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  • Latin America

    and Caribbean Roadshow


    Thursday 12 March 2020

  • Experience of a British

    manufacturer of ultrasonic

    technology exporting 89% to 120



    Thursday 12 March 2020

  • Who are we


    • Coltraco Ultrasonics are a British

    Manufacturer exporting to 120 countries

    • Ultrasonic technology focussed on

    level, seal, flow, thickness and acoustics

    • Exporting 89% for over 30+ years

    (40% to Asia, 17% USA, 15% Middle East)

    • Winners of The Queen’s Award 2019

    for International Trade

    • R&D focus – new launch every 3 months

  • How we export with DIT


    Main copy • Started exporting with DIT (formerly UKTI) market reports in early 1990s

    • Close links with our DIT ITA (Hilary Charman) and supporting network e.g.

    Business West (Sarah Hildersley)

    • Proudly supporting the UK Government mission to support SMEs to export

    • Exporting risks? Knowledge, social, cultural, language and financial barriers

    • Fundamentals to export:

    • Expertise – something to sell

    • Resource – ability to pay for it

    • Culture – being aware of how the people work

  • Export experience – global network

    • Starting exporting with DIT (formerly UKTI) market reports in early 1990s

    • 40% to Asia, 17% USA, 15% Middle East, 11% to UK 3 in Brazil 1 in Mexico 1 in Colombia 3 in Trinidad & Tobago covering the Caribbean

  • Case study: Brazil


    Main copy • Started with a Trade Mission to Rio with DIT Marine & Energy Team in

    March 2018 including a showcase and organised meetings plus I added

    an addition 2 days of my own meetings + a translations and interpreter

    organised by DIT. Funding & supported by Extend Your Global Reach.

    • Top recommendation: local partner

    • Now we have a distributor for marine and oil & gas market

    • And agent for fire safety engineering sector

    • A potential partner for Brazilian Navy and Coastguard

    • Language

    • Culture

  • 2020 plans for LATAC


    • Caribbean

    • We have plans to open an ODA service centre

    • Partner for fire safety engineering and offshore oil & gas

    • Reseller for marine

    • Mexico, Chile & Colombia

    • We are open to new distributors, agents and resellers

    DIT support available:

    • DIT ITA

    • Access to other Government support e.g. UKEF

    • Trade missions, market reports, introductions and more!