Small Business Development Center & Employer Training Services

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Lane Community College

Photo by Bethany Robinson

Sign up for a Small Business Management Program Now!

Fall Schedule of Classes, Programs and Workshops

Uncommon Opportunity Comes From Within“I think about what I learned in the SBM Program every day, the need for networking, keeping the costs down, working on the margins, that everything you do is marketing.”

—Eva Promen, Owner of Uncommon Scents at the Meridian

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Welcome! The Lane SBDC can assist you in your planning process with excellent entre-preneurial education for all phases of business development, from starting and developing a business to growing an existing one.

Customized training for your employees is a service we gladly provide.

“Take a look at what we have to offer or come see us today.”

—Tina Thomas, Lane SBDC

Plan ahead, Fall term starts in late September.

Call 541.463.6200 to start your business journey today.

Table of Contents

Small Business Development CenterAdvanced Communication and Leadership System 8Business/Entrepreneurial Classes and Workshops 6-9Business Management Programs 10-14Business Workshops at the Library 7Contractor Certification 15Financial Management 7-8Key Components of the Lane SBDC 5Leadership and Management 8Legal Services 6Marketing and Sales 8-9Small Business Management 10-12Speciality Small Business Management 13-14West Eugene EmX Workshop 18

Employer TrainingServices Employer Training Services 16-17

OtherUncommon Scents at the Meridian Article 1,3-4Registration and Refunds 19Where Can I Park? 18

Innovative Programs Taught in an Innovative Building

Small Business Management (SBM)

New Product Development (NPD)

SRG Virtual Incubator—Start, Run and Grow Your Business

• New Reduced Pricing• Personalized Coaching• Entrepreneurial Training• Peer Networking

Sign Up for Fall Programs Now! Call 541.463.6200

Studies Show Businesses That

Use SBDC Services Are More

Likely to Thrive!

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Uncommon Opportunity Comes From WithinBy Cecile P. HaworthLane SBDC Staff

In 2007, Store Manager Eva Promen learned Uncommon Scents®, at the Meridian Building in Eugene, might close; she knew she wanted to buy it and keep it running. The online division of the business had become so successful that Owner Chuck Agol was no longer interested in keeping the brick and mortar portion open. Eva turned to the Lane SBDC Small Business Management (SBM) program for assistance and remains in the program to this day.

A good friend and fellow business owner, Pamela Griffin, owner of Folkways—a neighboring store, told Eva about the Lane SBDC. Pamela went through the SBM program, found it immensely valuable and insisted it would benefit Eva also. Eva followed the promptings and enrolled in the program that fall, knowing she needed help with evaluating whether or not she should take over store ownership.

Eva worked for Uncommon Scents® for over 30 years and had been a minor partner in the business. She was responsible for managing the Fifth Street Market store from 1996 until it closed in 2003. She was also instrumental in opening and managing the Meridian Building store.

Daily interactions with customers made Eva realize—the store had become an icon for Eugene, a destination for shoppers from all over the world. Closing the store would be a loss. “It’s like a community service—keeping a historical business going, while making a profit and contributing to the well-being of the community—that is really important to me.”

“Uncommon Scents® is recognized as part of Eugene. People go to college and move away and come back. Oftentimes, they go to Fifth Street Market looking for us, can’t find us and are disappointed. When they find us at the Meridian Building, they tell us how glad they are that we are here, that they love this store, that it’s their favorite. It’s constant and happens daily.”

Eva explained, “I just said to Chuck, ‘I’m not done yet.’ There was definitely an emotional aspect. The retail store is more ‘hands–on’ than sales online, more of a sensory experience. Customers can pick things up and touch them, smell the fragrances, try on the clothes. Because of the overall experience, it’s also a more nurturing experience. When customers come in they feel comfortable in sharing. We all share really tough and intimate stories.”

Chuck appreciated Eva’s perspective and reached a tentative agreement with her. He suggested separating the online and retail operations, then selling the community–based retail division to her.

Eva talks about the connection between the environmentally–aware philosophy of the store and the community known for the same culture.

From the start, the business was a trend setter in environmental consciousness. It offered discounts when refilling house–brand body care formulations, sold products that were not over-packaged, provided body care products with healthy ingredients, and offered the finest custom–blended fragrances. There is no doubt Uncommon Scents® has left an impression in the community, with over 40 years of being here.

The prospect of buying the historical icon was not straight-forward. Beyond securing funding, Eva would need to address several other aspects of the transition.

The first challenge would be to rearrange the relationships of the major and minor partners who held ownership in the business.

The next would be to concentrate on the ownership of the Meridan building. Uncommon Scents® was leasing month-to-month space in a building that had multiple owners. Investing in a business with a month-to-month lease, in a multiple–owner building, could be risky.

And the final task would be to work with Chuck on a licensing agreement for the name and products, so Chuck could continue his online business without competition from Eva.

Eva began scheduling one-on-one coaching sessions with SBM program Faculty/Coach Gary Smith. In the private sessions, Gary reinforced what Eva was learning in class by making it

Eva Promen, owner, Uncommon Scents at the Meridian Building

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specific to her situation. They sat down together and studied whether or not the retail portion of Uncommon Scents® was profitable.

Gary explains, “Eva went through the process of learning to evaluate the offer; improve the operations of the retail store; and learn how to manage the business end of the operations—instead of just the retail store—which is what she had done for so long.”

As the store’s retail manager, Eva’s forte was merchandising, employee management and customer service. She had not been responsible for a POS system, bookkeeping or analysis of profit and loss. Eva needed to learn these concepts quickly, so she could determine whether or not it made sense to purchase the business.

“The SBM program clarified a lot of the business issues and business areas that I had never dealt with before. The financials, oh my-gosh, understanding the cash flow and profit and loss statements…”

Eva admits unabashedly that she could not have understood the profitability of the business or maneuvered through all the negotiations and agreements without the tutoring and assistance from Gary.

He also helped Eva determine exactly what her goals were, by considering long-term vs. short-term. She eventually defined her goals as, “Keeping the business profitable, continuing to have a stronghold in the community and sending my two daughters to college.”

Once Eva felt certain about moving forward with the buyout,

she began addressing the issue of the building.

“Gary was very helpful with masterminding the transaction.” She explains, “I started my own corporation, refinanced some investment property that I was a partner in and purchased a partnership in the Meridian building.”

With the help of her lawyer and accountant, Eva was able to make decisions to move forward with necessary contracts and agreements to complete the buyout and meet her goals.

Ultimately, the Uncommon Scents® name was licensed to Eva for use with the retail store. Chuck would continue to use the name Uncommon Scents® for his online business, uncommonscents.com, which would continue to sell the full line of products. Eva would use the name Uncommon Scents at the Meridian for her brick and mortar shop, as well as for her website uncommonscentsmeridian .com. Her website would not sell products, but would simply provide information about the retail store.

Just one year after Eva enrolled in the SBM program, she took full ownership of the store and her new business, Uncommon Scents at the Meridian. Two years later, in 2010, Eva completed the three–year SBM program and joined the Alumni program.

Like many participants in the SBM and Alumni programs, Eva feels the programs are excellent for networking. “Because I am somewhat of a private

person, I didn’t realize before the SBM program how important networking is, so it was really good for me. It encouraged me to come out into the community and join the GreenLane Sustainable Business Network. We do a lunch once a month for one hour. Speakers talk about how they are making our community more sustainable. I learn so much.”

“As an Alumni member you are allowed to go to any of the classes, so I look at the schedule at the beginning of the month and choose a class or any to go to. I remember how stimulated I was by each of the classes. I look for ways to inspire myself, to keep that stimulation, to grow. My favorite to go to is the new technology. It keeps me updated; over the years it’s been beneficial.”

“I joined the Alumni group right after I graduated and I am sticking with it forever. I need that anchor. I feel like if I need any help I know where to go. It is such a dollar well spent. Any consulting would cost so much more than this program…Anyone I meet—who talks about going into business—I tell them you have to go into this program.”

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Business and Entrepreneurial TrainingLane SBDC offers classes, workshops and business programs for on–going business and entrepreneurial training. Learn new and practical skills that are vital to future business success; use the information in your business the very next day. Classes also offer opportunities for networking with peers. We work closely with business service providers and government agencies, to bring you current information and regulations that could affect your business. Please see pages 6-9 for more class and workshop details. Visit www.LaneSBDC.com or call 541.463.6200 for more information.

Small Business Management ProgramsOur small business management programs are designed to help business owners increase profitability and reach goals through improved business management—where your business is the textbook. The Small Business Management (SBM) program is our signature program. Other specialty small business management programs have been developed to reach specific groups such as: the New Product Development (NPD) program and the SRG Virtual Incubator–Start, Run and Grow Your Business program. Check out our signature and specialty small business management programs on pages 10-14.

KEY COMPONENTS OF THE LANE

SBDC

Client Testimonials“Making this opportunity available has given us the confidence for a successful business plan.”

— Kasi Lynn ClausenKasi’s

“Some great ideas that I never thought of before. A good brainstorming start.”

—A. BlumBig Bear Camp LLC

“This is a great resource! It is helpful to know specific steps to take when starting a business. I often feel overwhelmed with how many things there are to do.”

—Faith Wolfe

From business concept, through startup and growth, the Lane Small Business Development Center (SBDC) provides support and resources that will help new and established businesses succeed. Lane SBDC services, underwritten by grants and Lane Community College, are offered free and at discounted rates.

Business and Entrepreneurial AdvisingWe offer free—personalized and confidential—advising that focuses on the essential information needed to pursue any business goal. Experienced business professionals assist entrepreneurs in developing startups and existing businesses. Get help with making critical–decisions, marketing, networking and more. Discover helpful information through a business resource library, housed in the Lane SBDC. Call 541.463.6200 to set up your advising appointment or go online to: bizcenter.org, click “login/register” then select the location, “Eugene - Lane Community College,” click in the “email address” box and enter your email address, and then click “continue.”

Help for VeteransVeterans interested in building or growing their businesses can receive free one-on-one business advising. Contact the Lane SBDC at 541.463.6200 to set up an appointment with a business advisor.

Advising for Agricultural BusinessesAgricultural businesses interested in building or growing their businesses can receive free one-on-one business advising. Contact the Lane SBDC at 541.463.6200 to set up an appointment with a business advisor.

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BUSINESS

AND ENTREPRENEURIAL

Legal Consultation ServicesLegal service is offered in collaboration with the University of Oregon and the Lane SBDC. Qualified small and emerging businesses can access free legal services through the Small Business Law Clinic, sponsored by the University of Oregon School of Law. Services include entity formation, shareholder agreements, leases, employment contracts, independent contractor agreements and business transactions. Services are provided by third–year law students, under the supervision of a practicing Oregon attorney. Call the Lane SBDC at 541.463.6200 to make an appointment with a business advisor for a referral. Space is limited.

Business Startup Workshops at the Lane SBDCFirst Steps in Business Starting a business takes creativity, drive, energy, money and lots of hard work, but can have huge rewards. Find out what components make up a successful business, discuss your ideas with the group and rate your entrepreneurial skills. To start building your business, we recommend the “Going Into Business—Next Steps” class to continue with your planning process. Preregistration required two business days in advance.

22735 - 6-9 pm, Tu, Sep 30, DCA 312 - Wong (3 hrs $57)

Going Into Business—Next Steps (GIB) So you’ve searched your soul, done some research and have decided to take the entrepreneurial plunge. GIB is an in–depth class, for those who would like to establish a business. This class gives you all the tools you need to create a sound foundation. Decide on structure and financial setup, recordkeeping, taxes, planning, marketing and more. Gain insight and develop skills through invaluable peer group discussions. Guest speakers and former participants share their expertise to assist in building your own business model. Follow-up advising with your instructor is available, to aid in

developing your organization. Preregistration required two business days in advance.

24082 - 6-8:30 pm, Th, Oct 2-Nov 20, DCA 312 - Wong (20 hrs $289)

NEW! SBDC Informational OrientationOur new client orientation provides an overview of our services, helping you quickly decide which offerings will best fit your business needs. In a brief one–hour session, we give details on what we have to offer. After the presentation you will have an opportunity to ask questions. Find out about basic business resources; events, classes and workshops; free advising; our partnership with other local agencies; and small business management programs.

� 6-7 pm, M, Sep 15, DCA 303 - SBDC Representative (1 hr Free)

� 12-1 pm, F, Sep 19, DCA 303 - SBDC Representative (1 hr Free)

Small Business Administration (SBA) Loan Briefing Are you looking for financing to start or grow your small business? Attend a free Small Business Administration (SBA) loan briefing, presented by an SBA loan specialist, and learn more about your financing options. This workshop is sponsored by the national SBA and the Lane SBDC. Preregistration required two business days in advance.

22942 - 5-6:30 pm, Th, Oct 23, DCA 316 - Bossom (1.5 hrs Free) 22943 - 5-6:30 pm, Th, Nov 20, DCA 316

- Bossom (1.5 hrs Free)

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Business Workshops at the Eugene Public Library These workshops are sponsored by SCORE, City of Eugene, Eugene Public Library and the Lane SBDC.

Do the Practical, Easy Business Plan You’ll UseThis is a golden opportunity for small business owners and aspiring entrepreneurs! Learn about the practical, easy business plan that you’ll actually use. Tim Berry, founder and Chairman of Palo Alto Software, will provide an engaging nuts-and-bolts explanation of business planning that offers practical steps from strategies to schedules to sales projections. Tim, a national expert, is the author of Business Plan Pro and The Plan-As-You-Go Business Plan. Please register at the workshop.

6-7:30 pm, Th, Nov 13 - Berry (1.5 hrs Free)

How Businesses Make Money with FacebookDo you have a business Facebook page? Is your existing Facebook page achieving the results you want? E-commerce has significantly increased in the past decade. Social media and specifically Facebook can be a way to drive your online traffic. Some businesses use their Facebook page as a website. This workshop will provide an overview of how you can make money with Facebook. We will explore the following topics in relation to Facebook: exposure, engagement, market research, reputation and sales. You will learn new ways to join the “Like Economy” and see how any business, big or small, can profit from the power of Facebook. Please register at the workshop.

6-7:30 pm, Th, Oct 9 - Wiley (1.5 hrs Free)

Financial Management Choosing Accounting Software Small business accounting software advertisements are everywhere. How do you know which software is right for your business? Learn what questions to ask and how to review your options. Start your own needs–analysis to assist in choosing a software package. Learn what common pitfalls to avoid and how software can save time and money in preparing government paperwork. Preregistration required two business days in advance.

24112 - 9 am-noon, M, Sep 29, DCA 312 - Black (3 hrs Free)

Payroll Processing Are you hiring employees for the first time? Would you like to change how your payroll is managed? How do you prepare for and make payroll changes? Learn about processing options for paying employees. See what the calculation of payroll looks like and gain an understanding of where your money goes when you pay employees. Preregistration required two business days in advance.

24113 - 9 am-noon, M, Oct 13 & Oct 20, DCA 312 - Black (6 hrs $76)

Reality Accounting for Small Business The reality is small businesses need to know something about accounting. Improve your bottom line by better understanding your business finances. Avoid the “shoebox” or “paper sack” filing systems. Learn how to make tax return preparation more efficient and save money by helping your tax preparer complete your tax return. Provide timely information to your accountant, the government and financial institutions. Preregistration required two business days in advance.

24114 - 9 am-noon, M, Nov 17-Dec 1, DCA 312 - Black (9 hrs $123)

New Online Option for Classes and Workshops Now AvailableA growing number of educational institutions, small and large, use Zoom for virtual classrooms, hybrid online courses, group projects, team meetings and more.

Call the Lane SBDC at 541.463.6200 to inquire what offerings are available online.

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QuickBooks® Software for Business–Concepts Learn how to use QuickBooks® software to better manage your business. Get an overview of basic functions and learn how to: create a company file, pay expenses, create invoices and receipts, record transactions, process deposits, reconcile bank accounts, manage a chart of accounts and prepare financial reports. More advanced topics will be covered including: issuing credits and refunds, purchase orders, customizing forms and reports, payroll functions, general liability reports, job costing and taxes. The class uses QuickBooks® Premier, but is applicable to other versions. Bring your own USB flash drive for data storage. Instructor Jodi Reilly is a certified QuickBooks® ProAdvisor® with more than 14 years of QuickBooks® experience and over 20 years of accounting and bookkeeping experience. Preregistration required two business days in advance.

22743 - 9 am-noon, M, Sep 29-Nov 17, DCA 220 - Reilly (24 hrs $359)

Small Business Administration (SBA) Loan Briefing Are you looking for financing to start or grow your small business? Attend a free Small Business Administration (SBA) loan briefing presented by an SBA loan specialist and learn more about your financing options. This workshop is sponsored by the national SBA and the Lane SBDC. Preregistration required two business days in advance.

22942 - 5-6:30 pm, Th, Oct 23, DCA 316 - Bossom (1.5 hrs Free)

22943 - 5-6:30 pm, Th, Nov 20, DCA 316 - Bossom (1.5 hrs Free)

Leadership and Management Advanced Communications and Leadership System (Toastmasters®)Become a skilled spokesperson by joining our Advanced Communications and Leadership (ACL) system designed to help develop leadership and communication skills. This system is based on the proven Toastmasters® business communications curriculum with the addition of a leadership track, coaching and mentoring. ACL allows entry at any time. Jim Lindly, Lane SBDC director, states, “This is the best professional development opportunity to further your skill set.” Contact Jim Lindly, at 541.463.6206 or lindlyj@lanecc.edu to participate and for costs. Held at locations listed below, except when LCC is closed.

� Noon-1 pm, M, DCA 316, (Lunch Bunch) - Lindly

� 6:30-8:30 am, Tu, DCA 108, (Cascade) - Funkhouser

� Noon-1 pm, W, LCC 19 Rm 241, (Titan Toastmasters) - Lindly

� 6-8:30 am, F, DCA 108, (Yawn Patrol) - Harris

Notary TrainingBrush up on your notary knowledge and get the answers to your questions by attending a Secretary of State sponsored seminar for current and future notaries public. This seminar is a comprehensive and thorough examination of notary basics: what a notary is, responsibilities and liabilities, how to notarize, notary certificates and the notary journal. This is your chance to talk to the state agency that regulates notaries and participate in lively discussions about procedures, practices and notary laws. Register online at: http://notsem.sos.state.or.us/

1-4 pm, W, Nov 5, DCA 308 (3 hrs Free) - Wilson

Marketing and Sales Get Your Business OnlineEvery business, large or small, needs an online presence. Get your business online now; it’s easier than you think. Building a website can be fast, simple and even free. It’s important to make sure your website can be found by customers. In this class you will learn about online strategies for: website building and best practices; finding your business through searches and maps; attracting new customers and promoting your business; measuring traffic and understanding customers; and free tools for monitoring your business and managing it on-the-go.

23413 - 6-8 pm, Th, Nov 20, DCA 308 - Wiley (2 hrs $46)

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Guerrilla Marketing Budding entrepreneurs searching for effective and low–cost or no–cost marketing ideas will find this workshop a powerful “thought starter” toward reaching your business’ real potential. Learn how to create high–impact and low–cost marketing strategies, attract new customers and “spread the word” on why prospects can rely on your product or service. Preregistration required two business days in advance.

22802 - 6-7:30 pm, Th, Oct 2, DCA 308 - Plaisted (1.5 hrs $39)

22803 - 6-7:30 pm, Th, Dec 4, DCA 308 - Plaisted (1.5 hrs $39)

Introduction to Social Media for Business Social media has become the new norm for many people. Are you using it to promote your business? This two–hour class will show how social media can benefit your business and will provide you with knowledge and tools for managing your social media efforts. We will begin with an overview, including real–world examples, of six popular social networking sites: Facebook, Twitter, Google+, LinkedIn, YouTube and Pinterest. Learn to effectively administer your social media sites with the HootSuite dashboard. Also, learn how to help customers find you, follow the unwritten rules of etiquette, and measure and evaluate your efforts. Preregistration required two business days in advance.

23408 - 6-8 pm, Th, Oct 16, DCA 308 - Wiley (2 hrs $46)

Local SEO: Mobile, Social, Customer Reviews Make sure customers find your business when searching online. Many small businesses depend on Google for local customers. Any business dependent on local traffic needs to appear on page one of a Google search for their city. For example, if you own a restaurant in Eugene you want to appear on page one of a Google search for Eugene restaurants. However, knowing how to land on the first page is difficult, because the local search algorithm is so complex. This class will provide guidelines on how to boost your search engine ranking through: creating a low-cost mobile presence; developing great content; extending customer service online; spreading word of mouth; using social media and customer reviews to your advantage; and best practices for responding to reviews. Preregistration required two business days in advance.

24078 - 6-8 pm, Th, Dec 11, DCA 308 - Wiley (2 hrs $46)

Market Research—Secrets of the Pro’s Market research is possibly the most critical piece of your business planning process. What the professional market researchers don’t tell you is that it’s possibly the most fun. Are you surprised? Don’t be! If you ever enjoyed puzzles or the idea of being a private eye, you are going to love market research. Plus—unlike your old school exams—market research is an open book. Come learn about tools, methods, strategies and resources you can use and finish your research in a flash. Preregistration required two business days in advance.

22937 - 6-8 pm, Th, Nov 6, DCA 308 - Plaisted (2 hrs $46)

Client Testimonials“QuickBooks® Training, worth the time and money. Very informative and I would recom-mend it to anyone with a small business.” —M. Vann

QuickBooks® Attendee

Going into Business, “I have truly enjoyed taking this class, more than I anticipated I would. The information about getting my own business started has been enlightening and I am sure it will prove very useful to me on my journey to make a business of my own.”

—Joan ArmsteadSimple Enterprises

Need Help Deciding Which Class Is Right

For You?Call 541.463.6200 to set up a

free one hour Business–Advising session.

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BUSINESS

MANAGEMENT

PROGRAMS Gary E. Smith, Faculty/Coach, Small

Business Management Program

Small Business Management (SBM)ProgramThe Signature Small Business Management Program makes businesses more successful through a unique combination of education, coaching and networking. A customized curriculum helps individuals identify, prioritize and achieve their business goals.

The program, designed for business people—not academics, offers learning through classroom sessions, peer interaction and business coaching. The monthly one-on-one coaching reinforces the understanding and use of key concepts. Owners can apply skills in their businesses and see immediate results. Members of the program get the equivalent of a personal business coach—at a fraction of the typical cost.

Over a three–year period, key concepts are reinforced through:• ClassroomSessionsProvidingUseful

Tools• PeerInteractionwithSupportandNetworking

• PersonalAssistancefromBusinessProfessionals

The specially–created material helps business owners learn to work smarter not harder. Professional business consultants reinforce information and deliver proven results. Instructional materials are included in the cost of the program.

Call the Lane SBDC front desk at 541.463.6200 to register. For more information email Gary Smith, SBM certified faculty/coach, at smithge@lanecc.edu or call him at 541.463.6208.

New Price! $509 per year or $1210 for all three years ($100 non-refundable deposit due with application. No refund after the start of services.)

SBM Year One—Foundations The year–one cohort meets twice a month for nine months, during the year. Personalized one–on–one coaching throughout the year is also included. SBM Foundations consists of the following three modules.

Each module has five evening or morning classes, for a total of fifteen, with personalized one-on-one coaching sessions.

�SBM Year One Foundations, Module 1—Marketing

This marketing module delivers real results for your business. Learn to jump-start your business through marketing. Create solid marketing ideas and a plan of action that will improve sales and grow your business.

Class Topics Include: • ValueProposition• ImageandBranding• FeaturesandBenefits• CustomerStages• PersonalSellingSkillsandStrategies• BuildingaPlan• Marketing101• Internet,SocialMediaandEmailMarketing

�SBM Year One Foundations, Module 2— Financial

Lead your company to a successful financial future. Build knowledge and gain necessary skills to examine and understand business financials.

Class Topics Include: • AccountingConcepts• IntroductiontoFinancialStatements• UnderstandingBreak-EvenandMargins• Cash–FlowManagement• Pricing• Budgeting

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• Taxes• WorkingwithAccountants• Trends

�SBM Year One Foundations, Module 3— Operations

At the core of every successful business is a well–run operation. Develop a short–term plan to manage employee workflow and also learn to create future growth models for long–term planning. Explore the legalities of operating a business.

Class Topics Include: • SettingandAchievingGoals• Planning• TimeManagement• CustomerServiceStrategies• WealthBuilding• LegalandInsuranceIssues• EmployeeBasics,RecruitmentandManagement• OperationalManuals• TeamBuilding

SBM Year Two—SystemsFocus on growing your business through understanding, creating and implementing systems within your business. With solid systems and processes in place, owners can choose to work, but don’t have to.

The year–two cohort meets for a series of 10 classes over a 10–month period.

Class Topics Include:• StrategicPlanning• Plan/Do/Check/Act• IntroductiontoTheE-Myth• ProjectManagement101• PerformanceEvaluationsandDevelopment• FinancialStatementStrategiesandRatios• CRMSystemsandSolutions• SystemsThinkingandProcessImprovement• LeadershipandEthics• AdvertisingandPublicRelations• ClassCustomizedTopics

SBM Year Three—Advanced ConceptsYear three is designed for business owners who have completed years one and two of the SBM program. Business owners work on mastering earlier concepts, while using new material to fine–tune operations. Upon completion of year three qualified business owners will receive a certificate of recognition.

The year–three cohort meets for a series of 10 classes over a 10–month period.

Class Topics Include:• WorkplaceProfiles• FacilitationSkills• SalesManagement• BoardofDirectors• Sustainability• JobCosting• BudgetingProcesses• RiskManagement• ExitStrategies• CustomizedTopics(basedonclassmemberinterest)

Call 541.463.6200 Today and Sign Up For The

Small Business Management Program.

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Client Testimonials“Without SBM my company would be half as effective as it has become.”

—Teresa FlackBaseline Equipment Co.

“The Small Business Management class offered at LCC should be required by the state before anyone goes into business to assure them a successful future!”

—Brian EllsworthFairwood Construction

“Thank you for another interesting and informative Lunch and Learn last week—the food was delicious! And for another valuable year with the Alumni program. I wish I could find a way to accurately express how important the program is to my business success, satisfaction and peace of mind.”

—Liz Dickey, MSW, ND

The Small Business Management (SBM) Alumni ProgramThis continuing education and support program embraces the whole life-long learning notion that is the foundation of the Small Business Management (SBM) program. Open to graduates of the three–year SBM program, Alumni members can drop into any current SBM cohort, get additional one-on-one business coaching, plus attend the Alumni–only “Lunch and Learn” meetings. This is the best way for SBM graduates to keep their skills fresh, their contacts growing and their business on the right path.

At the beginning of every month, Faculty/Coach Gary Smith sends out an email blast listing the upcoming classes. Participants in the Alumni program utilize the classes to brush up on previously–covered topics, learn new technology, extend the learning process and reinforce key concepts that may have been especially challenging the first time around.

In addition, the Alumni program offers special learning opportunities available only to alumni members through the two “Lunch and Learn” meetings.

The catered Winter Lunch and Learn session meets at the LCC downtown campus building and features a technical and practical topic. The focus last year was on Intermediate Excel with short cuts, tips and skills to help improve Excel use.

The Summer Lunch and Learn, which is held at Gary’s home and features Gary’s cooking, tends to have more philosophical topics. Participants focus on books, learning and roundtable discussions that provoke conversations on becoming better managers and business owners. This year’s subject was Behavioral Economics.

In any given year, there are usually around 40 people actively involved in the Alumni program. Members can come and go—from year to year—as they please.

According to Gary, “Most people stay in the Alumni program forever. They may not be active, but they

Call 541.463.6200 Today and Sign Up For The

SBM Alumni Program.

continue to pay the member fee. For many alumni, that small fee is considered a donation or a way of saying thank you for their sustained success. It’s the best way people can support us in our ongoing mission, a way to give back to the community.”

Gary adds, “The Alumni program is only $109 a year. You get all the SBM classes, ongoing coaching from me, plus the two Lunch and Learns. It is ridiculously the best deal in business education in this city. It’s worth taking the three–year SBM program just to get into the Alumni program.”

$109 per year

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Frank Plaisted, Instructor/Advisor, New Product Development Program

Client Testimonials“Frank Plaisted was incredibly helpful. He saved me dozens of hours of time. He explained concepts and answered my questions in a manner that will allow me to read and discover more answers efficiently.”

—Joseph Arpaia MD, LLC

“I’ve decided Frank is like YouTube . . . you start on one topic and 14 others pop up and before you know it you’re in a ‘loop’ of information.”

—Dawn Keeney

Specialty Small Business Management Programs New Product Development (NPD) Program Turn your ideas into cash! Learn strategies to develop and protect your new goods or services. Start, expand or rescue your business in any economy. New products (goods and services) and market development are the secret to growing a profitable and sustainable business. Join other entrepreneurs and learn proven strategies to develop and protect new products and markets.

This small business management program offers 10 classes, over 10 months. It also includes up to 20 hours of personalized one-on-one coaching, by the instructor. Join other future and existing business owners to learn, share and network.

Topics Covered:• CreateIdeas

The key to successful new product development is a lot of ideas. Use the most effective strategies and tactics for product idea creation.

• EvaluateYourIdeasSuccessful entrepreneurs only invest in their best ideas. Learn how to pick your best ideas to bring to market.

• FinanceYourNewProductDevelopmentFree and abundant money is available to bring your product to market—if you know where to look for it! Learn about the four types of funding and how to find it.

• ProtectYourCreationsYour creative work is valuable and needs protection like any other asset. Explore the many ways to protect your intellectual property for little or no cost.

• NameYourProductandBusinessSome product names are worth billions of dollars! Learn the difference between trademarks and trade names and how to use them. Build and protect a valuable identity for your product and company at little or no cost.

• PatentYourInventionDon’t get ripped off! Without a patent, anyone can steal and sell your product idea. Know the costs and benefits of patents and when to use them.

• LicenseYourProductTurn your invention into cash! License your inventions to product–hungry manufacturers for instant and steady income, with little or no investment.

• ManufactureYourProductDevelop your best idea into a profitable product. Contract manufacturing can rapidly produce your product with little or no start–up cost or risk.

• DistributeYourProductYou don’t have to be good at sales to sell your product to the world. Promote and distribute your product locally, nationally and internationally using marketing intermediaries and agents.

Getting Started with New Product Development Program:You will be required to fill out an application/registration form and pay the non-refundable fee. Call the Small

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Client Testimonials“I felt Megan really understood my vision, seems to have great resources and willingness to help.”

—Lisa LindquistHot Pursuit

“I am pleased with my first visit. As green as I may be to becoming an entrepreneur, I felt like I was given equal respect as to someone with formal experience.

—Paige J. Schuller

Megan O’Connor, Instructor/Advisor, SRG Virtual Incubator

Business Development Center 541.463.6200 or email: LCCbizcenter@lanecc.edu to register.

This specialty SBM program meets the third Wednesday of each month and runs September 2014 through June 2015. Classes meet 6-9 pm, in the Lane Community College, Downtown Campus, 101 West 10th Avenue, Eugene.

$150 for new participants $99 for SBM members

SRG Virtual Incubator—Start, Run and Grow Your BusinessLearn to plan and start a new business or grow an existing one, at your own speed!

This free nine–month small business management program, designed for start-up or established enterprises, will help you move forward with your commercial ideas. Advance your business as you create and review a business plan, strategically improve marketing efforts, and develop and fine-tune financial data.

Offered in conjunction with Palo Alto Software, SRG Virtual Incubator is an individual education program tailored to meet your specific needs. You can start the program at any time. Once registered in the program, you will move through the self-paced and interactive modules at your convenience. The program features free six–month access to LivePlan, cloud–based professional business planning software created by Tim Berry and Sabrina Parsons.

The program also features free one-on-one personal business advising, assisting you with each step of the process. You can choose to meet in person, by telephone, email or video conferencing. The SRG advisor/instructor will contact you monthly, checking in on your progress and answering any questions you may

have. The advisor/instructor will also provide specific feedback and solutions for issues within your business.

To increase your resources, you will also participate in an online Facebook group. The social media platform will provide additional information, shared learning among SRG participants and occasions for networking.

This program is designed for using your business as the real world laboratory, where you work with your advisor to create or build a better business.

Topics Will Include:• ManagingYourBusinesswithaBusinessPlan• ForecastingSalesandExpenses• ReachingYourTargetMarket• BuildingaTeam• UnderstandingTaxandLegalIssues• AndMore

Getting Started With SRG Virtual Incubator:Start the program at any time throughout the year.

Currently there is no charge for SRG Virtual Incubator—it is completely free—as long as a Virtual Incubator agreement is completed and signed. The program cost is normally $750. Payment of this amount is WAIVED in its entirety with completion of the SRG Virtual Incubator agreement.

Set up an intake appointment with Instructor/Advisor Megan O’Connor. Contact the Lane SBDC at 541.463.6200 to get started.

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Contractors Certification Prep Class, Instructor–Led Do you want to start a construction contracting business? You will need to sit for the Oregon Construction Contractors Board exam and pass. In this instructor–led class, prepare to take the examination. Instruction focuses on completing the curriculum required by the state, to qualify to take the Oregon Construction Contractors Board Examination. There will be approximately four hours of additional homework required to complete the class. The instructor is available to answer questions. Business advising is also available to provide you with resources to start your business. Testing for the state exam is proctored by Prometric and takes place on another date. An additional fee is required to take the exam. Preregistration required two business days in advance.

22901 - 8 am-5 pm, M, Sep 29, and 8 am-noon, Tu, Sep 30, DCA 310 - Hines (16 hrs $359)

22902 - 8 am-5 pm, F, Oct 24, and 8 am-noon, Sa, Oct 25, DCA 310 - Hines (16 hrs $359)

22903 - 8 am-5 pm, F, Nov 21, and 8 am-noon, Sa, Nov 22, DCA 310 - Hines (16 hrs $359)

24059 - 8 am-5 pm, Tu, Dec 9, and 8 am-noon, W, Dec 10, DCA 310 - Hines (16 hrs $359)

NEW! Online Contractors Certification Prep Class, Instructor–LedOnline option available. See class description above. Register seven business days in advance by calling 541.463.6200.

CCB Renewal Contractors must complete state–mandated continuing education to renew their CCB license. Register by contacting Dan or Sue Hines at moneywiseco.com or dan@moneywiseco.com, or at 1.888.458.0846 or 503.722.2894.

� 8 am-4:30 pm, DCA 318 - Hines (8 hrs $TBA) � Sep 29 - M � Oct 24 - F � Nov 21 - F � Dec 9 - Tu

Lead–Based Paint Training The new EPA Lead Renovation, Repair and Painting Rule (RRP Rule) is now in effect. This rule requires renovator certification in lead–safe work practices, for anyone disturbing paint in houses built before 1978. $$ Money Wise Contractor Education Company is offering the required EPA certified renovator course. Lead–Based Paint Training is sponsored by $$ Money Wise Contractor Education Company and the Lane SBDC. Register by contacting Dan or Sue Hines at moneywiseco.com or dan@moneywiseco.com, or at 1.888.458.0846 or 503.722.2894.

� 8 am-4:30 pm, DCA 318 - Hines (8 hrs $TBA) � Sep 30 - Tu � Oct 25 - Sa � Nov 22 - Sa � Dec 10 - W

Oregon CCB Examination Self–Study Guide Do you want to start a construction contracting business? You will need to sit for the exam and pass. Prepare to take the Oregon Construction Contractors Board Examination on your own. This self–study course includes the “Oregon Construction Contractors’ Reference Manual” 10th edition, with chapter questions and multiple practice exams. Once the self–study course is completed the state exam is administered by Prometric and will require an additional fee. The instructor, Dan Hines, is available to answer questions. Business advising is also available to provide you with resources to start your business. Stop by the Lane SBDC to purchase materials or for information call 541.463.6200.

Hines ($225)

CONSTRUCTION

CONTRACTORS

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EMPLOYER

TRAINING

SERVICES

Need Training for Your Employees?

Contact Neal Benson or

Vicky Gelatt Education Coordinators/ Account Managers at

541.463.6200

to set up a free consultation today.

Employer Training Services (ETS) focuses on employer–driven outcomes and deliverables. We will meet your needs and adapt to your schedule with customized training and flexible hours. Our expert instructors offer innovative curriculum and the latest technology that provides immediate results. Training can be scheduled at your site, at Lane Community College’s convenient state–of–the–art downtown campus or the main campus on 30th Avenue. Employee training and professional development are the most important investments your business will make. The Employer Training Services team is here to assist you. We have been helping develop Lane County business for over thirty years.

Increaserevenuesthroughimprovedtraining:

• EnsureCompanyGrowth• MeetBusinessGoals• GreaterEfficiency• ImproveOperations• DevelopEmployeeSkills• OptimizeWorkforce

Innovativetrainingtohelpemployeesworkmoreeffectively:

• SuccessfulSupervision• AchieveGlobal™LeadershipTraining

• Microsoft®:Excel,Word,Access• ProjectManagement• PublicSpeaking• CustomerService• InformationRiskManagement• SexualHarassment• GenerationalCommunication• ConflictManagement• DealingwithDifficultEmployeeBehaviors

• SocialMedia

• Plumbing

• ForkliftSafety

Classes and workshops are offered in conjunction with the Lane SBDC and other college departments. For more information or to schedule a free consultation, call the Lane SBDC at 541.463.6200.

Client Testimonials“Thank you for helping us build a better team.”

—Slocum

“Our instructor was insightful, entertaining and left me with a number of concrete ideas to implement.”

—Insight Hotel Management

“The class was very relevant to my job,and the instructor adjusted the materials to my workplace’s individual needs.”

—Alvord Taylor

Fall 2014541.463.6200

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design and refresh their organization’s customer service. Individual students are also welcome.

22734 - 1-4 pm, Tu, Oct 7-28, DCA 319 - Munro (12 hrs $199)

Successful SupervisionGood bosses aren’t born. They’re people who have learned how to communicate effectively, manage projects and resolve conflicts. These and other key skills for supervisors will be covered in seven, lively and interactive sessions. Participants will leave every session with tangible, practical skills they can immediately apply at work. New supervisors will gain important foundational skills and experienced supervisors will learn how to go from good to great. Individual employees working toward advancement are also welcome. Course topics are grouped into three categories: self, staff and project management. Self-management will include professional behavior, communication and emotional intelligence. Staff management will include giving feedback and evaluations, running a meeting, conflict management, managing diversity and HR/legal issues. Project management will include project diagraming and supervision, process mapping, process improvement and working in teams. Participants will have the opportunity to meet with the instructor for three hours of one-on-one coaching.

22788 - 8:30 am-noon, F, Oct 3-Nov 14, DCA 319 - Munro (24.5 hrs $315)

Human Resources Classes are offered in partnership with Society of Human Resource Management, Lane SBDC and Employer Training Services.

SHRM®–PHR and SPHR Test Preparation CourseThe course covers the general body-of-knowledge tested by the Human Resource Certification Institute (HRCI). It is designed for business owners, managers and human resource professionals who are preparing for the PHR or SPHR exam and want to gain a comprehensive review of the entire body of Human Resource knowledge, using the SHRM Learning System®. This course of study will in no way guarantee or assure success on the HRCI exam. Class size is limited and offers 36 hours of study, plus one Saturday, 6-hour sample test session with the instructor. Contact Dennis Carr, 541.463.5585 or carrd@lanecc.edu for program information. Call the Lane SBDC at 541.463.6200 or email LCCBizCenter@lanecc.edu to reserve your space. Registrations received after September 16 will be assessed a $50 late fee.

4-7 pm, Tu, Sep 23-Dec 16, DCA 308 - Carr (36 hrs minimum) 22813 - $1304 Standard Registration - Materials

provided.22828 - $1142 Current SHRM® members

and qualified 501(c)(3) nonprofit or charitable organizations, and currently enrolled students, proof of enrollment is required.- Materials provided.

22829 - $394 Repeating participants from the previous class that already have the SHRM Learning System® materials.

Leadership and ManagementDeveloping Advanced Customer ServiceAre your customers and staff raving about your great customer service? They will be after you take this course! With help, walk through a rigorous self-evaluation of your current customer service offerings. Then, examine your competition and see how they compare. Finally, develop and implement your own company–specific standards and processes, ensuring consistent internal and external customer service. Topics discussed will also include hiring, on–boarding, writing scripts, coaching, corrective action and feedback. This class is intended for high level employees who want to build a culture of quality customer service. Companies are encouraged to send a team of employees, who will

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City of Eugene Downtown Parking:Two–hour, free on–street parking between 7th Avenue to 11th Avenue from Lincoln Street to Willamette Street (Monday through Saturday from 7 am to 6 pm) is available.

First–hour, free parking during the week and all day free parking on the weekends in the Overpark and Parcade parking garages, except during signed events.

iPhone/iPad:ePark, iPhone app lets you track your location in real time and see available on— and off—street parking managed by the City of Eugene.

Parkmobile, iPhone app lets you pay for parking in many downtown locations using your cell phone.

Android Phones and Tablets:Parkmobile Android app allows you to pay for parking in many downtown locations using your cell phone.

LTD Bus:Another alternative is to contribute to Eugene’s sustainability initiative by riding an LTD bus into Eugene. We are close to the Downtown Eugene Station. Refer to LTD.org for route information.

Bicycle:Or, you can ride your bicycle to the Lane Downtown Campus. There are 74 exterior bike parking spots.

Where Can I Park In Eugene?

Small Business Workshop on

Customer Service

LTD and the Lane SBDC are teaming up to assist businesses on the West Eugene

EmX route by offering Small Business Workshops

6-8 pm, WednesdaySeptember 24th

LCC Downtown Campus Room 303

Make customers feel special and valued, creating experiences so positive and memorable that customers will tell others about them.

RSVP by Thursday, September 11, to guarantee a seat. Final registration is due Thursday, September 18.

Workshops are free to businesses located directly on the West Eugene EmX route. If seats remain available after the “guarantee your seat” deadline one additional person from each business may attend for free.

The public may attend at cost of $25, if space allows.

Call 541.463.6200 to register.

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Registration and Refund InformationBusiness Hours 9 am-5 pm, Monday-Friday

Lane Community College LocationsDCA = Downtown Campus, 101 W. 10th Avenue, Eugene OR 97401 (Number following DCA is the room number where the class is held.)

LCC = 4000 E. 30th Avenue, Eugene OR 97405 (Number following LCC is the building number where the class is held.)

Registration and Refunds• Contact the Lane SBDC directly at 541.463.6200. • Complete the registration form at lanesbdc.com or print

form and mail to: LCC Small Business Development Center, 101 W. 10th Avenue, Suite 304, Eugene OR 97401 or fax form to 541.463.6203.

• Unless otherwise noted, you can go to Lane Community College’s website at https://mylane.lanecc.edu and use the myLane web page. Enter your ‘L” number and pin to register and pay for most classes. Your first pass phrase will be emailed to you. You will need to change the pin for security reasons.

•Reminder: Lane adds a $10perterm LCC general fee.

About Your BillAs soon as you have registered for a class, your bill is available from the myLane webpage. You will need to enter your student “L” number and pin to access your account. You may view and pay your bill at https//mylane.lanecc.edu, choose the myFinance menu tab, then view your Student Account Suite. Payment methods accepted online include VISA/MasterCard credit or debit cards, and checking account or savings account withdrawal.

If you need your “L” number you can contact LCC Enrollment Services at 541.463.3100 or the SBDC at 541.463.6200.

Payment is due by the 15th of the month following registration. Any past due balance is assessed a monthly two percent finance charge. Charges that accrue past 120 days will move to a collections status and a hold is placed on registration and records for any account with an amount due past the opening of the next term’s registration.

Paper statements are no longer mailed to most students. Questions regarding your account may be directed to Enrollment Services at 541.463.3100.

It is your responsibility to keep Lane informed of any address change or other changes in your information.

Other Payment MethodsPayments may also be made by check, either through the mail to Lane Community College/Bursar, PO Box 50850, Eugene OR 97405-0999 or to the LCC SBDC, 101 W. 10th Avenue, Suite 304, Eugene OR 97401.

Please be sure to place your “L” number on your check. Cash payments are accepted only at Enrollment Services on Main Campus at 4000 East 30th Avenue, Bldg. 1, Eugene.

College FeesUpon registration, each student will be assessed a $10 per term general LCC fee.

Refund PolicyIt is your responsibility to withdraw from any class that you do not plan to attend. Classes scheduled for 10weeksormore must be droppednolaterthantheendofthefirstweekofclass. Any class or workshop scheduled for lessthan10weeks must be droppedaminimumofthreebusinessdayspriortothefirstsession.

There is no guarantee of refund or credit to your account. Your written request will be considered and you will be notified once a decision is made. Refunds are generally given when there is sufficient documentation of medical or extenuating circumstances constituting emergency.

Disability Resources StatementIf you need support or assistance because of a disability, you may be eligible for academic accommodations through Disability Resources. Reasonable accommodations for persons with disabilities will be made. For more information, contact Disability Resources at 541.463.5150 (voice) or 711 (relay), or stop by Building 1, Room 218 on the LCC campus; or disabilityresources@lanecc.edu at least one week in advance.

DisclaimersThe Oregon Small Business Development Centers are partially funded by the U.S. Small Business Administration and the Oregon Business Development Department (Business Oregon). Lane SBDC’s workshops, classes, and advising/coaching services are partially funded by this support. Primary funding for the Lane SBDC is provided by Lane Community College. All services provided on a non-discriminatory basis. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA, the Oregon Business Development Department, or Lane Community College. The SBA, [State of Oregon, and Lane Community College] cannot endorse any products, opinions, or services of any external parties or activities.”All material is subject to change without notice. Lane Community College is an Equal Opportunity/Affirmative Action Institution. ©2014-present Lane Community College Small Business Development Center. All rights reserved.

125 NonprofitOrganizationUSPOSTAGE

PAIDEugene, OregonPermit No. 94

SmallBusinessDevelopmentCenterandEmployerTrainingServicesLaneCommunityCollegeDowntownCampus101West10thAvenueSte304EugeneOR97401

RETURNSERVICES REQUESTED

Call Employer Training Services (ETS) at 541.463.6200 to discuss your training needs with an ETS team member

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