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Page 1: Lavish Case Studies[2]
Page 2: Lavish Case Studies[2]

WHO WE ARELavish was established in 2007 to consistently produce high quality, design-driven communication materials, that enhances brand equity, fulfill business objectives and ultimately add value to our clients’ bottom line.

It sounds so simple, doesn’t it?

In reality it’s far from simple, but thanks to the myriad of talents that we have assembled within our company, we like to think that as principles go, it’s one that we’ve consistently lived up to.

WHAT WE DOWe are a full-service design and communications agency.

1. Target the consumer

2. Identify the channel

3. Get brand know-how

4. Decide the promotional route

5. Create the idea

6. Get the message right

7. Deliver engaging design

8. Create the artwork

9. Print and programme

10. Handle and deliver

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OUR CLIENTS

Page 4: Lavish Case Studies[2]

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‘THE ONLY WAY IS ESSEX’ DM CAMPAIGN

CLIENT: ITV 2

THE BRIEf:To supply a fun DM campaign to promote ITV2’s hit show ‘The Only Way Is Essex.

THE SOLUTION:We produced 2,000 ‘The Only Way Is Essex’ branded shopping bags, each containing chocolate stilettoes and a branded t-shirt. The inside of the package portrayed information about the show’s distribution figures.

Page 5: Lavish Case Studies[2]

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‘THE ONLY WAY IS ESSEX’ VIP SPONSORSHIP CAMPAIGN

CLIENT: ITV 2

THE BRIEf:Engage the audience and advertise the success of The Only Way Is Essex, all the partnership opportunities available

THE SOLUTION:In keeping with the entertaining TOWIE style, we created a glamorous online nightclub. Personalised printed gold invitations to the ‘party of the year’ were sent out in order to get on the guest list to enter the site. The VIP part of the online nightclub held sponsorship information and an exclusive competition.

The click-through results were excellent; showing a 91% take up. This was over 10 times the clients expected prediction.

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iLLUsTRATiONANiMATiONVOiCE OVERPROgRAMMiNg

PRESENTATION MOVIE

CLIENT: EUROPEAN PARLIAMENT

THE BRIEf:To turn a 600 page technical PowerPoint document explaining the various methods of Global Intermodal Transport into something interesting, attractive and easy to understand.

THE SOLUTION:We created a simple, light-hearted 20 minute movie presentation to showcase the complex methods of environmental international shipping. The presentation was different to the norm so was very well received in what is otherwise perceived as a complicated and boring industry.

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ANiMATiONVOiCE OVERPROgRAMMiNgHOsTiNg

ANIMATED SHOWCASE

CLIENT: BRITISH MARITIME TECHNOLOGY

THE BRIEf:Create an interesting visual element to accompany the CEO’s world tour presentation showcasing BMT’s 50th anniversary.

THE SOLUTION:Using it’s archive of images and video footage, we developed an slick, interactive timeline showing BMT’s milestone engineering achievements throughout it’s 50 year history.

We produced a movie version for world tour and also an interactive online version that can be accessed remotely in the future.

Page 8: Lavish Case Studies[2]

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iLLUsTRATiONANiMATiONVOiCE OVERPROgRAMMiNg

ANIMATED SHOWCASE

CLIENT: SUPPORT

THE BRIEf:Create an dynamic presentation to help unify Port security regulations throughout the world.

THE SOLUTION:We created an modern, clean interactive Flash presentation containing movies, icons and animations to engage an audience and simplify what could otherwise be an incredibly complicated subject.

4Life after SUPPORT

4Life after SUPPORT

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INTERNAL TRAINING AND ONLINE INDUCTION SESSIONS

CLIENT: BRITISH MARITIME TECHNOLOGY

THE BRIEf:To create a series of 5 interactive movies for the purpose of introducing new employees to the company’s internal architecture and branding.

THE SOLUTION:A clean, smart, Flash based interactive presentation containing the following features:

• Users were guided through each session by a live-action presenter • Sessions were completed once a month for 5 months • Sessions located on company’s intranet system • Timed animations in concurrence with presenter • Quizzes, mix and match activities comprised some of the interactivity • Supplementary reading and research links clickable throughout • Opportunity to give feedback at the end of each session

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BREAK INTO MUSIC - ONLINE BRAND CAMPAIGN

CLIENT: MONSTER.CO.UK

THE BRIEf:Promote monster.co.uk as a viable avenue to start a career into the notoriously difficult music industry.

THE SOLUTION:Lavish created breakintomusic.co.uk – a huge interactive online talent competition to find the next singing sensation and open up new job opportunities within the music industry. We built a bright and exciting, fully interactive site that fulfils all the technical requirements needed of it.

There was a massive response rates to the email communication and targeted banner advertising with over 5,000 responses in the first week and 500 videos uploaded within 24 hours of launch.

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SOCIAL NETWORKING CAMPAIGN

CLIENT: MONSTER.CO.UK

THE BRIEf:To create a simple Christmas microsite to generate traffic over the naturally quiet month of December. Keeping monster.co.uk front of mind for the new recruitment drive in early 2011.

THE SOLUTION:A bright, fun, positive and original microsite encouraging users to work on a large job together and to wish each other a happy Christmas online. Create and submit an original snowflake and help to create a giant snowman. All designed and built in only 3 weeks.

THE RESULT:The subtle data-capture worked well, with 31,846 unique email addresses submitted in just 3 weeks. The user’s experience was a pleasurable one, as reflected by the overwhelmingly positive messages shared on the site and their respective social networks. They enjoyed a short, fun experience and will associate monster.co.uk as a modern, friendly brand and was kept front

Page 12: Lavish Case Studies[2]

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INTERACTIVE BRAND PRESENTATION

CLIENT: TURNER MEDIA INNOVATION

THE BRIEf:To unify and improve their existing sales and brand presentations which were being created in many ways from PowerPoint and Word documents.

THE SOLUTION:We created a single interactive sales presentation tool with an embedded bespoke CMS system. The presentation came with animations and transitions helping to make a dynamic, exciting presentation that perfectly suited their children’s television content.

Vivamus hendrerit arcu sed erat molestie vehicula.Sed auctor neque eu tellus rhoncus ut eleifend nibh porttitor. Ut in nulla enim. Phasellus molestie magna non est bibendum non venenatis nisl tempor. Suspendisse dictum feugiat nisl ut dapibus. Mauris iaculis porttitor posuere. ut blandit odio. Proin quis tortor orci. Etiam at risus et justo dignissim congue. Donec congue lacinia dui, a porttitor lectus condimentum laoreet. Nunc eu ullamcorper orci. Quisque eget odio ac lectus vestibulum faucibus eget in metus. In pellentesque.

That’s not all!

Vivamus hendrerit arcu sed erat molestie vehicula.Sed auctor neque eu tellus rhoncus ut eleifend nibh porttitor. Ut in nulla enim. Phasellus molestie magna non est bibendum non venenatis nisl tempor. Suspendisse dictum feugiat nisl ut dapibus. Mauris iaculis porttitor posuere. ut blandit odio. Proin quis tortor orci. Etiam at risus et justo dignissim congue. Donec congue lacinia dui, a porttitor lectus condimentum laoreet. Nunc eu ullamcorper orci. Quisque eget odio ac lectus vestibulum faucibus eget in metus. In pellentesque.

That’s not all!

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fACEBOOK SPRINGBOARD APP

CLIENT: EDEN PROJECT

THE BRIEf:To create an online app that pushes young Facebook users to Eden Project’s new recruitment website, ‘Green Talent’. The website advertises environmentally friendly jobs ideas and solutions to student job searchers.

THE SOLUTION:We created a fast, fun, interactive aptitude test that Facebook users took to decide which green job could be suitable for them. Once their dream job was discovered they could upload their profile pics and share amongst their friends creating a self-perpetuationg viral.

This was also used as an easy springboard to the new Green Talent website.

Page 14: Lavish Case Studies[2]

A CI LEGNÉZETTEBB MŰSORAI48 ÓRÁN BELÜLÚJ ÉVAD – 2010 NOVEMBEREgy gyilkosságot követően az ügy megoldásának esélye a felére csökken, ha a rendőrség nem bukkan nyomra a bőnténytől számított 48 órán belül. Minden eltelt óra több időt biztosít a gyanúsítottaknak a menekülésre, a tanúknak pedig a látottak elfelejtésére. Valamennyi életszerő és pörgős epizód valódi nyomozások kulisszái mögé nyújt bepillantást.

FOLYAMATOSAN NAGY NÉZETTSÉGŰ SOROZATBEcSATTANT: MiÉRT GYiLkOLNAk A NŰkÚJ ÉVAD – 2010 OkTÓBERMi visz rá látszólag hétköznapi nőket arra, hogy öljenek? Valamennyi epizódban a barátok, családtagok, nyomozók és maguk az elkövetők segítségével felelevenítjük az eseményeket, amelyek gyilkosságra késztették ezeket a nőket.

NÉZETTSÉGE JELENLEG 140%-kAL HALADJA MEG A MŰSORSÁV ÁTLAGÁT

STEVEN SEAGAL: A TöRVÉNY VÉGREHAJTÓÚJ SOROZAT – 2010 SZEPTEMBERSteven Seagal nem csupán egyszerő filmbeli akcióhős Seagal közel 20 éve dolgozik teljes jogú seriffhelyettesként a louisianai Jefferson Parishben. Sorozatunk elkíséri őt, miközben valós bőntényeket old meg a való világban.

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AETN Hungarian Sales Sheets.indd 3

22/09/2010 13:30

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CLIENT: AETN

THE BRIEf:To create a new graphical design style for all AETN sales collateral with thought on unifying the look across their three top brands, History Channel, Crime & Investigation and AETN. Due to AETN’s multi linguistic reach, no words were to be used.

THE SOLUTION:Using interesting shapes and the colours from their individual logos we created a subtle, abstract design portraying the feeling of moving media images but within a still printed medium. This brought the three brands together nicely under an purely image based umbrella.

• AwArd winning ChAnnels

• loCAlised progrAmming

• websites

Kontakt: dominik tokarzewski

phone: +48 (22) 547 02 46

email: [email protected]

www.historytv.pl www.crimeinvestigation.pl

Page 15: Lavish Case Studies[2]

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CHILEAN MINERS COVERAGE

CLIENT: BBC WORLD NEWS AND BBC.COM

THE BRIEf:To communicate to media planners the BBC’s excellent coverage of one of the most important news stories to hit the headlines this year. The brief was to emphasise the BBC’s outstanding news reporting, on the spot coverage, constant interviews with Matt Frei’s confident reporting and trusted interpreting. We communicated the message that the BBC blew all the global news channels away from Sky to CNN. BBC WN had, as always, the best international coverage.

THE SOLUTION:We conceived a tight and bright design with a quick programming turnaround and purchased a unique URL. Because we know and the BBC brand we ensured we hit your tight schedule.

Page 16: Lavish Case Studies[2]

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PrintingaSSeMBLyMBLyMBLDiStriBUtiOn

WEBSITE LAUNCH

CLIENT: BBC.COM

THE BRIEf:To publicise the launch of the new travel section for BBC.com and underline the fact that BBC.com has an affluent audience and to market the benefit of that.

THE SOLUTION:We created a gift of a very plush travel journal; high class, beautiful, colourful suede diary style book from Italy. Wrapped in a cover with an additional branded BBC.com leaflet to sell up the benefits of the new travel section which was sent to the top 200 media planners around Europe and CEEMA.

Page 17: Lavish Case Studies[2]

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PrintingaSSeMBLyMBLyMBLDiStriBUtiOn

EMS RESULTS DM CAMPAIGN

CLIENT: BBC WORLD NEWS

THE BRIEf:To promote the fact that BBC World News beat CNN in the breakfast timeslot.

THE SOLUTION:Good Newsli for all of us!

We created 500 cereal boxes filled with muesli with the rating facts and distribution figures incorporated into a fun cereal box design. The boxes were distributed to media planners globally.

Page 18: Lavish Case Studies[2]

CONCEPTDEsigNCOPYWRiTiNgARTWORKANiMATiON

Throughout history, remarkable men and women have used the extraordinary power of their minds to shape the world we live in. In Ideas that Changed the World, BBC World News talks to leading scientists, architects, economists and historians

about the inventions that have inspired them and changed our lives forever.

Saturdays 10.30 & 23.30 HKT; Sundays 17.30 HKT and Mondays 06.30 HKT.

Sponsored by

www.ideasthatchangedtheworld.com

ideas that changed the world

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Visit bbc.com/ideasthatchangedtheworld or join our Facebook group for the latest programme dates and times.

Visit us on

ideas that changed the world

Throughout history, remarkable men and women have used the extraordinary power of their minds to shape the world we live in. In Ideas that Changed the World, BBC Knowledge talks to leading scientists, architects, economists and historians about the inventions that have inspired them and changed our lives forever.visit www.ideasthatchangedtheworld.comBBC Knowledge is available in Indonesia, Hong Kong, Malaysia, Singapore and South Korea. For more information, please contact your operator for more details.

Ideas That Changed the WorldSaturdays at 6:40pm (JKT), 7:40pm (SIN/HK/MAL) and 8:40pm (KOR). Premieres 15th January.

www.bbcknowledge.com

0583 BBC ITCTW KnowledgeMag_V2 1 11/11/10 10:21:30

BRANDING IDENTITY

CLIENT: BBC WORLD NEWS

THE BRIEf:New programme for BBC WN in Asia; “Ideas that changed the world” an open brief to create the kernel of the creative strategy.

THE SOLUTION:We developed the blackboard creative treatment and design work applying it to various media from animated banners to printed adverts. This was delivered very cost-effectively and is a perfect illustration of how we can deliver a precise solution and great ideas at speed.

Page 19: Lavish Case Studies[2]

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PEPPA PIG NINTENDO GAME CAMPAIGN

CLIENT: P2 GAMES

THE BRIEf:To promote the new Peppa Pig ‘Fun & Games’ Nintendo DS and Wii game across different platforms.

THE SOLUTION:We produced a range of sales collateral including an interactive website with monthly competitions, offers, online games, downloads and videos, 20 second TV spot and printed advert campaign.

A D V E R T I S E M E N T

All Peppa fans will LOVE ‘George’s Rocket’, ‘Dressing-Up’, ‘Bursting Balloons’ and much more in this BRAND NEW game that is sure to delight as much as Number 1 hit - Peppa Pig The Game!

© 2010 P2 Games Ltd/Asylum Entertainment UK Ltd. All rights reserved. Peppa Pig © Astley Baker Davies/E1 Entertainment UK Ltd 2003, under exclusive licence to P2 Games Ltd.

All rights reserved. Trademarks are property of their respective owners. Nintendo DS is a trademark of Nintendo.

It’s out of this world! Buy it NOW on

Nintendo D

S™

Lite

A D V E R T I S E M E N T

All Peppa fans will LOVE ‘Feeding

The Ducks’, ‘Dressing-Up’, ‘Bursting Balloons’

and much more in this BRAND NEW game

that is sure to delight as much as

Number 1 hit - Peppa Pig The Game!

© 2010 P2 Games Ltd/Asylum Entertainment UK Ltd. All rights reserved. Peppa Pig © Astley Baker Davies/E1 Entertainment UK Ltd 2003, under exclusive licence to P2 Games Ltd.

All rights reserved. Trademarks are property of their respective owners. Nintendo DS is a trademark of Nintendo.

Quacking good fun this Easter!

Buy it NOW on

Nintendo D

S™ Lite

Page 20: Lavish Case Studies[2]

THANK YOULAVISH PRODUCTIONS LTD. 1 SHERWOOD STREET, LONDON W1f 7BL, UK

020 7292 1204LAVISHCREATIVE.COM