launching of fisherman’s friend spearmint with imc
DESCRIPTION
FF Successful Cases. Launching of Fisherman’s Friend Spearmint with IMC. Cough Market Evolution -Total Market-. Market Growth . + 17%. +6%. Full launch of FF Spearmint in Jan 14. +14%. FF. Market Growth+14%. + 29%. FF. FF. +19%. FF. FF. FF Sales Evolution. W/Spearmint +20%. - PowerPoint PPT PresentationTRANSCRIPT
Launching of Fisherman’s Friend Spearmint with IMC
J AN-MAY13 JAN-MAY14Strepsils Fisherman's Friend BotanMybacin Jintan Other 12 brands
Cough Market Evolution-Total Market-
+17% +6%
+29%+14%
Market Growth+14%
+19%
Full launch of FF Spearmint in Jan 14
MarketGrowth
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FF Sales Evolution
Y2011 Y2012 Y2013 Est. Y2014Spearmint Cherry Citrus Spicy Mandarin SF Mint Mint Aniseed SF Original Original
+18%
+23%
W/Spearmint+20%
Ex. Spearmint+4%
TVC-30 and 15 secs.-
TVC 15 sec
30 sec
Advertise in top two local newspapers
Printed Ad
Sponsor in World Cup Column in famous Sport newspaper
Printed Ad
On Line Ad- Facebook -
On Line Ad
Page Like Ad Page Post Photo Ad
Advertising in MRT Station- 3 stations with highest traffic -
Paholyothin Station
Advertising in MRT Station- 3 stations with highest traffic -
Rama9 Station
Advertising in MRT Station- 3 stations with highest traffic -
Asoke (Sukhumvit) Station
Bus Body wrap advertising- 40 Buses -
In bus advertising- 40 Buses -
LED Digital Billboards - Central Dept. 6 Screens -
Khon Kaen
Suratthani
Had Yai
Chiang Mai
Pattaya
Samui Island
LED Digital Billboards - Central Dept. 6 Screens -
Sampling Program
Sampling 350,000 Lozenges.Venues- 29 Office Buildings- 8 BTS/MRT Stations- 12 Mass Locations
Sampling Program- Office Building -
Sampling Program- Mass Location -
Sampling Program- BTS/MRT Station -
POS Materials
Hanging Stripe
Special Displays-Tesco Lotus : 110 outlets-
End Cap Cashier Side Burn Displays
Special Displays-Tesco Express : 1,381 outlets-
Checkout(1,381 Outlets)
Floor stand Display
(660 outlets)
Special Displays- Big C Supercenter : 149 outlets-
10-15 checkouts per outlets
Special Displays-Big C Supercenter : 149 outlets-
Side Kick Displays
Special Displays-Big C Supercenter : 149 outlets-
Four Way Displays
Special Displays-Makro : 65 outlets-
Gondola Displays
Special Displays-Tops Supermarket: 113 outlets-
Normal Shelf
Floor stand Displays
Special Displays-Tops Supermarket: 113 outlets-
6-8 checkouts per outlet
Special Displays-Tops Supermarket: 113 outlets-
Side Panel Displays
Special Displays-The Mall Supermarket : 11 outlets-
Pillar Displays
Floor Stand
6-8 checkouts per outlet
Special Displays- 7-Eleven : 7,847 outlets-
Extra stand Displays
Special Displays- 7-Eleven : 7,847 outlets-
Hanging Stripes
Special Displays- 7-Eleven : 7,847 outlets-
Cashier Checkout
Special Displays- Family Mart : 1,076 outlets-
Cashier Checkout
Special Displays- Family Mart : 1,076 outlets-
Hanging Stripe
Special Displays- Shell : 114 outlets-
Cashier Checkout
Special Displays- Jiffy : 153 outlets-
Floor Stand Displays
Special Displays- Local Trade in UPC -
POS Displays- Stand Displays for general drugstores -
POS Displays- Hanging Stripe -
POS Displays- Sunshade : Big size-
POS Displays- Sunshade : Small size-
POS Displays- Sales Kit -
Trade Promotion- T Shirt -
Buy FF 8 boxes get 1 FF Spearmint T Shirt
Trade Promotion- FF Umbrella -
Buy FF 8 boxes get 1 FF Spearmint Umbrella