language mass comm

8/8/2019 Language Mass Comm

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What is Language?0 Communication of thoughts and feelings through a

system of arbitrary signals, such as voice sounds,

gestures, or written symbols.

0 Such a system includes its rules for combining its

components, such as words.

0 Such a system as used by a nation, people, or other

distinct community; often contrasted with dialect.


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0 Language is a tool fashioned by man. Given the nature of his

innate endowment, it is one of his most sophisticated tools.

0 We use it to do various things, like giving commands and

asking questions and expressing feelings, but we use it

especially to communicate information about the world.


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Elements of Language

0 Language is a remarkably complex system, one we

continue to learn throughout our lives. It is also

essential to many aspects of learning andsocialization.


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0Researchers have identified three broad and different

aspects of language:

0 Receptive language: What infants understand from the

language of others.

0Expressive language: How babies communicate to others

through increasingly sophisticated speech and expanded

vocabulary.

0Pragmatic language: All the subtle facets of language

facial expressions, body movements, tone, volume,

inflection, ideas about when to speak and for how long.


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Daily Use


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Literary Language

0 The language which is used in Literature for

expression is called literary language.

0 Literary language is beautiful, artistic and more

expressive than any other language.

0 We can express or feelings, emotions and thoughts in

a way that spell bounds the reader or the listener.


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Characteristics of Literary

Language0 Literary Language is based on special words with

specific meanings. Literary language is used for

novels, short stories and poetry. Idioms, metaphors,imagery, and use of symbols add attractiveness to

literary language.

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Imagination and creativity plays an important role inliterary language.


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0 Literary language is understood by people who have a taste

for it because the poets and novelists use such techniqueswhich are not understandable by everyone.

0 Objective of writing is to express oneself instead of

communicating with the readers.

0Any piece of writing which makes use of literary language

has a specific pattern. It has a beginning, interval and a

conclusion. Events occur in an organized manner.


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Scientific Language0 It is used to elaborate scientific topics like Physics,

Chemistry, Biology, Mathematics, Computers, and

Economics etc. The jargon of scientific language is

understood only by people who belong to that specificfield.


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Characteristics of Scientific

Language0 It is difficult and complicated, and makes use of

unfamiliar words.

0 It is only understandable by the experts of therespective science.

0 It is used in laboratories and for the research

purposes.

0It is unbiased, full of symbols and unlike literarylanguage, it is based on realism.


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JOURNALISTIC LANGUAGE

The language which is used in

journalism for conveying latest and

up-to-date information to the peopleby the simplest, easy and neutral

ways is called journalistic language.


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CHARACTERISTICS OF JOURNALISTIC

LANGUAGE:

SIMPLE AND EASY

UNBIASED

BREVITY

BROADNESS

SERIOUSNESS

AWARENESS

AREA OF COMMUNICATION


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OBJECTIVITY

LANGUAGE OF MASS COMMUNICATION

REALISM

REPRESENTATION

POLITENESS

USAGE OF GRAMMER


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AVOID COMPLICATED AND UNFAMILIAR WORDS

AVOID DIFFICULT TERMS

SHORT SENTENCES

A BRIDGE BETWEEN THE GOVERNMENT AND THE

PEOPLE


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JOURNALISTIC WRITING:

News style (also journalistic style or news writing

style) is the prose style used for news reporting in

media such as newspapers, radio and television.News

style encompasses not only vocabulary and sentence

structure, but also the way in which stories present

the information in terms of relative importance, tone,

and intended audience.


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Experienced journalists use a

variety of sentences to make

their writing interesting and

lively. Too many simple

sentences, for example, will

sound choppy and immature

while too many long sentenceswill be difficult to read and

hard to understand.


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Terms and structure

HEAD LINE: (main article)

SUBHEAD: (a quick blurb or article teaser)

LEAD: (storys first leading sentence)

FEATURE STYLE: (longer articles)


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Role of journalistic language

Journalistic language playsan important role in all typesof developments like socialdevelopmentby informingthe people and government

about their social problemsand by presenting thesolution of these problems.In similar way, journalisticlanguage plays an important

in the political,educational, religious andscientific developments,due to vastness.


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Scholastic

language:The language used by scholars is known as scholastic

language.

Code-switching:. Code-switching is distinct from other language

contact phenomena, such as borrowing, pidgins and

creoles, loan translation (calques), and language

transfer (language interference).


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CODE-SWITCHING

Speakers form and establish a pidgin language when

two or more speakers who do not speak a common

language form an intermediate, third language. On theother hand, speakers practice code-switching when

they are each fluent in both languages. Code mixing is

a thematically related term, but the usage of the terms

code-switching and code-mixing varies. Some

scholars use either term to denote the same practice,while


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Scholastic Method

0The scholastics would choose a book (say, the

Bible) by a renowned scholar, acuter (author),

as a subject for investigation. By reading it

thoroughly and critically, the disciples learnedto appreciate the theories of the author.


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Other documents related to the bookwould be referenced, such as Church

councils, papal letters and anything

else written on the subject, be it

ancient or contemporary.

The points of disagreement and

contention between multiple sources

would be written down in individual

sentences or snippets of text, knownas sentential.


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Philological analysis:

0Words were examined and argued to have multiple

meanings.

0It was also considered that the acuter might have

intended a certain word to mean something

different.

0Ambiguity could be used to find common groundbetween two otherwise contradictory statements.


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Logical analysis

0It relied on the rules of formal logic to show

that contradictions did not exist but weresubjective to the reader.

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