ldh marketing education brochure

7/29/2019 LDH Marketing Education Brochure

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Marketing, communications

and events support for

Education

www.ldhmarketing.co.uk

My experience

ContactIdeas to

solutions

Services

21st century skills

need 21st century

communications

Welcome
http://www.ldhmarketing.co.uk/http://www.ldhmarketing.co.uk/


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Home | Welcome | Your audiences | My experience | How I can help | Practical solutions | Contact


Welcome

Schools are under the spotlight like

never before

Local authorities are reducing their levels of

support, money is tight and the inspection

regime and parental expectations are getting

tougher.

In these circumstances good communications

with a schools many audiences are important.

Communication may not feature in Ofsted

inspection criteria, but:

Parental engagement is an Ofsted

requirement

DFE has set legal requirements about what

schools must publish on their websites

Communication will happen anyway,

through social media or sites like Mumsnet.

Its important to be part of that

engagement

Differentiated communications are

important for effectiveness and to meet

accessibility requirements

With ICT skills paramount for learners,

schools should be leading in their use of

the many new media and publishing

options now available.

The good news is that a lot of communications

media are now cheaper than ever before. Many

are even free.

My unique experience includes marketing and

communications roles in FE, HE, Ofsted, QCDA

and Teacher Support Network.

The communications role does not need to be

difficult or expensive. If you need help, please

contact me and I will show you how.

Kind regards

Leigh HortonBA(Hons) DEMM DipM ACIM DipDM MIDM

T he good news is that a lotof communications mediaare now cheaper than ever before.

Many are even free


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Your students have different

learning styles and you know how

important it is to differentiate

learning materials both for learning

and accessibility.

Similarly its important to consider

your different audiences and create

communications materials and use

communications channels that best

suit individual needs.

Typically your audiences might look

like this:

Internal audiencesGovernors and prospective

governors, staff and prospective

staff, unions.

External audiences

Direct stakeholdersDFE, Ofsted, the Local

Authority/Academy Trust.

ClientsCurrent parents and learners and

prospective parents and learners.

Community

Politicians/activists, social services,

health, police, business and

never underestimate estate agents!

Media

Local press, local blogs/hyperlocal

media, social media, education

blogs and forums and sites like

Mumsnet.

Diverse audiences need

differentiated communications


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My experience

I offer all roundmarketing,communications, events

and business support toschools, colleges, training

providers, HR staff,

childcare providers and

others.

My aim is to offer practical,

cost-effective solutions that

save you money butresponsibly

Wide ranging experience

I have worked in marketing,

communications and event

management roles throughout my

career.

These have included very hands-on

roles with tiny budgets, to very high

profile campaigns in the national

media, and successful turn-round

roles and strategic positions up to

Director level.

Well qualified

As well as postgraduate level

qualifications in marketing I also

have a languages degree, CELTA and

PTLLS teaching qualifications, and

Certificates in Administrative

Management and Business Planning.

Unique education

experience

My education roles cover:

Central Office of Information(COI) working on projects for DFE

and The Welsh Office

South Thames College/

Wandsworth Adult College

UNL/London Metropolitan

University during its merger and

rebranding

Southgate College, while in

special measures St Georges, University of London

Ofsted

QCDA

Teacher Support Network group

of charities.

Whether youre at the ideas stage,

need some strategic help, or have a

specific task or project you just want

to get moving with, contact me to

discuss.

As a freelancer I can offer very cost-

effective solutions and every project

will start with an agreed specification

and quotation so there are no

surprises later.

Contact me now to discuss your

project, ideas or problem.


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I can help you from reviewingyour current communicationsand needs, generating new ideas

through to delivering specificcommunications materials

Communications review or audit

Particularly if you are anticipating an inspection

soon, or have just had one with an unexpected

result, a good starting point is to undertake a

review of how you communicate with each ofyour stakeholder groups and identify potential

areas for improvement.

Alternatively you may have a discrete area that

you would like reviewed, such as your website

content, prospectus or staff communications.

Supporting your communications

and recruitment workMany schools, especially primary schools, do not

have specialist communications and marketing

staff or functions.

That can mean staff struggling without the

support of professional expertise and perhaps not

working as efficiently as possible as non-specialist

staff may not be aware of external resources

available or the most cost-effective approaches.

I can help you by:

Creating the infrastructure for a school

communications/ marketing function

Providing training to non-specialist staff

Providing on-site or remote support

Project management

I am also available on a daily/interim basis to

manage marketing, communications and events

projects.

Other services

For other services I provide, please see

the next page.

How I can help you From ideas to solutions


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Services Delivering practical solutions

Practical solutions

I have a wide range of practical and

creative skills to deliver your project.

See my website for more samples of

work: www.ldhmarketing.co.uk. Evenif you only need a very discrete small

project please do not hesitate to

contact me for a quotation.

Services offered

Communications strategy and

planning

Blogs and project websites E-brochures

Writing, editorial and

proofreading

Presentations

Screenshows

Microsoft Office templates

Graphics and photo-editing

PR and comms support

Event support

Business support

Training and support

E -brochures are easier touse than standard pdfson touchscreens and work like

a small offline website so

you have no concerns aboutsecurity or connection speeds.

Theyre ideal for prospectuses,

handbooks, policy documents,

reports, careers booklets,

teaching materials and can be

converted into presentations
http://www.ldhmarketing.co.uk/http://www.ldhmarketing.co.uk/http://www.ldhmarketing.co.uk/http://www.ldhmarketing.co.uk/


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Contact details

E: [email protected]

(Email is the easiest way

to contact me)

T: 020 8989 1368

Skype: LDHMarketing


Contact me How can I help you? Lets talk

Facebook page LDH

Marketing

Google+ Page

www.gplus.to/LDHMarketing

YouTube LDHMarketing

LinkedIn:

Ldhorton

LDH MarketingCost-effective communications

for

Business Education Charities

Visit my website

LDH Marketing on

social media
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