lat long magazine slides

TRAVEL & LIFESTYLE MAGAZINE

TARGET AUDIENCEDemographics 25 - 35 years old PMETs Singles / Young couples >Annual income $30K (Avg. $2.5k per month)

Psychographics busy lifestyle (trap in a vicious cycle) seeking for work-life balance travel at least once a year loves free & easy vacations adventurous willing to drive in overseas (advantage) looking for opportunities not a luxury goer

ABOUT Interviews, articles, tips encourage one to step back and review

their life honest point of view in travelling set apart from tourist must-see, must-eat, must-shop, and luxury hotel stays

MISSIONInspire readers to seek a balanced lifestyle &

get out of their comfort zone. Fill up gaps in their lives by exploring different possibilities.

HOW3 Sections:

1) Lifestyle (Life, Health, Fitness, Food) 2) Travel (Weekend trips, Active vacations, Road trips)

3) Profile (Stories behind young start-up & entrepreneurs)

TITLE

lat + long(latitude) + (longitude) = Coordinates

Stories that take place on the points will never change, the only thing

changes is the landscape.

WHERE TO FIND lat+long?

Kinokuniya Popular Times Bookstore Books Actually Basheer Graphic Books (Bras Basah) Cafes In-Flight Online Subscription

DESIGN CONCEPT

contemporary vintage offbeat images(grainy) relax informal informative clean and neat

COMPETITORS

Budget travel provides consumers with practical and

timely tips and tools, uncovering discoveries and showing just how any destination can be accessible.

S$6

COMPETITORSLOST magazine about self-discovery

through travel. S$32.00 5mths old

AFTERGLOBE literary/art magazine focusing on travel experiences of Singaporeans. S$28.00 1 year 3mths old (annual issue)

DESIGN CONSIDERATION

Handy and portable (186mm x 241mm)

Matte paper Interactive - transparency filter Frequency = bi-monthly Cost = S$10.50 per magazine Texture

FONTS

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MOODBOARD

7890

Big Sur, Califonia

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. 10

TAKE THE LONG WAY

MOODBOARD

RESEARCH and REFERENCE

FLAT PLAN (1 OF 3)

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Project title: _____________________________ Total no. of pages: 80 + 4 ppLAT+LONG

Food

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Food

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Interestingfacts (health)

Interestingfacts (Fitness)

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Interestingfacts (life)

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tips for lifestyle

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STYLE GUIDE

52 53

WARM COLOURS, COOL AIR

[ TRAVEL | ROAD TRIP ]

Yeo Z

Hokkaido is a spacious island located at

Japan's northern extremity with festivals

throughout the seasons. A region with

an abundance of natural beauty.

It is an island at Japan's northern

extremity, surrounded by sea in all

directions. It is an extensive land,

accounting for 22% of Japan's total land

area. Low humidity makes the summers

pleasant, while in winter you can enjoy

[ TRAVEL | ROAD TRIP ]

+ Hokkaido + Japan

winter sports. The island is gaining

popularity as a tourist destination

throughout the four seasons.

After landed in Shin-Chitose Airport,

we had an arranged pick-up by the

car rental company located near the

airport. Driving is really pleasant around

the place with little cars and considerate

drivers. Lifestyle there is slow and most

of the time you feel you are totally out

the rush hour. Traffic in the busiest city,

Sapporo is not even comparable to

Singapore, so it's very safe and relax

to drive yourself around. Things to look

out for are cycllist. Always double check

before turning because they will dash

across the road even when its their green

light are turning red soon.

OPPOSITE: Driving on Hokkaido suburb areaABOVE: Mountains along the roa

4300'00"N 14200'00"E

Hokkaido is a spacious island

located at Japan's northern

extremity with festivals

throughout the seasons. A

region with an abundance

of natural beauty.

52

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SPREADS

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