larry scheinfeld: 3 tips on consumer behavior & small business
TRANSCRIPT
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How to Learn More About Your Consumers
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Many business leaders aren’t in tune with who their customers actually are and how they behave, which has a
direct reflection on the success of your community and growth of your
audience. !
Being in-touch with your customer’s behavior helps you structure your
business to be more effective.
Customer Behavior
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Use All Available DataGaining all of the data available to help learn who your
customers are and how they act is a necessity, especially for small businesses.
!Analyze website traffic, google analytics, social media
conversions, and any other data that can help you in the process.
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Utilize Your Early Stage Opportunities
Take advantage of the intimacy in a small business which ultimately makes for more personal communication with consumers and it allows you to make adjustments to the
business to better cater towards them.
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Stand in Their ShoesStanding in your customer’s shoes allows you to see where
your company’s deficiencies might be from a user’s perspective.
!You also will have a better understanding of your user experience, the choices customers may have on your
platform, as well as other decisions.
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Read more here: !
http://larryscheinfeld.net/how-to-learn-who-more-about-your-
consumers/