launch of tendring's district council e-learning trevor
TRANSCRIPT
Tendring District Council
Present
The Birth of TREVOR
The Conception
Once we had decided to develop our DLE we naturally turned to Learning Pool for help and advice.
Our Learning Consultant, Chris Allan, came up with a number of ideas including TREVOR which was a very tortured acronym for Tendring’s REVolutionary Online Resource.
These ideas were expanded upon by our team of IT Representatives and the final list was put to the vote....
What’s in a name?
• TED (Tendring’s Employee Development)• TELL (Tendring’s E-learning Library)• TEA (Tendring’s E-learning Academy)• TLC (Tendring’s E-learning Classroom)• TREVOR (Tendring’s REVolutionary Online Resource)• The Hub• The Learning Ladder• The Knowledge Bank• Vision
TREVOR was voted in and an image style was assigned.
Shhhhh?Have you seen TREVOR?
Posters were placed around the council buildings asking if people had seen TREVOR.The posters were changed every few days.
Have you seen TREVOR?
Shhhhhh!
17 IT Representatives actively promoted TREVOR for 12 days without actually saying who or what it was!
We Kept Them Guessing!• Staff were intrigued and
confused, but most of all they were CURIOUS!
• A buzz started to build... and build... and build. Everyone wanted to find out who or what TREVOR was.
• The IT Reps were offered bribes and we even received a ransom note! TREVOR had really captured everyone's imagination
TREVOR takes over the
Council!
Trevor arrives at TDC on 9th June
Launch Day Arrives
Every Head of Service attended
Over 60% of available staff attended
The Chief Executive popped inAM at Weeley offices
PM at Town Hall offices
The Wish List StandAfter a short demonstration of e-learning, staff were asked to visit the Wish List Stand. Here they could indicate which courses they would like to see on TREVOR by ticking course shopping lists. They placed these into a shopping trolley and volunteers then pinned them onto our board.The effect was spectacular. It gave a clear message to Heads of Service about the level of interest and our staff felt they were having a say in which courses should be developed next.
The Results• The shopping list
requests were tallied
0
5
10
15
20
25
30
35
Com
mun
icati
ng w
ith D
eaf C
usto
mer
s
Com
mun
icati
on S
kills
Effec
tive
Writi
ng
Givi
ng a
nd R
ecei
ving
Fee
dbac
k
How
to E
ngag
e O
ther
s
Plan
ning
an
Effec
tive
PR C
ampa
ign
Pres
enta
tion
Skill
s
Writi
ng a
CV
Writi
ng fo
r the
Web
HR D
iscip
linar
y Pr
oced
ures
Man
agin
g O
ther
s Effe
ctive
ly
Que
stion
ing
Tech
niqu
es
Self
Deve
lopm
ent
Unde
rsta
ndin
g yo
u Si
ckne
ss A
bsen
ce
Polic
y
1,423Requests for e-learning courses!!!
This gave us a huge bargaining tool to approach the various Heads of Service with.
The Advantages of Branding
We used the TREVOR name and logos to head up our categories
Ongoing Themes
Due to the numerous images available to us, we are able to place TREVOR into various themed stories on our intranet .
Trevor is backing England to win the World Cup
Lessons Learnt• The launch needn’t be expensive – ours was done for less than £500!• Get a team to help you – we could not have achieved this without our
fantastic team of IT representatives.• Make your giveaways useful – the badges weren’t popular but the pens
and jelly babies were. Harlow gave away drinks mats at their launch. We wish we’d have thought of that.
• Keep the demos short. We used Learning Pool’s Introduction to E-Learning course. It was fun and staff were able to easily participate.
• Ask Learning Pool for help. ‘Team Lovely’ worked their socks off for us, ensuring the DLE was ready. On the launch day they sent along staff to assist with the demonstrations and were on hand to answer any questions.
• Enjoy it! You know it’s a fantastic product – tell everybody!
Julie-ann Foweraker 10/10