Lancôme & Piper Heidsieck

Integrated Communication Campaign September/October 2017

Category Insights LTCF

*YTD July‘17

15% Turnover share

11,6% in 2012

Turnover +3,8 %*

18,9 Mio. pieces sold*

Average Retail Price:

11,50 €

TOP-SKUs*

1. Lindt Ass. Naps 500g

2. Toblerone Tiny 744g

3. Glenlivet Master Distillers Res.

Retail Distribution

1. Hibiki Harmony 0,7l

2. TicTac Mixed 228g

3. Kinder Chocolate 4x100g

Travel Retail Exclusives LTCF

Category Insights PC

*YTD July‘17

14% Turnover share

10% in 2012

Turnover +8,5 %*

3 Mio. pieces sold*

Average Retail Price:

50 €

TOP-SKUs*

1. Boss Dark Blue EDT 75ml

2. Biotherm Homme Deo Trio

3. E. Lauder Ad. Night Ser. 100ml

Retail Distribution

1. Boss Dark Blue EDT 75ml

2. Lancôme Coffret

3. Nuxe Dry Oil 100ml

Travel Retail Exclusives PC

Category Insights LTCF & PC

Travel Retail Exclusives - Key Success Factors

Best Selling Content

Exlusive Offer vs. Domestic / Online

Attractive Price Level

Key Success Factors:

Category Insights LTCF & PC

Growth Drivers & Trends

PC

Make Up

Commercial Niche Fragrances

Base Price Activities

Sets

Masks

Korean Beauty

LTCF

Crafted Spirits

Japanese Whisky

Gin

Wine

Fine Food

Cuban Cigars

Targetting Young Passengers Differentiation Affordable Pricing

PC

800 K litre of Eau de Toilette

1,4 Mio pcs. of 29,90 EUR Base Price

1/2 Mio litre of Bodylotion

3,0 Mio Lipsticks

5,0 Mio Sets

LTCF

11,8 Mio cans of Snus

14,3 Mio bottles of Whisk(e)y

4,2 Billion sticks Duty Free Cigarettes

12,9 Mio bottles of Wine

More than 12.000 tons of Chocolate

*FY 2016

Category Insights LTCF & PC •

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•

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Big Seller*

0

50

100

150

200

250

300

Tu

rn. M

io.E

UR

2016

2017

Category Insights LTCF

Liquor, Tobacco, Confectionery, Fine Food | Jan – Jul 2017

Spirits 31%

Tobacco 30%

Wine & Sparkling

Wine 14%

Food 3%

Beer & Softdrinks

2%

Confectionery

20%

Retail

+8% +2%

+2%

+5%

+17% +22%

Spirits 44% Tobacco

20%

Wine & Sparkling

Wine 8%

Food 4%

Beer & Softdrinks

3%

0

20

40

60

80

100

120

Tu

rn. M

io.E

UR

2016

2017

Category Insights LTCF

Liquor, Tobacco, Confectionery, Fine Food | Jan – Jul 2017

Confectionery

21%

+7%

+9% +4%

+17% +20% +39%

Distribution

Women's Fragrances

35%

Men's Fragrances

19%

Skin Care 30%

Color Cosmetics

16%

0

50

100

150

200

250

Women'sFragrances

Men'sFragrances

Skin Care ColorCosmetics

Tu

rn. M

io.E

UR

2016

2017

Category Insights PC

Perfume & Cosmetics | Jan – Jul 2017

+8%

+3%

+10%

+11%

Retail

Women's Fragrances

44%

Men's Fragrances

25%

Skin Care 20%

Color Cosmetics

11%

0

10

20

30

40

50

60

70

80

90

Women'sFragrances

Men'sFragrances

Skin Care ColorCosmetics

Tu

rn. M

io.E

UR

2016

2017

Category Insights PC

Perfume & Cosmetics | Jan – Jul 2017

+5%

+2%

+5%

-1%

Distribution

Travel Retail Exclusives

Price Supports / SPO

Inspiring Promotions

Market driven, efficient

Assortments / Innovations

New (Sub)-Categories

Fast Route to Market /

Global Launches

Specific Channel Support

Enhanced Margins and

Investments

Key Success Factors LTCF & PC

Key Success

Factors