launching new website · 18/11/2013 1 launching new website ipa congress australia 2014 project...
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LAUNCHING NEW WEBSITEWWW.IPAPRUNES.ORG
IPA CONGRESSAUSTRALIA 2014
PROJECT
The Marketing Committee of IPA at Davis May 2012 analyzed 4 different proposals from qualified suppliers coming from USA, India and Chile.
After that analysis the marketing committee chose the supplier IDESIGN from Chile. Chile Prunes Association supported with supervision of the project in Chile..
In August 2012 we started to work on the design and construction, supervised by Chile Prunes in coordination with IPA Marketing Committee.
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PROJECT
The new website was finished in May 2013 and was approved in IPA Executive Committee in June 2013 in Naples, Italy.
Between June and September we translated to french and spanish, did the corrections and testing of the whole website and intranet by Secretary General (in charge to feed the website)
Today in Australia is the official launching of this new website.
WHAT WE WERE LOOKING FOR?
Refresh the image of the IPA website and modern approach to current
needs (renew 10 years old web)
Target efficiently each group of stakeholders and broader scope to new
target groups (consumers, health specialists, media), being source of
official world prune industry information.
Connection among IPA members and information exchange in an efficient
and user friendly way.
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WHAT WE WERE LOOKING FOR?
Social media connected
Besides PC stations and laptops, adapted to smartphones, tablets,
etc.
Easy auto-administration of the site and intranet (Secretary General
and active participation of the country members)
OLD WEBSITE
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QUICK TOUR ON THE NEW WEBSITE
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FINAL COMMENTS
We finalized the big effort of renewing the IPA website
The main task now is keeping this website alive:Country newsStatistics updatedRecipesPhotos Health benefitsNewsletters
Next steps:For all of this mentioned above, all countries have to be
involved on feeding this common effort among IPA membersWebsite on the new design will be available next weekNext: renew the IPA logo
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THANKS