Case study – Rebranding – Panchavati Gaurav

Well-known brand in the ‘Vegetarian Thali Restaurant’ category, Panchavati Gaurav, is majestically present Pan India. This brand marked its place in the industry over the past few decades.

When we were approached to manage their brand, along with their social media platforms, we were thrilled because not only was this a unique brand to deal with, but also an extremely challenging one.

Introduction LCmediaHouse

Logo LCmediaHouse

The first thing we did once we took charge of the brand, was to create a brand new English logo for Panchavati Gaurav.

This was extremely important because not only was the existing logo in a language not known to many, but the logo was unwittingly putting a bar on its target audience. The English logo was created to bring uniformity in the brand for when it spread pan India.

Once this new logo was unveiled, we were good to go..

Initial Logo Created By Them: English Logo Created By Us:

We created a new design for their meal box. Though the box was already designed from their end, the need for rebranding took over. Hence we took the liberty to design the same with intricate traditional designs and enough capacity to accommodate a scrumptious meal.

Meal box LCmediaHouse

Menu LCmediaHouse

Flyers Created LCmediaHouse

Uniforms Designed By Us for the Staff LCmediaHouse

Monsoon Tent Card LCmediaHouse

Customer Feedback Form LCmediaHouse

We created a larger than life campaign for Panchavati Gaurav, named Aamotsav, which took both its numerous outlets and social media platforms by storm.

This campaign, which ran for a period of three months was extensively promoted over Social media platforms by us. This campaign concentrated on creating traditional mango delicacies along with ‘out of the box’ recipes, to pull in foodies during the mango season. At the same time, we used this opportunity to share various facts and stories about mangoes, a highlight of the season.

We created for the brand, all the creatives for both online and offline purpose. We created various danglers, posters and newspaper advertisements for the same.

Aamotsav – Design and Promotion LCmediaHouse

We helped design the outlets of Panchavati Gaurav for this campaign and personally took charge of some of the eye-catching decorations at the outlets. The Mango display box below, was decorated by us, and was placed each, at every outlet.

Contd.. Aamotsav – Design and Promotion LCmediaHouse

Some of the creative created for Aamotsav:

Contd.. Aamotsav – Design and Promotion LCmediaHouse

Apart from using social media platforms to promote Aamotsav, we also opted in for newspaper advertisements. Below is a newspaper ad created by us for the same purpose.

Contd.. Aamotsav – Design and Promotion LCmediaHouse

Website LCmediaHouse

We created the website for Panchavati Gaurav by keeping in mind the tradition theme of the brand! We successfully managed to modernize the brand, ultimately introducing it to a new and larger audience.

You can visit the Panchavati Gaurav website here: http://panchavatigaurav.in/

Thank you! For further details regarding this or brand, contact us on –

LCmediaHouse

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