laura parker resume - lim college mps student
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PROFESSIONAL SUMMARY Analytical, organized, creative and committed Fashion Marketing student with exceptional interpersonal, problem solving, organizational, and writing skills, in addition to leadership and sales experience. Currently seeking an internship or entry-‐level position in the fashion industry. Areas of interest are customer relationship management, target marketing, email marketing, loyalty marketing, social media, advertising and brand management for companies with a compassionate component. EDUCATION
LIM College New York, NY │ December 2015 Master of Professional Studies in Fashion Marketing
Western Carolina University Cullowhee, NC │December 2014 Bachelor of Science in Psychology • Minors in Business Administration and Human Nutrition JOB EXPERIENCE
Conscious Step New York, NY | June 1, 2015 – Present Marketing Intern • Social Media – editing and revising posts for Twitter, Facebook, Instagram and LinkedIn as well as scheduling content. • Pinterest – developing and integrating marketing strategy, analytics, and maintaining content. • Public Relations – editing, revising emails and contacting influencers; also, developing an eight point PR plan. • Researching and contacting retailers and media outlets. • Assisting in creation of media style guide, content strategy, and social media content. • Completing competitive analyses. Arbonne International, LLC New York, NY│2015 Independent Consultant • Maintained social media via scheduling on platforms such as Facebook and Twitter, leading to stronger brand awareness. • Independently acted as consultant to sell cosmetic, bath and body, and nutrition products for men, women and babies. Humanité Boutique Bryson City/Sylva, NC│2013 -‐ 2014 Sales Associate • Organized and updated inventory on QuickBooks. • Assisted with social media marketing/marketing ploys. • Engaged in customer service, which included assisting with shipments, holding merchandising, phone calls, returns and exchanges. • Collaborated with store manager for special events, which consisted of running errands, decorating, and working the floor or booth. • Modeled for billboard advertisements and social media platforms such as Facebook, Twitter and Instagram. • Served customers as stylist. • Trained new employees. • Managed floor independently. The Campbell Times Buies Creek, NC | 2012 Writer • Wrote pieces regarding nutrition and healthy eating options on campus. • Assisted with graphic design for advertisements and sponsors. • Sold and pitched ad placements to local businesses and sponsors. • Picked up the newspaper from the press and delivered it throughout campus. VOLUNTEER EXPERIENCE New York Fashion Week, Malan Breton Show New York, NY | 2015 Volunteer/Dresser • Dressed models • Backstage assistance, which included keeping track of assigned model’s garments, personal items, as well as assistance in post-‐
production organization/cleanup. LIM College, EPOCHOLUTION Fashion Show New York, NY | 2015 Marketing Team • Worked to recruit various fashion bloggers in regards to attending/blogging about the show.
Laura Parker 346 W 56th Street, Apartment 3B | NY, NY │10019 828.331.0031|[email protected]
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• Distributed press releases and media alerts to fashion bloggers.
ADDITIONAL INFORMATION
• Proficient in Microsoft Word and PowerPoint. • Experience working with QuickBooks and Lightspeed POS. • Strong creative writing skills, which have been rewarded over lifetime. • Strong social media skills with platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr. Polyvore,Wanelo, Youtube
and LinkedIn. • Two and a half years of outreach and leadership experience with mega-‐church college ministry. • Previous work experiences which outside the fashion/cosmetic industry requiring leadership and management skills, not listed.
346 W 56th Street, Apartment 3B | NY, NY │10019 828.331.0031|[email protected]