Social networking for fundraising

What is social media?

• The Art of Listening, Learning, and Sharing

Nelda Sanker - Offline

Public Relations for a nonprofit org

Nelda Sanker Online

• Most visited social networking site

• Over 200 million active users– Fastest demographic: users 35 and older

• Daily– Over 100 million– More than 4 million become fans of pages

– Over 3.5 billion minutes spent

• Protect Marriage– 229,191 members– $2,925 raised– Began in 2007

Causes

• Project Agape - May 2007

• 501(c)(3)s

• $2.5 million for 20,000 charities in 1st year (average $125/charity)

• Network for Good

• 26.2 million total installs

• 262,000 daily active users

Facebook Social Cause Marketing 101

• Join venues where you might already be mentioned

• Community growth first, fundraising second

• Leverage your network of friends

What’s the ROI?

• What is your goal?• Participation &

Engagement• Reputation• Name Recognition• Retention

• Fundraising

We have a Cause Page, now what?

• Beth Kanter – social media guru - when I talk about my cause, I make it very personal (@kanter)

Kanter’s three point strategy• Stories of people who being helped• Stories of people committed to helping• Stories of what you learned about the

process on your blog, twitter, and facebook - as it is unfolding

Kanter’s Three R’s in Network Weaving

Relationship Building

Rewards

Reciprocity

You are LDSP’s technology steward

• People follow YOU, not LDSP

• @neldita vs. @ mentors

• Power shift• People want to know about what you are

interested in, not what your org does. Once they know what you do, then they will follow your org

• Make sure you set privacy!