Latte For Class: Coffee House RegularsResearch and Trend Analysis

Purpose Statement: Coffee house regulars are  aware of pop culture trends  but do not feel the need to  become enslaved by them.

Researched, Observed & Interviewed: • Females• Age: 18 25

• Local coffee shops vs.  Chain coffee shops• Location, aesthetics, art & Music

Findings:Common Themes: Light grooming – Eclecticism – Casual

dress – Neutral to bright colors – Wide range of  accessories

Common Pieces: Skinny jeans – Flat shoes Future Predictions: “Green Movement” Influence: •Recycling •Clothes •Trends

“Green Goods” Influence: •Textiles: •Bamboo •Organic  Cotton •Repurposing and 

Reclaiming •Simplicity

Latte For Class: Coffee House RegularsResearch and Trend Analysis

Learning Outcomes:Through research, observation and the interview process I experienced the preliminary stages of market trend analysis. The processes in which

data was collected allowed me to pull together a wide variety of information about the target market consumer: Coffee House Regulars. In essence, I practiced the method of gathering information that a buyer or trend forecaster

would, both professions being very essential and viable to the fashion merchandising industry.

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