lanxess' dr. werner breuers on innovation
DESCRIPTION
LANXESS board member responsible for R&D presents on innovation as a key driving force - even in a crisisTRANSCRIPT
Innovation – a key driving force, even in a crisisWerner BreuersMember of the Board of Management of LANXESS AGAmerican Chamber of Commerce, NY, January 2010
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Innovation means rethinking something you already know
“All intelligent thoughts have already been thought; what is necessary is only to try to
think them again”
Johann Wolfgang von Goethe
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Creativity and innovation are key to securing a viable future – particularly in times of crisis
“There's no bad time to innovate. You should
be doing it when times are good and when times are
tough. […] it’s such a deep-seated belief,
I'm not sure we have a choice.” Jeff Bezos,
founder of Amazon.com
Source: Business Week, April 17, 2008
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Innovative strength does not depend on the size of the budget
Performance Disconnect
No direct correlation between R&D expenditure and commercial success
Source: The Booz Allen Hamilton Global Innovation 1000, 2005
Of the 1,000 companies with the highest R&D budgets, less than 10% achieved significantly better performance per dollar spent on R&D than other companies in the same sector.
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A vibrant corporate culture drives innovation
Corporate culture and working principles at LANXESS
Pinpoint simple working principles to promote a vibrant culture of innovation
Ensure these principles are developed consistently as part of the day-to-day working environment
- Space for creativity
- The courage to make decisions quickly
- More individual responsibility
Takeownership
Keep itsimple
Seek solutions, not problems
Think new,act fast
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At LANXESS, we support innovation by improving our creative culture!
Innovation networkTrust
Integration
Open communicationTransparent innovationInterdisciplinary
approach
Support from top management Strategy Responsibility Trust
Implementation of R&D
Integration of business units Focus on market needs
Innovation processes Stage Gate Project management Idea generation
Innovation culture
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LANXESS – blazing a new trail in chemistry
Proactive crisis management Challenge09 and Challenge12
initiatives Savings of around EUR 360 million
by 2012
Global success 46 sites in 23 countries 14,400 employees Sales in 2008: EUR 6,576 million
History Independent company following
spin-off from Bayer in 2004 Stock market listing
in January 2005
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Cost-efficiency is the decisive factor in all R&D activities
R&D setup at LANXESS
Central coordination department for boosting interaction and knowledge sharing between the business units
First-class support departments to ensure optimal implementation
Industry-oriented R&D in each of the business units for maximum customer and market proximity
Integration of existing development networks
Optimized project management for maximum added value with a reduced workload
80% of R&D projects are market-ready within two years
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Targeted investment in innovation
Further 10 % increase in R&D budget in 2009
110 R&D projects implemented in 2008, with a further 100 projects in the pipeline
Number of new patents granted quadrupled between 2006 and 2008
Numerous successful innovations e.g. the high-performance rubber additive Nanoprene®
Sustainable program of innovation
R&D expenditure [EUR million]
+ 10 %+ 10 %
20092008
97
2007
88
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Innovation at LANXESS – Nanoprene®
Nanoprene® – a rubber additive Improves the properties of tires:
- Improves wet grip and abrasion resistance
- Increases service life
- Reduces rubber particle emissions
Increases the efficiency of engines as a component in fuel cells:
- Increases the reaction temperature from 60 ° to 200 °C
Innovation in response to the increasing demand for mobility
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Innovation at LANXESS – Baynox®
Baynox® – an additive for modern biofuels Prevents the formation of insoluble polymers in
biodiesel
Stabilizes biofuels for long-term storage and transportation
Enables cooking oil and other spent oils to be processed into biodiesel
Innovation in response to the increasing demand for energy
incl. Baynox®
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Innovation at LANXESS – Therban AT®
High-performance elastomer Therban AT®
More effective and efficient oil field exploitation through optimized drilling technology :
- Improved oil and abrasion resistance of drilling heads
- Longer service life of drilling materials through improved adhesion to metals
Innovative contribution to efficient extraction of energy reserves
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Label clearly detailing their fuel efficiency as of 2012
Cut CO2 and noise emission and protects the environment
Positive boost to the innovative tire industry
Business driven by innovation
Tire labelling – Initiativeof the European Union
Agreement on tire labeling
Tire labeling adopted by theEuropean Commission
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Innovation is a key factor in achieving success in a globalized world
Establishment of structures and conditions that promote innovation
Global R&D projects to heighten the worldwide profile further still
Cutting-edge R&D and technology centers in growth markets
Creativity is capital
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