launching of fisherman’s friend spearmint with imc
TRANSCRIPT
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Launching of Fisherman’s Friend Spearmint with IMC
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JAN-MAY13 JAN-MAY14
Strepsils Fisherman's Friend BotanMybacin Jintan Other 12 brands
Cough Market Evolution-Total Market-
+17% +6%
+29%
+14%Market Growth+14%
+19%
Full launch of FF Spearmint in Jan 14
MarketGrowth
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FF Sales Evolution
Y2011 Y2012 Y2013 Est. Y2014Spearmint Cherry Citrus Spicy Mandarin SF Mint Mint Aniseed SF Original Original
+18%
+23%
W/Spearmint+20%
Ex. Spearmint+4%
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TVC-30 and 15 secs.-
TVC 15 sec
30 sec
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Advertise in top two local newspapers
Printed Ad
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Sponsor in World Cup Column in famous Sport newspaper
Printed Ad
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On Line Ad- Facebook -
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On Line Ad
Page Like Ad Page Post Photo Ad
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Advertising in MRT Station- 3 stations with highest traffic -
Paholyothin Station
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Advertising in MRT Station- 3 stations with highest traffic -
Rama9 Station
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Advertising in MRT Station- 3 stations with highest traffic -
Asoke (Sukhumvit) Station
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Bus Body wrap advertising- 40 Buses -
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In bus advertising- 40 Buses -
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LED Digital Billboards - Central Dept. 6 Screens -
Khon Kaen
Suratthani
Had Yai
Chiang Mai
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Pattaya
Samui Island
LED Digital Billboards - Central Dept. 6 Screens -
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Sampling Program
Sampling 350,000 Lozenges.Venues- 29 Office Buildings- 8 BTS/MRT Stations- 12 Mass Locations
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Sampling Program- Office Building -
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Sampling Program- Mass Location -
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Sampling Program- BTS/MRT Station -
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POS Materials
Hanging Stripe
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Special Displays-Tesco Lotus : 110 outlets-
End Cap Cashier Side Burn Displays
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Special Displays-Tesco Express : 1,381 outlets-
Checkout(1,381 Outlets)
Floor stand Display
(660 outlets)
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Special Displays- Big C Supercenter : 149 outlets-
10-15 checkouts per outlets
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Special Displays-Big C Supercenter : 149 outlets-
Side Kick Displays
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Special Displays-Big C Supercenter : 149 outlets-
Four Way Displays
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Special Displays-Makro : 65 outlets-
Gondola Displays
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Special Displays-Tops Supermarket: 113 outlets-
Normal Shelf
Floor stand Displays
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Special Displays-Tops Supermarket: 113 outlets-
6-8 checkouts per outlet
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Special Displays-Tops Supermarket: 113 outlets-
Side Panel Displays
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Special Displays-The Mall Supermarket : 11 outlets-
Pillar Displays
Floor Stand
6-8 checkouts per outlet
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Special Displays- 7-Eleven : 7,847 outlets-
Extra stand Displays
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Special Displays- 7-Eleven : 7,847 outlets-
Hanging Stripes
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Special Displays- 7-Eleven : 7,847 outlets-
Cashier Checkout
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Special Displays- Family Mart : 1,076 outlets-
Cashier Checkout
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Special Displays- Family Mart : 1,076 outlets-
Hanging Stripe
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Special Displays- Shell : 114 outlets-
Cashier Checkout
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Special Displays- Jiffy : 153 outlets-
Floor Stand Displays
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Special Displays- Local Trade in UPC -
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POS Displays- Stand Displays for general drugstores -
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POS Displays- Hanging Stripe -
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POS Displays- Sunshade : Big size-
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POS Displays- Sunshade : Small size-
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POS Displays- Sales Kit -
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Trade Promotion- T Shirt -
Buy FF 8 boxes get 1 FF Spearmint T Shirt
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Trade Promotion- FF Umbrella -
Buy FF 8 boxes get 1 FF Spearmint Umbrella
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