larry cloud digital information manager southern ... · –constant contact –mailchimp. scga...
TRANSCRIPT
YOUR PASSION. OUR PURPOSE.
Jeremy PittDirector, Club ServicesSouthern California Golf [email protected](818) 980-3630 x336
Larry CloudDigital Information Manager
Southern California Golf [email protected]
(818) 980-3630 x317
YOUR PASSION. OUR PURPOSE.
Communicating With Your Members
October 27, 2015
YOUR PASSION. OUR PURPOSE.
Use of Technology
How is your club using technology to your advantage?
• Communicating with Members
• Website
• Club Assessment
• Social Media
• Membership Renewal
YOUR PASSION. OUR PURPOSE.
Communication
• Communication Vehicles
– Mailings
– Phone
– Word of Mouth
– Membership Meetings
Is the club effectively communicating with members?
YOUR PASSION. OUR PURPOSE.
• Easy to use– Instant
– Effective
• Inexpensive– Eliminating printing / mailing
costs
• Personalization
• E-Newsletters– Electronic
Clubs use email more than any other form of communication with members:
• How often
• Messaging– Newsletters
– Specific Topics
– Surveys
• Tracking– Constant Contact
– MailChimp
SCGA Communication Program
YOUR PASSION. OUR PURPOSE.
Website
• Information• Officers
• Members
• Golf Information
• Membership Signups
• Tournaments• Schedule
• Registration
• Results
• Social Events – Pictures
Does the club utilize a website members can use as a resource?
YOUR PASSION. OUR PURPOSE.
Joining the Club
What avenues are available for potential members to join the club?
– Club Website – Information clearly listed
• Application available
• Online Signup
SCGA OnlineCommerce
• Three Routes For Your Golfers to Access Your Portal.
• Instant email notification• No input is required by your club• The golfer can also be found in GHIN
tools (GHP Club)• The Golfer can derive benefits
immediately and is eligible to post scores for handicapping
• www.scga.org/access
SCGA Support
Clubs seeking members webpage:
YOUR PASSION. OUR PURPOSE.
Member Feedback
What methods are available for the club to receive feedback?
• Suggestion Box
• Website– Email Board of Directors
– Polls
• Survey– Tournaments
– Fees
– Benefits
Club Surveys
• Tournaments and Events
Club Surveys
• Get feedback from former/lapsed members.
YOUR PASSION. OUR PURPOSE.
Social Media• Club Engagement
– Events
– Photos
– Live Scoring
– Discussion Boards
– Membership Recruitment Tool
• Know Purpose
– Not all social media sites should be used for the same things. For instance, Facebook is great for bulk photo sharing. Twitter is best for live updates.
– Keep content fresh, updated
• Connect with the SCGA– Facebook
– YouTube
YOUR PASSION. OUR PURPOSE.
Social Media
The SCGA is happy to help your club setup a Facebook or Twitter account.
Contact Julia Pine at [email protected] for assistance.
YOUR PASSION. OUR PURPOSE.
SCGA Support
• Golf Shop Signage
• Promotional Flyers
• Surveys
• Tournament Pairings Program (TPP)
• Club Communication Program
SCGA services your club can utilize as a resource:
• Rules of Golf Seminars
– Rules Videos
• eClubhouse
• Clubs Seeking Members
• Handicap Chair / Delegate Websites
YOUR PASSION. OUR PURPOSE.
Club Benefits
• Tournaments
• Prize Funds
• Raffles
• Social Events
• SCGA Events
• Preferred Tee Times
• Travel Events
• Golf Shop Discounts
Are club benefits clearly stated?
YOUR PASSION. OUR PURPOSE.
Memberships
• Is membership fee a barrier to joining club?
• What types of memberships are offered?
o Tiered membership / membership options
o Associate membership
o Tournament vs. Non-Tournament
o Pro-rated fee
o Juniors are FREE
Example: Burbank Mens
Golf Club
• Marketing Mid-Year• Email sent in June
• Club benefits clearly listed• Website; Email Address; Facebook
• Pro-Rated fee to attract potential members.
YOUR PASSION. OUR PURPOSE.
Tell your Family, Tell your Friends, Tell All - The ½ Price Membership Opportunity
to the Premier Golf Club in the City of Angels is BACK!
Let’s not have everybody click on the link at once and break the interweb.
You read it correctly, for the remainder of 2014 the Griffith Park Golf Club is offering
½ off our normal Membership rate. For $62.50 you will receive a $15.00 Roger Dunn
Gift Card, SCGA Bag Tag, Griffith Park Towel and 2014 Southern California Golf
Directory.
Do you enjoy Competition, Camaraderie, Craft Beers at the 19th hole...if you do, then
you are not alone. By joining now for $62.50 you will also be eligible for the renewal
rate of $115.00 for the full calendar year of 2015. There are 10 GPGC Tournaments
left on the 2014 schedule including the Prestigious “Christmas Spectacular”. Click the
blue link above to join now!
YOUR PASSION. OUR PURPOSE.
Referral Incentives
Incentivize members to recruit?
• Free entry into club tournament
• Ticket(s) into yearly raffle for big prize (Set of clubs, driver, golf bag, round of golf, etc.)
• Discount membership for the following year
• Preferred tee times
• Golf Shop Gift Cards
Refer a Friend
YOUR PASSION. OUR PURPOSE.
SCGA Member Benefits
• SCGA/USGA Handicap Index
• Member Advantage
• FORE Magazine
• Roger Dunn Gift Card ($15)
• Appreciation Days
• Governmental Affairs
• Youth on Course
• PGA Tickets Sales
Your members receive ALL SCGA benefits:
YOUR PASSION. OUR PURPOSE.
SCGA Events
• Championship Tournaments o Individual & Team events
• Play Days
• Member Outings
YOUR PASSION. OUR PURPOSE.
Multi-Member Rebate Program• Previously announced to officials in the
August Handicap Chair and Delegate newsletters.
• Individuals will be made aware of this program via Fall edition of FORE magazine.
• www.scga.org/rebate
YOUR PASSION. OUR PURPOSE.
Annual Renewal Process
• Information detailing the Annual Renewal process will be sent out the week of November 9th. The most important detail is that the final day to inactivate members is Thursday, December 31 at noon, although the last day the SCGA staff will be in the office is Tuesday, December 29th.
• SCGA Membership Packets – Sent Late January / Early February– Must be active on your Club Roster January 1st!
• Clubs may inactivate members online through GHP Online-Club. – There are two options – Change Statuses or Set Inactivation Dates.
2016 dues remain $33 per person, per club.
YOUR PASSION. OUR PURPOSE.
Questions?
• Upcoming Webinar:
• Online Signup / Renewal Program
– Evan Belfi - Director of Membership Development– Tuesday, November 17, 2015