law firm sites presentation
TRANSCRIPT
![Page 1: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/1.jpg)
BE THERE OR BE SQUAREJuly 8th, 2015Search Optimization Redefined:First Page Means BIG Business.
August 13th, 2015
Social Media: The Steps to Success
Full schedule at www.insivia.com/seminar
![Page 2: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/2.jpg)
Andy Halko@andyhalko
Insivia@insivia
LAW FIRM WEBSITESWHAT WORKS &WHAT DOESN’T
![Page 3: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/3.jpg)
THINK SMART.ACT BOLD.
CREATESTRATEGIES
AUDITS
CONSUMER RESEARCH
PERSONA DEVELOPMENT
POSITIONING
CHANNEL PLANNING
STRATEGIC PLANS
SALES PROCESS MAPPING
MESSAGE DEVELOPMENT
REACHPROSPECTS
SEARCH OPTIMIZATION
PPC / ADVERTISING
CONTENT MARKETING
SOCIAL MEDIA
E-MAIL MARKETING
MARKETING AUTOMATION
DIRECT MAIL
PUBLIC RELATIONS
CONVERTLEADS
WEB DESIGN
MOBILE APPS
INTERACTIVE EXPERIENCES
WEB APPS / TOOLS
VIDEO
MOTION GRAPHICS
MICROSITES
A/B TESTING
CLOSESALES
E-COMMERCE
PRODUCT CONFIGURATORS
ONLINE ESTIMATORS
PRESENTATIONS
SALES COLLATERAL
AUGMENTED REALITY
ONLINE PROPOSALS
CRM
![Page 4: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/4.jpg)
VALIDATION
THOUGHT LEADERSHIP
LEAD GENERATION
PRIMARY GOALSFOR LAW FIRM WEBSITES
![Page 5: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/5.jpg)
INSIVIA REVENUE MAPPING
![Page 6: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/6.jpg)
OUR GOAL IS
REVENUE
![Page 7: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/7.jpg)
TARGETING
DRIVESSUCCESS
![Page 8: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/8.jpg)
THE SINGLE BIGGESTPROBLEM IN
COMMUNICATIONIS THE ILLUSION
THAT IT HAS
TAKEN PLACEGEORGE BERNARD SHAW
![Page 9: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/9.jpg)
BE STRATEGIC
![Page 10: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/10.jpg)
OBJECTIVE 1: VALIDATION
ARE YOU WHAT YOUSAY YOU ARE?
![Page 11: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/11.jpg)
VISITORS FORM AN OPINIONIN LESS THAN 3 SECONDS.
![Page 12: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/12.jpg)
![Page 13: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/13.jpg)
FIND YOURBLUE OCEAN
![Page 14: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/14.jpg)
OBJECTIVE 2: THOUGHT LEADERSHIP
CREATE VALUETO WIN
![Page 15: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/15.jpg)
VALUE IS KINGHelp me solve a problem
Teach me something new
Tell me a story
Show me something I’ve never seen before
Make me laugh, or cry, or cheer
![Page 16: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/16.jpg)
CONTENTVALUABLE UNIQUE
RELEVANT
SEARCHINBOUND LINKSSOCIAL SHARES
PHRASE FOCUSED
SOCIALPOSTS
SHARESVIRAL
E-MAILCONTENT
SEGMENTS
AUTOMATIONCONTENT
SEGMENTSPROFILES
PPCLANDING
PAGES
SALESFOLLOW UPS
TRADITIONALTRADE SHOWDIRECT MAILWORKSHOPS
![Page 17: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/17.jpg)
![Page 18: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/18.jpg)
Know What Matters
![Page 19: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/19.jpg)
RETENTION, REFERRALS +
CLIENT GROWTH
TEACH SOMETHING NEW
THANK FOR BUSINESS
EXPLAIN NEW SERVICES
ASK FOR REFERRALS
CONNECT WITH OTHERS
SPARK A CONVERSATION
ESTABLISH EXPERTISE
![Page 20: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/20.jpg)
OBJECTIVE 3: LEAD GENERATION
YES, IT IS POSSIBLE
![Page 21: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/21.jpg)
INSIVIA REVENUE MAPPING
![Page 22: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/22.jpg)
AWARENESS + TRAFFIC
![Page 23: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/23.jpg)
ENGAGE + CONVERT
www.insivia.com/budget-calculator/
![Page 24: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/24.jpg)
NURTURE
Check out our Case Study on Mid Market EMAIL 12 Days later
EMAIL 210 Days later
EMAIL 330 Days later
Join our Webinar on 2014 Tax Insights
Schedule A Mid-Market Tax Specialist
![Page 25: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/25.jpg)
CLOSE
![Page 26: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/26.jpg)
TRENDS
WHAT SHOULD YOUBE DOING NOW?
![Page 27: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/27.jpg)
INTERACTIVE DIRECTORIES
www.westonhurd.com
![Page 28: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/28.jpg)
CROSS CONNECTED CONTENT
www.calfee.com
![Page 29: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/29.jpg)
PRIMARY SITE
MANUFACTURING
CAREERS
PATENTS
MICROSITESFocused sites forMore impact.
PRODUCTSERVICEVERTICALAUDIENCE
![Page 30: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/30.jpg)
RESPONSIVE + VISUAL
www.mdllp.net
![Page 31: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/31.jpg)
MEASUREMENT
GOALS WITHOUT ACOUNTABILITYARE NOT GOALS
![Page 32: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/32.jpg)
GOOGLE ANALYTICSTONS AND TONS OF DATA
![Page 33: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/33.jpg)
WHAT MATTERS
TOTAL VISITS
BOUNCE RATE
SOURCES
GOAL CONVERSION
SHARES
![Page 34: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/34.jpg)
INTERPRETDO NOT RELY ON SINGLE POINTS OF DATA.
ANALYZE LONG-TERM COMBINE DISCOVERIESALWAYS BE TESTING
![Page 35: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/35.jpg)
TAKEAWAYSGET STRATEGIC
VISUALS & MESSAGE ARE HUGE
LAW FIRMS CAN GET LEADS
MEASURE & INTERPRET
![Page 36: Law firm sites presentation](https://reader034.vdocument.in/reader034/viewer/2022042716/55c3eb15bb61eb58458b485b/html5/thumbnails/36.jpg)
Where can I go from here?
• Website Audit
• Strategic Consulting
• Custom Workshop
• Classes
GOT QUESTIONS?
Check out information on Future seminars or access slides from past ones at insivia.com/seminar