionally
Business Partners
Second Tier
Government Agencies
Public
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Key Messages
Top-of-recall as a safe, environmentally friendly
high quality bag for use
Lamipak is a brand to be trusted and relied for
plastic bags
Lamipak is a strong advocator for Green
movements
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Value Proposition
Environmentally Friendly Bags
User-Friendly for the family
Convenient for their lifestyles
Durable and trustworthy bag
Safe
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Tone
Corporate
Sophisticated
Modern
Eco-Friendly
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Timeline
No Project Timeline Remarks
1 1st set of brand draft
upon IE’s approval
Mid May Full Set of
Branding CI
2 Completion of CI End June Approved CI
3 Brand Application July Brand
Execution on
Deliverables
4 PR & Advertising August Official Launch
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Deliverables
Comprehensive Set of CI
PR Plan
Media Plan
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Questions
Point of contact for branding :
Ms Jacqui Heng
Project Manager
6337 2277
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Your Participation
Thank You