lao more biscuits

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B.W.T.I.B.A.I OF BUSINESS ADMINISTRATION

Ashram Road,

Ahmadabad.

KALAL

NAYAN D.

Roll No. 2046

S.Y.B.B.A

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PREFACE

o Since the few years, the business world has completely

changed. There has a rapid development taken placein India changing the past independence periodindustrialization in the country which has made Indiaone of the industrial powers of the world. Revaluation inthe field of commerce and business has changed manylives in India.

o Practical knowledge is the essential for facing all direct

circumstances. Only in industrial visit tells us makedeeply how we should apply doctrines in real lifebecause industrial visit is over all practical informationabout on industry.

o The visit to industry is very helpful to students of

management because it helps to get better prospectsand understanding the working condition of various

industries.

o Under this practical training, every student has to visit

any company for one day and he has to collect related

information and has to prepare report on the practicaltraining.

o I am glad to present report based on the Parle Pvt. Ltd.

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o I have tried my level best to prepare this project report.

Acknowledgement

I am highly thankful to the management and staff of

Parle Pvt. Ltd I am especially thankful to Mr. Bhomik

Sir for helping me in my Practical Studies. In

addition to allowing me to visit the company and study

the organization, they provide me with many details

which were very useful in preparing this report.

I take this opportunity to thank our Director,

Prof.Shilpa Trivedi, Professor- in-charge. Mr. Bhomik

Sir for their encouragement and the office staff for

providing us all the facilities for making the visit more

learning oriented.

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INDEX

CHAPTER

NO.

PERTICULERS PAGE NO.

1. COMPANY PROFILE2. INTRODUCTION TO

MARKETING3. SEGMENTATION,TARGETI

NGAND POSITIONING

4. PRICE5. PLACE6. PROMOTION7. CORPORATE SOCIAL

RESPONCIBILITY8. FUTURE PLANS

CONCLUSIONBIBLIOGRAPHY

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CHAPTER 1: COMPANY PROFILE

History of the company In 1929 a small company by the name of Parle products

emerged in British dominated India. The intent was to spread

joy and cheer to children and adults alike, all over the country

with its sweets and candies.

The company knew that it wouldnt be an easy task, but they

decided to take the brave step. A small factory was set up inthe suburbs of Mumbai, to manufacture sweets and toffees. A

decade later it was upgraded to manufacture biscuits as well.

Since then, the Parle name has grown in all directions, won

international fame and has been sweetening people's lives all

over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle alsohave factories in Bahadurgarh in Haryana and Neemrana in

Rajasthan, which are the largest biscuit and confectionery

plants in the country. Additionally, Parle Products also has 7

manufacturing units and 51 manufacturing units on contract.

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Board of Directors:o Rajubhai

o Milanbhai

o Manoharbhai

o HirenbhaithakkarProduction manager

o Rastogi Shah

Plant Location:

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Plot No 1010-B,1011-A,Phase IV,Near Gayatri Mandir,Naroda

Gidc, Ahmedabad, 382330

079 22816968

SWOT Analysis of productStrength

The main strength of the company is its brand name which is

PARLE. The company has also vast experience in the field of

advertising, mass promotion and marketing.

The basic principal during this organization is to create avenues for

business unique manner possible to derive maximum benefit from

each rupee spend on such promotion derives.

Parle has a wide spread network and to completely cover such

network, it has a predetermined channel which covers every nook

and corner of the city so that all masses are covered.

With distribution network and an equal capacity to canalize makes

Sony strong in its own.

Opportunities

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PARLE PRODUCTS LTD has got opportunity for exhibition for the

international standards in exhibiting the goods. In Ahmadabad

opportunity is given to P.P.L. for taking part in festivals which is being

organized during the pre-festival days for New Year.

The exhibition provides to P.P.L products show cash for their goods

to rich the most potential to P.P.L.

Weakness

One of the finest weaknesses of the Parle is its less brand

ambassadors in marketing field.

As the three partners are huge corporate, the flow of decisions,

actions and understanding are channelized through a long route. This

may cause delay in any decision to be taken and which might not be

good for the company.

THREATS

Day in day out there is various rules and regulations that are coming

in the market and which on highly volatile in nature.

Price fluctuation, are one of them competitors come in and go out in a

jiffy, and in such a situation to hold an upright place is difficult in its

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even words and thus proves a threat to excrescence of companies.

The same has been observed by Parle

Achievement of the company

Parle products have been shining with the golds and silvers

consistently at the Monde Selection ever since they were first entered

in 1971.

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Monde Selection is an international institute for assessing the quality

of foods and is currently the oldest and most representative

organization in the field of selecting quality foods worldwide.

Manufacturing Process

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Mixing

Raw material

Testin

Molding

Backing


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CHAPTER 2

INTRODUCTION TO MARKETING

Definition

Marketing can be defined as a social process by which an individual

or group achieves what they need and want in exchange of values.

Modern marketing departments may be organized in a

number of different, sometimes overlapping ways,

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Cooling

Packaging


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functionally, geographically, by product or brand, by market

in a matrix, by corporate division.

The organization of the marketing departments is

as follows,

Functionally

Geographically

By product or brand

By market in a matrix

By corporate division.

4Ps of marketingProduct

It means is anything which can be offered to market for attention,

acquisition, use and consumption.

Price

Pricing is the one element of the marketing mix that produces

revenue; the other elements produce costs. Prices are perhaps the

easiest element of the marketing program to adjust; product features

channels and even promotion takes more time. Price also

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communicates to the market the companys intended value

positioning of its product or brand.

Promotion It means the activities are communicating merits of the product &

persuade target custom to buy it. It includes advertising personal

selling, publicity and sales promotion etc.

Place

It includes companys activity that makes the product available totarget customer. It includes channel coverage, location, transportation

etc.

Products, Variety and size

For over 65 years, Parle G has been a part of the lives of every

Indian. From the snow capped mountains in the north to the sultry

towns in the south, from frenetic cities to laid back villages, Parle G

has nourished strengthened and delighted millions.

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Pack Sizes available:

19 G, 44 G, 44 G, 66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G,

576.5 G, 935 G (Packed), 935 G (Loose)

Krackjack - The original sweet and salty biscuit is one of the most

loved biscuits in the country.

Its not just a biscuit, its the taste of relationships captured in a

biscuit.

A little sweet and a little salty crafted in such a delicate and delicious

balance, you can never get enough of it. Have it anytime you like with

anything you like.


75 G, 120 G, 240 G

Krackjack Crispy Creams is a delicious combination of crispyness of

Krackjack and sweetness of cream biscuit. The classic sweet and

salty taste gets laced with a sweet & sour lime flavor in the cream

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sandwiched between Krackjack biscuits. A mouth watering delicious

combination!


90 G

Share the company of great taste anytime, anywhere with Monaco. A

light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist

to lifes ordinary moments.


75 G, 120 G, 240 G

Orange:

Tickle your senses with Parle Orange Kream The tangy orange

cream between two scrumptious biscuits makes for a real treat.

Age no bar!


90 G, 180 G

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Bourbon:

Chocolate connoisseurs will find their fetish become more rewarding.Deliciously sugar coated these Bourbons come with a chocolate

cream centre, making them an irresistible temptation for all times.


100 G, 200 G

Chocolate:

Wholesome chocolatey goodness now enveloped in crispy biscuits

with Parle Chocolate Cream Treat.


25 G, 65 G

Elaichi:

Enriched with the goodness of elachi, this cream biscuit will indulge

your taste buds. The natural tasting cream will ensure you a treat you

won't forget.


90 G, 180 G

Pineapple:

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Parle Pineapple Kream makes the perfect tropical treat for all those

who appreciate the mouth watering, sweet and sour flavour of

pineapple.


90 G, 180 G

Mango:

Now you dont have to wait for summer to enjoy delectable

mangoes. Parle Mango Kream biscuits bring the magical flavour of

mango to you.

Treat yourself all year around!


90 G, 180 G

Heres a choco biscuit that flirts with your taste buds. Seek

out the chocolate chips that aren't really hidden. And relish

a delectable experience as they melt in your mouth. Also

know to work as an effective icebreaker its easy to see why

its tasty itna, ki dil aajayee.


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25 G, 50 G, 100 G, 200 G

The ingredients

that go into making this prized cookie are a well-guarded

secret. What is, is the effect it has on those who eat it. A

cookie with a reputation for romance. Indulge in the sinful

taste of Milano and everything that follows it.


65 G, 100 G, 135 G

Digestive Marie will change your daily dipping and sipping

routine; making it more enjoyable and much healthier.

With five times more fibre than the regular Marie, you can

actually see the differences in Digestive Marie. With lower

fat and calories than other digestive biscuits, Digestive Marie

helps you stay Active-Lite all day.

Yahi Marie, Sahi Marie!

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25 G, 50 G, 100 G, 200 G

Your favourite Marie biscuit, Parle Marie is now even more

exciting. Its lighter. Its crispier. And its tastier. Making it

even more appealing than before.

So the next time youre hanging out with your buddies, just

tear open a pack of Parle Marie. And immerse yourself in an

engaging conversation and an even more engaging taste.


88 G, 176 G, 347 G, 400 G (For East)

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From boy-next-door to Super Boy, no thats not the plot for

the next Hollywood blockbuster its the effect of Milk Shakti.

The Shakti of milk fortified with the goodness of honey, a

zabardast combo that even ace batsman Dhoni swears by.

So get that cape out and head straight to for a pack of Milk

Shakti today.


75 G, 150 G

A crispy cracker that adds a namkeen zing to the usual

biscuit. Goes well with a cup of tea, an evening snack or anoccasional namkeen thought. Just bite in and let the rich

golden texture melt in your mouth.


75 G, 150 G

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Caramel meets chocolate to yield an outcome nothing less

than delectable. Parle Melody comes with an irresistible

layer of caramel on the outside and a delightful chocolate

filling within. Pop it in your mouth and relish the unique

experience. It wont be too long before you find yourself

asking the age old question Melody itni chocolaty kyon hai?'

Need a quick escape from everything ordinary? Just pop a

Mango Bite and dive into a tropical mango paradise. Sit

back, roll it around and enjoy one wave after another of

juicy mango treats that go on and on and on.

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Usage instruction: A juicy goli best enjoyed hmmmmmm..

slowly.

The glider got copied and became a jet plane. Western hits

got copied and became Anu Malik songs. The typewriter got

copied and became a keyboard. Similarly, we have managed

to copy the tangy flavour of raw mangoes in a candy which

is a little sour, a little sweet and certainly a little

mischievous. We call it Kaccha Mango Bite. It truly is a

kacche aam ka copy.

Give the orange to a friend and the mango to a stranger.

Or try the lemon for a neighbour and the strawberry for a

teacher. Give the black currant to the school bus driver

and the pineapple to anyone else you please. With so

many flavours in each pack of Poppins, you will have only

one thing to say to everyone you meet; "Doon Kya".

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Its everything that the Kismi Toffee Bar is, only smaller.

Wrapped in the distinct flavour of elaichi (cardamom) this

toffee is sure to send your sweet tooth on a joyride.

Romantically sweet indulgence is what comes to the mind

while talking about the all time favourite Parle Kismi. After

romancing with everyones senses for over two decades,

Parle Kismi is now even better and even more romantic.With a perfect blend of Caramel & Elaichi, the new Parle

Kismi Gold is bound to take romance to an entirely different

level and make it more irresistible than ever before. Have

one to experience romance at its best.

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Small. Oval. Orangee. Weve kept it simple with the Parle

Orange candy. And for over 50 years this deceptively simple

candy has kept the taste buds of the entire nation in a

flurry. The first product to be launched from the House of

Parle and clearly, one thats been a hit ever since.

Sugar Free Tablets :

Careful, this is no ordinary mint. It can do things that no

other mint can. Like, change the weather and get the

wind to bite at your cheeks while people around you get

the chills? Dont believe us? Suggest you try one and find

out for yourself. Pop one, take a deep breath and then

exhale. Youll see the world around you change to being

"Simply Chillicious".

Sugar Deposited Candy:

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Careful, this is no ordinary mint. It can do things that

no other mint can. Like, change the weather and get

the wind to bite at your cheeks while people around

you get the chills? Dont believe us? Suggest you try

one and find out for yourself. Pop one, take a deep

breath and then exhale. Youll see the world around

you change to being Simply Chillicious.

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Try as you might, you just can't resist the temptation of

Musst Bites. A snack pack with a dangerously addictive

taste, Musst Bites is the latest addition from the House of

Parle. Available in a range of flavours like chatpata chaat,

mast masala, tangy tomato and green spice, this snack issure to keep you munching all day.


30 G, 60 G

Think Square is boring? Then what you need is a Sixer. This

six-sided, salted delight cuts out the boring from a biscuit. A

unique shape coupled with an equally unique crunchy,

munchy, salty taste that leaves you asking for more!


Sixer Jar - 200 G; Sixer Tin - 5 Kg

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Like cheese? Then you'll just love the light crispy taste ofMonaco Bites Cheeslings. Tiny crispy squares dipped in

cheese that'll instantly melt in your mouth. Makes for a

perfect snack anytime, anywhere.

Pack sizes available:

Cheesling - Jar - 175 G, 350 G

Cheesling Tin - 3.75 Kg

Branding

Branding is very important part of production consumers view a brand

as an important part of a production and branding and value to a

product

Thus, branding distinguish the one product from another product and

also help in avoiding the duplication of the product in the market.

Branding has been created by advertisement, sales promotions and

public relation techniques.

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Brand name strategy

A BRAND is a name, term, sign, symbol or design or a combination

of them intended to identify the goods or services of one seller or a

group of seller and to differentiate from those of the competitors,

brand is also a promise of seller to deliver specific benefits and

services.

In other words a brand is sellers promise to deliver consistency as a

specific set of features benefits and service to buyers. The best brandconveys the warranty of quality.

Most of the big companies are having their privates brands. Private

brands are often hard to establish and due costly to stock and

primate, private labels yields higher profit margins for the middle man,

they also give middle man exclusive product that cannot be bought

them competitors, result in greater store traffic and loyalty.

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CHAPTER NO.3

SEGMENTATION,TARGETINGAND POSITIONING

SegmentationMarket segmentation is dividing market into distinct groups

of buyers. These distinct groups of buyers have different

needs, characteristics or behaviors that require separate

products or services.

Some level of market segmentations are as

follows:

Mass

Segment

Niche

Micro

Local

Individual

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Bases of Segmentation1. Geographical Segmentation

2. Demographical Segmentation

3. Psychographic Segmentation

4. Behaviorist Segmentation

We can segment business market with some of the same variables

we use in consumer market, such as geographic benefit sought and

usage rate, but business marketers also use other variable.

The demographic variables are the most Important followed by the

operating variable down to the personal characteristics of the buyer.

Parle mainly segment the market according to geographical area.

Parle mostly spread at every where in India and also export in

abroad.

Positioning Positioning is the act of designing offer and image so the target

market understand and appreciates.

The product can enjoy a strong position in the market when it feels

the consumer needs therefore. The companys positioning must be

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routed in an understanding of how the largest market defines value

and makes choice amongst vendors.

The P.P.L holds a better and strong market share in the market of

ice-cream vadilal ice-creams stands at the top position of market with

its image in P.P.L is accepted in all over India.

Positioning of Parle With products designed keeping both health and taste in mind, Parle

appeals to both health conscious mothers and fun loving kids. The

great tradition of taste and nutrition is consistent in every pack on the

store shelves, even today.

The value-for-money positioning allows people from all classes and

age groups to enjoy Parle products to the fullest.

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CHAPTER4: PRICE

Pricing is the one element of the marketing mix that

produces revenue; the other elements produce costs. Prices

are perhaps the easiest element of the marketing program to

adjust; product features channels and even promotion takes

more time. Price also communicates to the market the

companys intended value positioning of its product or brand.

Factors considered while setting prices Selecting the pricing objective.

Determining Demand

Estimating costs

Analyzing competitors costs, prices and offers.

Selecting a pricing method

Selecting a final price.

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Methods of Pricing

The price ,the company charges will be somewhere between one

that is too law to produce a profit and one that is to high to produce

any demand product costs set a floor to the price.

Consumer perception of products value set by the ceiling. The

company must consider competitors price and other external and

internal factor to find the best price between this two extrems.

Companies set prices by selecting general pricing approach that

include one or more of three sets of factors such as: The cost- based

approach like cost- based approach like cost-plus pricing ,break even

analysis and target profit planning

The buyer- based approach like perceived- value pricing:

The competition based approach like going-rate & sealed-

bid pricing.

The prices flexed by the P.P.L are in such manner that they include

cost or production, adding relatively services & profit margin and also

the price are affordable by all classes of people.

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Therefore, we can see that the pricing method adopted by the unit is

perfectly suitable.

Prices of productsParle-G 44G 4 RsKrackjack 75G 7 Rs

Monaco 75G 7 RsCreams orange 90G 5 RsCreams orange 180G 10 RsMilk ShaktiMilk Shakti 75G 5 RsKaccha Mango Bite 50 paisa per one PeaseKismi Toffee 25 paisa per one PeaseOrange Candy 25 paisa per one Pease

XHale new 50 paisa per one PeaseMusst Bites 30G 5 Rs

Musst Bites 60G 10RsMonaco Bites Cheeslings 100G 15 Rs

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http://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_orange_candy.asphttp://www.parleproducts.com/brands/confectionaries_xhale.asphttp://www.parleproducts.com/brands/confectionaries_xhale.asphttp://www.parleproducts.com/brands/confectionaries_xhale.asphttp://www.parleproducts.com/brands/snacks_musst_bites.asphttp://www.parleproducts.com/brands/snacks_musst_bites.asphttp://www.parleproducts.com/brands/snacks_cheeslings.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_orange_candy.asphttp://www.parleproducts.com/brands/confectionaries_xhale.asphttp://www.parleproducts.com/brands/snacks_musst_bites.asphttp://www.parleproducts.com/brands/snacks_musst_bites.asphttp://www.parleproducts.com/brands/snacks_cheeslings.asp


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CHAPTER5: Place

Level of Distribution Channel

Physical distribution

It looks after physical handing of the goods and assures maximum

customer service. It aims at offering delivery of right goods at right

time and right place to customer. These activities include packages,

warehousing,transportation,inventory control and costumer service.

In P.P.L for delivery of biscuits or confectionary product, they are

having truck facilities. They are using many transportation companies

for carrying goods from factory to wholesaler or from factory to depot.

Channel of Distribution

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Transportation

36

RETAILER

WHOLESELLER

AGENT

BROKER

JOB WORKERS


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Transportation chaises will affect product pricing, on time delivery

performance and the condition of the goods when they arrive , all of

which affects customers satisfaction.

In shipping goods to its warehouse, dealers and customers, the

company can choose transportation modes: rail, air, and truck, water

way and pipeline.

Leo More biscuits are situated at highway so it has very good

transportation facility.

Location Location (geography), one of the five geographic themes and a

specific position or point in physical space. (includes exact and

relative.) Absolute location Content-location in HTTP headers: a Uniform Resource Identifier Filming location, a place where some or all of a film or television

series is produced Location parameter, a parameter of a probability distribution Location, Location, Location, a phrase used in the property business,

and a television programmed

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http://en.wikipedia.org/wiki/Location_(geography)http://en.wikipedia.org/wiki/Absolute_locationhttp://en.wikipedia.org/wiki/HTTPhttp://en.wikipedia.org/wiki/Uniform_Resource_Identifierhttp://en.wikipedia.org/wiki/Filming_locationhttp://en.wikipedia.org/wiki/Location_parameterhttp://en.wikipedia.org/wiki/Location,_Location,_Locationhttp://en.wikipedia.org/wiki/Location_(geography)http://en.wikipedia.org/wiki/Absolute_locationhttp://en.wikipedia.org/wiki/HTTPhttp://en.wikipedia.org/wiki/Uniform_Resource_Identifierhttp://en.wikipedia.org/wiki/Filming_locationhttp://en.wikipedia.org/wiki/Location_parameterhttp://en.wikipedia.org/wiki/Location,_Location,_Location


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CHAPTER6: PROMOTION

AdvertisingThe best advertising is done by satisfied customers

-Philip Kotler

Modern marketing calls for more than developing a good product,

pricing it attractively and making it accessible to target customers.

Companies must also communicate with their present and potential

customers, retailers, suppliers, other shareholders and general

public.

Every company is inevitably cost into role of communication and

promoter. In modern business world, transmission of idea, thoughts,

views and developments, particularly through impersonal

communication have gained a rapid momentum. This has been

necessitated to meet the growing needs of mass production and

mass distribution.

Advertising is one of the most common tools companies use to direct

persuasive communications to target buyers and publics.

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In developing an advertising program, marketing managers must

always starts by identify the target market and buyer motives. Then

they can proceed to make the five major decisions in developing an

advertising program, known as the five Ms: viz., Mission, Money,

Message, and Media & Measurement.

The p.p.l spends on advertising according to various brands of

biscuits and confectionaries. Advertising budget is fixed in the year

and according to requirement of advertising budget is set for every

brand in the product P.P.L spends 65% on advertising budget on the

total turnover achieved by the company.

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Sales Promotion: Sales promotion is an important instrument in marketing to lubricate

the marketing efforts. Today, sales promotion is a necessity and notmerely a luxury or a fashion. It is not expenditure; it is an investment

which can pay rich dividends. It is an integral part of the marketing

effort.

What is Sales Promotion?

Sales promotion is referred to the promotional activities other than

personal salesmanship, advertising and publicity, which stimulate

consumer purchasing and dealer effectiveness, e.g., display,

exhibitions and showrooms, demonstration, free samples, coupons,

premiums, contests and various other recurrent selling efforts not in

the ordinary routine.

It is a plus ingredient in the marketing mix, whereas advertising and

personal salesmanship is essential and basic ingredients in the

marketing mix.

In short, sales promotion is bridge or a connecting link covering the

gap between advertising and personal salesmanship, the two wings

of promotion.

Nothing happens until somebody sells something. The salespromotion activities help in promoting the sales of the concerneffectively. More and more promotional activities are required toinduce the customers to purchase more and more products and thus,the produce the demand.

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Sales promotion tools used by P.P.L include coupons, Lucky draw

schemes, price, warranties, point of purchase displays and

demonstration. In the school unto 5 year of children they are giving

coupons. P.P.L gives coupons also to their retailer unto amount of

purchase of Rs.500.

They are giving gift coupons free of cost. Retailers are having facility

of lucky draw scheme in that they have 51 prices for chances of

winning.

Direct Marketing

Directing marketing is the use of consumer direct chance to reach

and deliver goods and service to customer without using marketing

middleman.

Direct marketers can use a number of channel to reach individual

prospect and customers: direct mail, catalog marketing, interactive

T.V,websites and mobile service.

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Publicity

Publicity means sponsoring various efforts to publicize specific

product many companies are truing to marketing pubic relocation to

directly support corporate. One product promotion is securing

additional space as opposed to paid space in print and broadcast

media to promoted or type a product, place or person.

Though P.P.L is having mass advertising for biscuits and

confectionary items, they are more publishing their products for that

they are sponsoring serials.

P.P.L is also providing service in blood donation camp, children

development activities and welfare activities. They are also holdingtrade air. All these activities are performed by P.P.L

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Personal Selling

Selling means the transfer of ownership of goods on service to boor

in exchange for money. Salesmanship is the process of persuading a

person to buy goods or services.

The act of salesmanship consists of one human mind. Different

authors have defined it in various ways.

Salesmanship is the art of teaching, or helping other to buy. Another

says it is the persuasive leadership that influences people to buy

foods and service.

In PARLE PRODUCT LTD, personnel selling play an important role in

the promotion mix. Person goes door to door for selling biscuits and

confectionary item.

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CHAPTER 7

CORPORATE SOCIAL

RESPONSIBILITY

Parle Centre of Excellence as an institution is dedicated to enrich the

lives of people through conducting various cultural programs across

all region to facilitate the all round development of the children.

Every year, Parle organises Saraswati Vandana in the state of West

Bengal during the festival of Saraswati Puja, inviting schools from allacross the state to participate.

The event is one of much fanfare and celebration, keeping alive the

culture and traditions of ages. Our involvement in cultural activities

has seen the inception of Golu Galata in Tamil Nadu, held during

Navratri.

Its gives a platform to all the members of a household to showcase

their creativity and being judged by immanent personalities.

Thousands of families participate and celebrate the occasion on a

grand scale.

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Every year a grand programme is organized by Parle in Kolkotta to

felicitate the winners. Here eminent personalities from the field of

literature, education, art, films, media and politics grace the

occasion.

Performances by popular artistes make it a night to remember for

every invitee present there. The awards and adulation makes it

unforgettable for the winners.

In 2005, 5000 households participated and in 2006 and 2007, it was

10,000 households who participated. This year we hope to see over

10,000 households, across 10 cities join in this joyous occasion.

At the end of the celebration, the winners will be felicitated at a gala

prize distribution ceremony.

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CHAPTER 8

FUTURE PLANSAs PARLE PRODUCT LIMITED is concerned with

manufacturing of biscuits and confectionaries,

the company is thinking about widening the

length of the product line .

While asking to the field manager about the

future plans of PARLE PRODUCT LIMITED, he

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replied that the company has a widen scope in

the same product category.

As all the products of the company are

winners. The company has achieved MONDE

SELECTION AWARD in food industries.

CONCLUSION

PARLE PRODUCT LIMITED has reached its

zenith in the world of food items preparing

biscuits and confectionaries. It has always

adapted a futuristic approach lie. Anticipated

the companys need in the year to come.

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PARLE PRODUCT LIMITED always keeps in mind

the needs of consumers and thats why they

have launched recently Musst Bites,

considering the requirement oe modern

consumer.

In the PARLE PRODUCT LIMITED from factory to

the ultimate consumers all the people are

working cooperative. In the factory,

employees relation is harmonious.

BIBLIOGRAPHYBOOKS

Marketing Research- H.K. Singh

Principles of Marketing- Philip Kotler

Marketing Management- W.J. Stanton

Fundamentals of Marketing- B.J. Walker

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Web Site

www.parleproduct.com

lao more biscuits

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