India’s Largest Newspaper GroupIndia’s Largest Newspaper Group

Strong presence across India

MP, Chhattisgarh, Rajasthan, Punjab, Haryana, Chandigarh, HP,

Delhi, Maharashtra, Gujarat, Jharkhand & Jammu

13 states65 Editions4 languages

Group footprints Map not to scale

Covering 48% of

India’s Geographical spread

India’s Largest Newspaper

Group

Dainik Bhaskar Group

• Trusted by 1.90 crore readers everyday

• Covers 13 states with 65 Editions

• Reaches to 1.31 crore urban readers

• Bhaskar Markets account - 32% of

Indian GDP and 40% of Market potential

(MPV)

Sources: Indicus Analytics Market Skyline of India 2010 / indiastat.com / RK Swamy BBDO Guide to Market Planning 2008 / IRS 2012 Q1

Newspapers

Magazines

FM Radio

Events & Activation

SMS short code

Internet Portals

Strong presence across Media

• Dainik Bhaskar

• Divya Bhaskar

• Business Bhaskar

• Divya Marathi

• DNA

• DB Star

• DB Gold

• Saurashtra Samachar

Newspapers

DAINIK BHASKAR A Leading Hindi newspaper

• Launched in 1958

• Madhya Pradesh, Chhattisgarh, Rajasthan, Punjab, Chandigarh, Haryana, Himachal Pradesh, Uttarakhand, Jharkhand, New Delhi and Jammu.

• 36 Editions

• 145.53 Lac Readers

Newspapers

Source : IRS 2012 Q1

DIVYA BHASKAR A Gujarati Newspaper

• Launched in 2003

• Gujarat and Maharashtra

• 7 Editions- Ahemdabad, Rajkot, Sura, Baroda, Bhavnagar, Bhuj and Mumbai

• 36.93 Lac Readers

Newspapers

Source : IRS 2012 Q1

DIVYA MARATHI A Marathi Newspaper

• Launched in 2011

• Maharashtra

• 5 Editions - Aurangabad, Nasik, Jalgaon, Ahmednagar and Solapur

Newspapers

BUSINESS BHASKAR A Hindi Financial Newspaper

• Delhi, Madhya Pradesh, Chhattisgarh, Punjab, Haryana and Rajasthan

• 8 Editions

Newspapers

DNA (A Joint Venture between Dainik Bhaskar Group & Zee Group.)

An English Newspaper

• Launched in 2005

• Gujarat, Madhya Pradesh and Rajasthan

• 3 Editions

• 0.51 Lac Readers

Newspapers

Source : IRS 2012 Q1

DB STARA Compact Hindi Newspaper

• Madhya Pradesh, Rajasthan andChhattisgarh

• 5 Editions

• 2.89 Lac Readers

Newspapers

Source : IRS 2012 Q1

SAURASHTRA SAMACHARA Gujarati Newspaper

• Gujarat-Bhavnagar

• 2.50 Lac Readers

Newspapers

Source : IRS 2012 Q1

AHA! ZINDAGI

The New Age Monthly Magazine on Positive Living.

• Madhya Pradesh, Chhattisgarh, Rajasthan, Chandigarh, Haryana, Himachal Pradesh, Punjab, Jharkhand, Gujarat, Maharashtra, Bihar and Uttar Pradesh

LAKSHYAThe Career and Professional grooming

Monthly Magazine

• Madhya Pradesh, Chhattisgarh, Rajasthan, Chandigarh, Haryana, HimachalPradesh, Punjab, Jharkhand, Gujarat,Maharashtra, Bihar and Uttar Pradesh

Magazine

BAL BHASKARA fortnightly Children’s Magazine in

Hindi

• Madhya Pradesh, Chhattisgarh, Rajasthan, Chandigarh, Haryana, Himachal Pradesh, Punjab and Jharkhand

YOUNG BHASKARA fortnightly Children’s Magazine in

English

• Madhya Pradesh, Chhattisgarh, Rajasthan, Chandigarh, Haryana, Himachal Pradesh, Punjab, Jharkhand, Gujarat and Maharashtra

Magazine

City Bhaskar is a contemporary, city-specificfeature with infotainment & news that affectsthe city readers. It is a part of the dailynewspaper

Madhurima is broadsheet weekly supplementon Wednesday exclusively designed for women which carry articles on health, fitness, beauty, fashion, relationship, career & much more.

Navrang is a broadsheet weekly supplement on Saturday , exclusively on bollywood. It coversmovies review, celebrity interviews & gossip .

Rasrang is a broadsheet weekly supplement on entertainment and self development publishedevery Sunday.

Supplements

MYFM-94.3 Jiyo dilse

• 4th largest radio network in India.

• Currently operational in 17 cities across 7 states in India - Jaipur,

Chandigarh, Bhopal, Surat, Raipur, Nagpur, Udaipur, Jalandar, Gwalior, Ahmedabad, Bilaspur, Ajmer, Amritsar, Indore, Jodhpur, Jabalpur, and Kota.

• The brand proposition - Jiyo Dil Se, inspires listeners by urging them to follow their heart. It shows them the way to live life to the fullest while giving the brand a young & vibrant feel.

FM Radio

DB Activation, focuses on experiential marketing to enhance the interaction between a brand and its audience. Its expertise include events , road shows, mall activations, school contact programs, personal contact programs, live shows, conferences, trade meets, product launches, exhibitions and shopping festivals.

BTV is a fast growing electronic media group with 7 in-house channels

DB Activation & BTV

I MEDIA CORP LTD A subsidiary company that provides integrated internetand mobile interactive services.

• It is largest Hindi Newspaper site with100 Million page views every month.

Internet Portal & Service

• The digital footprint contains:- www.dainikbhaskar.com - Largest Hindi portal, www.divyabhaskar.com - Largest Gujarati portalwww.dailybhaskar.com - English news site, www.divyamarathi.com - Marathi news portal.

• The mobile reach entails having WAP sites, phone applications, and a mobile shortcode 54567.

Everyday reaching 1.90 crore readers

across India

Brand Bhaskar is today synonymous

with excellence, speed, quality, ethics & innovation

Source : IRS 2012 Q1

The Top 5 Newspaper GroupsDainik Bhaskar Group

Dainik Jagran Group

The Times of India Group

HT Media Group

Malayala Manorama Group

Publication AIR Publication AIR Publication AIR Publication AIR Publication AIRDainik Bhaskar 14553

Dainik Jagran 16412 The Times of India 7652 Hindustan 12157

Malayala Manorama 9875

Divya Bhaskar 3693 I Next 618

The Economic Times (Eng) 792

Hindustan Times 3805

Saurashtra Samachar 250

Midday (Eng) 422

The Economic Times (Hin) 58 Mint 246

Business Bhaskar 81

Midday (Guj) 162

Maharashtra Times 1401

DNA* 51 Inquilab 152 Navbharat Times 2588

DB Star 289 Nai Dunia 1688 Sandhya Times 90

Dainik Prabhat Kiran 98 Nav Dunia 369 Vijay Karnataka 3425

Mumbai Mirror 777

Bangalore Mirror 185

Ahmedabad Mirror 71 Pune Mirror 40

Total 19015 Total 19823 Total 17079 Total 16208 Total 9875

Source: IRS 12 Q1 AIR figs (000’s)* Does not include figs of DNA Mumbai, Pune & Bangalore

The ‘India’s Largest Newspaper Groups' Comparative

Source : IRS 2012 Q1

Newspaper Groups

Figs in Lakhs Source : IRS 2012 Q1

Target Segments

Readership across various target segments in India

(DB+DVB+SS+BB+DPK+DNA+DB Star)(DB+DVB+SS+BB+DPK+DNA+DB Star)

Dainik Bhaskaris India’s

No.1 Urban Newspaper

Source : IRS 2012 Q1

Urban India

Source : IRS 2012 Q1

Figs in % Reach of All Readers of Any Daily in each State

State-wise urban Readership

Divya MarathiWith 5 editions covers Central Maharashtra

• The only newspaper group with dominant leadership position in all its markets, including the ones it has recently entered.

• The acclaimed pre-launch process of the Twin-Contact Program, is a process redefining newspaper launch.

• Recognized as an Orbit-Shifting Innovation by Erehwon Innovation Consulting.

• It was awarded the Business Process Innovation Award by Marico Foundation in 2006 and it also features in the book 'BREAKTHROUGH INNOVATION’ by Porus Munshi.

• Dainik Bhaskar’s legendary success in launching

newspapers is a case study in several B-schools including MICA and IIM- Ahmedabad

Innovative Business Process

Jal Satyagrah An editorial and communication initiative

• “Jal Satyagrah”, Jal Hai toh Kal Hai (Watermovement- If there is water, there istomorrow) aims at motivating readers tosave 15% water in their daily usage

• To promote this cause the Group hadalso undertaken various activities andorganized a conference with experts fromUNICEF, UNESCO and InternationalCommission for Irrigation and Drainage.

CSR Activities

CSR Activities

Tree Plantation

• Dainik Bhaskar Group is carrying out tree plantations nationwide.

• Motivating the general public to come forward and plant a tree at their own place.

• The Group targets to plant 25 lac trees.

CSR Activities

Parinda - Save Bird Campaign

• During the peak of summers, when temperature reaches 45-47 degrees, thousands of birds die due to lack of drinking water & grains to eat.

• “Parinda- Save Birds”. 'Parinda' (pot to contain water & grains in local dialect) were made in consultation with the forest department & ornithologists.

• 50000 water bowls were distributed free of cost

• It elicited strong support from readers and the public and the state level personalities appreciated as well as participated in the campaign.

Other Initiatives

India Pride Awards

• The event acknowledges the role of PSU's in India's progress by awarding them for excellence.

• It is an annual event and has been graced by the Home Minister – Hon'ble P. Chidambaram, Finance Minister of India - Shri. Pranab Mukherjee & Deputy Chairman of the Planning Commission - Montek Singh Ahluwalia.

Other Initiatives

Bhaskar Women of the Year Awards

• These awards were set up to recognize and felicitate deserving women in order to encourage and motivate women to achieve greater heights.

• More than 2,000 women participated in 4 categories.

• This also helped the brand to build a connection with women readers directly.

Other Initiatives

Junior Editor

• Junior Editor was an attempt to encourage newspaper reading habit amongst the younger generation through increasing interactivity with the newspaper

• 10 states, 42 cities and 592 schools participated in it and 67130 newspapers were submitted

• Jr. Editor was listed in Guinness book of World Records, Limca book of records as well as India book of Records

The KBA machine

• World class, state of art printing infrastructure,

• 50 printing centers

• 68 state of the art machines

• An installed capacity of approx. 24.77 lac copies per hour

• The machine enhances the reading and visual experience

Printing Technology

Matrix for Editorial and Advertising

• A web based system providing seamless collaboration of resources on a single platform.

• Launched in four languages at 80 locations of the Bhaskar Group and DNA.

Editorial Technology

• 'World largest manual newspaper' : more than 60,000 kids participated: Gunniess Book of record 2011

• 'India's first perfumed newspaper'; 41 lac copies: Limca Book of Records

• Brand Leadership Award 'GLOBAL AWARDS FOR BRAND EXCELLENCE'.2011

• 'International Newspaper of the Year', CMO Asia Awards 2011

• 'Gold Award for Best in Print', Wan-IFRA, 10th Asia Media Award 2011

• 'Marketing Solutions for Advertising Clients', INMA Awards, 2010

• 'Media Abby' Bronze Award at Goa Ad Festival 2009

• Platinum Award for public service category at 39th Creativity

• Silver Award for Newsletter B2B category at 39th Creativity

Awards & Recognition

• Dainik Bhaskar adjudged Consumer Superbrand (2009-10)

• World’s Largest Tea Party : INDORE Guinness World Record

• APMA Awards (Asian Publishing Management Awards) -

• Gold Award for Best Launch in Punjab• Silver award at the 'National Awards for Excellence

in printing' 2011.• 'Newspaper Printer of the Year' 2011 award by

Print Week.• Print Week - 'India Newspaper Printer' of 2009 • IFRA 'Best in Print' 2004• Brand Leadership Award - Radio, • 'Global Awards for Brand Excellence. 2011• 'Radio Channel Of The Year, CMO Asia Awards

2011 • 'International Broadcasting Excellence Award'

2010

Awards & Recognition

Thank You India’s Largest Newspaper GroupIndia’s Largest Newspaper Group