lars osterberg - hubspot ads add-on
TRANSCRIPT
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HubSpot Ads Add-on
Should you use Ads? An introduction to the Ads Add-on
Lars Österberg
Product, HubSpot
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Hubspot + Ads?
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Let’s talk about the Elephant in the room.
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53%of HubSpot Customers have used paid channels in 2015
- HubSpot Internal Customer Data
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Source: Content Marketing Institute
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Just like Email
Good way | Bad Way
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Native Sponsored Posts
Paid Content in the same place that Social Content lives
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Intent Driven Ads
Ads where HubSpot is already helping you with SEO
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Some of our customers
aren’t a great fit for Ads.
Ads Add-on
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Inbound is still the core of marketing, sometimes you just need a spark.
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1. Been there, tried that – you’re in a competitive industry
and the ROI on most ad networks just doesn’t add up for
you
Some Good Reasons Not to use Ads
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2. You don’t have the budget - you’re still getting your
content engine up and running
Some Good Reasons Not to use Ads
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3. You don’t have conversion paths for specific offers set up
on your website
Some Good Reasons Not to use Ads
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Taking Reasons Off the Table
©Castle Rock Entertainment
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1. No time / can’t afford an outside consultant
Our goal is to make getting up and running with Ads
faster, easier, and more intuitive than you can imagine.
Taking Reasons Off the Table
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2. You don’t have any Ads expertise
We want to teach you to be an expert through the tool,
and keep you from making costly mistakes until you are.
Taking Reasons Off the Table
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3. Too difficult to show ROI
We want tracking to be so easy that you forget it was
something you had set up before.
Taking Reasons Off the Table
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Make Ads Easy.
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Automatic Tracking
No more creating 100 tracking URLs
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ROI Reporting
See what Ad campaigns are really driving your paid results (drill down to see ad or keyword ROI)
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Optimizations
Learn best practices as you go, and avoid costly mistakes
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Demo
(but check it out later on your own too!)