laura parker resume - lim college mps student

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PROFESSIONAL SUMMARY Analytical, organized, creative and committed Fashion Marketing student with exceptional interpersonal, problem solving, organizational, and writing skills, in addition to leadership and sales experience. Currently seeking an internship or entrylevel position in the fashion industry. Areas of interest are customer relationship management, target marketing, email marketing, loyalty marketing, social media, advertising and brand management for companies with a compassionate component. EDUCATION LIM College New York, NY December 2015 Master of Professional Studies in Fashion Marketing Western Carolina University Cullowhee, NC December 2014 Bachelor of Science in Psychology Minors in Business Administration and Human Nutrition JOB EXPERIENCE Conscious Step New York, NY | June 1, 2015 – Present Marketing Intern Social Media – editing and revising posts for Twitter, Facebook, Instagram and LinkedIn as well as scheduling content. Pinterest – developing and integrating marketing strategy, analytics, and maintaining content. Public Relations – editing, revising emails and contacting influencers; also, developing an eight point PR plan. Researching and contacting retailers and media outlets. Assisting in creation of media style guide, content strategy, and social media content. Completing competitive analyses. Arbonne International, LLC New York, NY2015 Independent Consultant Maintained social media via scheduling on platforms such as Facebook and Twitter, leading to stronger brand awareness. Independently acted as consultant to sell cosmetic, bath and body, and nutrition products for men, women and babies. Humanité Boutique Bryson City/Sylva, NC2013 2014 Sales Associate Organized and updated inventory on QuickBooks. Assisted with social media marketing/marketing ploys. Engaged in customer service, which included assisting with shipments, holding merchandising, phone calls, returns and exchanges. Collaborated with store manager for special events, which consisted of running errands, decorating, and working the floor or booth. Modeled for billboard advertisements and social media platforms such as Facebook, Twitter and Instagram. Served customers as stylist. Trained new employees. Managed floor independently. The Campbell Times Buies Creek, NC | 2012 Writer Wrote pieces regarding nutrition and healthy eating options on campus. Assisted with graphic design for advertisements and sponsors. Sold and pitched ad placements to local businesses and sponsors. Picked up the newspaper from the press and delivered it throughout campus. VOLUNTEER EXPERIENCE New York Fashion Week, Malan Breton Show New York, NY | 2015 Volunteer/Dresser Dressed models Backstage assistance, which included keeping track of assigned model’s garments, personal items, as well as assistance in post production organization/cleanup. LIM College, EPOCHOLUTION Fashion Show New York, NY | 2015 Marketing Team Worked to recruit various fashion bloggers in regards to attending/blogging about the show. Laura Parker 346 W 56 th Street, Apartment 3B | NY, NY │10019 828.331.0031|[email protected]

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Page 1: Laura Parker Resume - LIM College MPS Student

                         

 PROFESSIONAL  SUMMARY  Analytical,  organized,  creative  and  committed  Fashion  Marketing  student  with  exceptional  interpersonal,  problem  solving,  organizational,  and  writing  skills,  in  addition  to  leadership  and  sales  experience.  Currently  seeking  an  internship  or  entry-­‐level  position  in  the  fashion  industry.  Areas  of  interest  are  customer  relationship  management,  target  marketing,  email  marketing,  loyalty  marketing,  social  media,  advertising  and  brand  management  for  companies  with  a  compassionate  component.      EDUCATION    

LIM  College                                                        New  York,  NY  │  December  2015  Master  of  Professional  Studies  in  Fashion  Marketing                  

Western  Carolina  University                                                                                                            Cullowhee,  NC  │December  2014  Bachelor  of  Science  in  Psychology    • Minors  in  Business  Administration  and  Human  Nutrition    JOB  EXPERIENCE    

Conscious  Step                                                              New  York,  NY  |  June  1,  2015  –  Present  Marketing  Intern  •          Social  Media  –  editing  and  revising  posts  for  Twitter,  Facebook,  Instagram  and  LinkedIn  as  well  as  scheduling  content.    • Pinterest  –  developing  and  integrating  marketing  strategy,  analytics,  and  maintaining  content.    • Public  Relations  –  editing,  revising  emails  and  contacting  influencers;  also,  developing  an  eight  point  PR  plan.    • Researching  and  contacting  retailers  and  media  outlets.  • Assisting  in  creation  of  media  style  guide,  content  strategy,  and  social  media  content.  • Completing  competitive  analyses.      Arbonne  International,  LLC                                                                                                    New  York,  NY│2015    Independent  Consultant  • Maintained  social  media  via  scheduling  on  platforms  such  as  Facebook  and  Twitter,  leading  to  stronger  brand  awareness.  • Independently  acted  as  consultant  to  sell  cosmetic,  bath  and  body,  and  nutrition  products  for  men,  women  and  babies.    Humanité  Boutique                                                                    Bryson  City/Sylva,  NC│2013  -­‐  2014  Sales  Associate    • Organized  and  updated  inventory  on  QuickBooks.  • Assisted  with  social  media  marketing/marketing  ploys.  • Engaged  in  customer  service,  which  included  assisting  with  shipments,  holding  merchandising,  phone  calls,  returns  and  exchanges.  • Collaborated  with  store  manager  for  special  events,  which  consisted  of  running  errands,  decorating,  and  working  the  floor  or  booth.  • Modeled  for  billboard  advertisements  and  social  media  platforms  such  as  Facebook,  Twitter  and  Instagram.  • Served  customers  as  stylist.  • Trained  new  employees.    • Managed  floor  independently.    The  Campbell  Times                                                              Buies  Creek,  NC  |  2012  Writer  • Wrote  pieces  regarding  nutrition  and  healthy  eating  options  on  campus.  • Assisted  with  graphic  design  for  advertisements  and  sponsors.  • Sold  and  pitched  ad  placements  to  local  businesses  and  sponsors.    • Picked  up  the  newspaper  from  the  press  and  delivered  it  throughout  campus.    VOLUNTEER  EXPERIENCE  New  York  Fashion  Week,  Malan  Breton  Show                                                                                                                                                                                                                                                                    New  York,  NY  |  2015  Volunteer/Dresser  • Dressed  models  • Backstage   assistance,   which   included   keeping   track   of   assigned   model’s   garments,   personal   items,   as   well   as   assistance   in   post-­‐

production  organization/cleanup.    LIM  College,  EPOCHOLUTION  Fashion  Show                                                                                            New  York,  NY  |  2015  Marketing  Team    • Worked  to  recruit  various  fashion  bloggers  in  regards  to  attending/blogging  about  the  show.  

Laura  Parker   346  W  56th  Street,  Apartment  3B  |  NY,  NY  │10019  828.331.0031|[email protected]  

 

Page 2: Laura Parker Resume - LIM College MPS Student

• Distributed  press  releases  and  media  alerts  to  fashion  bloggers.            

   ADDITIONAL  INFORMATION  

 

• Proficient  in  Microsoft  Word  and  PowerPoint.  • Experience  working  with  QuickBooks  and  Lightspeed  POS.    • Strong  creative  writing  skills,  which  have  been  rewarded  over  lifetime.    • Strong  social  media  skills  with  platforms  such  as  Facebook,  Twitter,  Instagram,  Pinterest,  Snapchat,  Tumblr.  Polyvore,Wanelo,  Youtube  

and  LinkedIn.  • Two  and  a  half  years  of  outreach  and  leadership  experience  with  mega-­‐church  college  ministry.  • Previous  work  experiences  which  outside  the  fashion/cosmetic  industry  requiring  leadership  and  management  skills,  not  listed.      

   

346  W  56th  Street,  Apartment  3B  |  NY,  NY  │10019  828.331.0031|[email protected]