lazarus.us help us find lost species
DESCRIPTION
Lazarus.us is a Crowdbased startup that aims to find the Moa Bird of New Zealand and other lost Species. We aim to launch a systematic serious and scientific search for the Moa then use that process and repeat it for the other species identified as possible Lazarus Species.TRANSCRIPT
CONFIDENTIAL
Project LazarusRapid Big Data ResultsTaking ‘In Search of the Moa’ To a platform to find extinct species Globally
Confidential
Case Studies and
examples Blog and Web Site
Marketing Kevin Leversee@kevinleverse
eJuly 2013
Lazarus Species Exist13 examples
CoelacanthCoelacanth are an ancient order of
fish believed to have gone extinct at the end of the Cretaceous period some 65-plus million years ago.
Bermuda petrelone of the most
inspiring stories in the history of
Lazarus Species. Believed extinct for 330 years, the birds had not been seen since the 1620s.
Chacoan peccarya beast that resembles a pig and
cannot be domesticated. The Chacoan peccary first described
in 1930 based only on fossil records, and was believed to be
extinct.
Lord Howe Island stick insectIs the rarest insect in the world.
Believed extinct since 1930 rediscovered in 2001
The Monito del Monte believed to have been
extinct for 11 million years
La Palma giant lizard was believed to have been extinct 500 years
The Takahe is a flightless bird New Zealand thought extinct since1898
This strange-looking creature is so rare that only 37 specimens have ever been caught
New Caledonian crested geckolong feared extinct, this unusual gecko was rediscovered in 1994
New Holland mouse found in Ku-ring-gai Chase National Park north of Sydney
1967
Three Feet Long the Giant Palouse earthworm
declared extinct until three specimens were unearthed, the most recent in 2005
Large-billed reed-warbler long believed extinct. In Thailand 2006, a wild population was discovered
Laotian rock rat belong to an ancient fossil family that was thought to have gone extinct 11 million years ago!
Science is hoping to find more Lazarus Species
The Moa Bird is one of the many Lazarus species Science is hoping to find.
Lazarus.us
Our Mission To find the Moa and systematically search for other Lazarus Species
Lazarus.us Strategy:
Use The Wisdom of Crowds to Find Lost Species Starting with the Moa of New Zealand
1)Social Media Ecosystem : Create Dialogue, Spur Debate, Generate interest
2)Crowdsource In Search of the Moa Expedition
3)Use our efforts to build Lazarus.us a platform to find lost species
Help Lazarus.us connect to influencers
Help us connect
To the people
that startTRENDS?
What are we trying to find?
The intersection of:Individual
Influencers
Market
Competitors
Sweet Spot
Use the power of the CROWD
BigData gives us Rapid Success
Who You Say you
are
What You Do
What Market
Believes
What the Market Says
Synergy
Lazarus.us Values
Do our values match our behavior? Do our vendors and partners match
our values?
Is there a disconnect in who we say we are, what we do, who we partner with, and what the market says about us?
Social Media Ecosystem:Domain, and Wordpress + Theme and DesignLinking Facebook/ Linkedin/ Twitter/ YouTube
Content Map for 3 months (3 blogs weekly at 500 words 3 hyperlinks) + 24 relevant industry tweets daily
+OliveBook CampaignLink all this to Non Profit Registered in Search of the Moa Paypal – so online donations can help fund our expedition
Follow @lazarus_us
Manila, Sydney, Jakarta
Kevin [email protected]@kevinleversee
Contact
Confidential
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