Leveraging ASME’s Content to Support a Global Community

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• Mike Michaud– Managing Director, Global Alliances– michaudm@asme.org

• Bernard Gindroz, PhD– District H Leader– Gindrozb@asme.org

Presenters

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Outline• Global Strategy

– Overview and the Enterprise Perspective– Connecting Local Content and Community

• Case Studies– ESDA* in Europe– Boiler Users Affinity Group in Latin America

• Group Analysis– What works?– What needs improvement?

• Lessons Learned– Identify how to…– Bringing Best Practices home

*ESDA = Engineering systems, Design Analysis Conferencehttp://www.asmeconferences.org/ESDA2012/index.cfm

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OOOutline

• Global Strategy– Understanding the Global Strategy

– Connecting Global and Local Perspectives• Case Studies

– Exposure and Discussion on new Models– Understanding how / why they work

• Group Analysis– Brainstorming to Identify Ideas

– Identify Opportunities and Obstacles• Lessons Learned

– Take home Ideas, Resources and Solutions– Connections to Create Local Content

Objectives

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ASME’s Global Strategy Statement:

ASME will deliver locally relevant engineering resources to advance public safety and quality of life throughout the world.

Specifically, ASME will provide locally relevant standards, certification, technical information, and networking for business, government, academia and practicing engineers to positively impact the quality of life throughout the world.

ASME’s Global Strategy Framework

Roadmap to outline overall strategy and prioritize:•Markets •Needs•Initiatives•Resources

Partnerships to increase effectiveness reach and impact of initiatives

Empower individual Engineers to help change the World

Expand ASME’s Global Impact

Sustainable presence and business or delivery platforms

Expand & introduce new, locally relevant products & services

Products and Services that meet global and local needs

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Fiscal Year 2012

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Products and Services that

meet global and local needs

Sustainable presence and business or

delivery platforms

Partnerships to increase

effectiveness reach and impact

• Peru-ANIMEIRA• Hong Kong• WFEO & UPADI• Australia

• ASME Offices• ASME Training• High Growth %

• Codes in Spanish• ESDA• ASME & PED• Pipeline Certification

Strategies for Growing Global Communities

• Peru-ANIMEIRA• Hong Kong• WFEO & UPADI• Australia

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Strategies for Growing Global Communities

Products and Services that

meet global and local needs

Sustainable presence and business or

delivery platforms

• Codes in Spanish• ESDA• ASME & PED• Pipeline Certification

Partnerships to increase

effectiveness reach and impact

• ASME Offices• ASME Training• High Growth %

India: Local Training PlatformPipeline Personnel CertificationNew, Local

Content

Europe:Local Training Platform

China:• Training Courses in Chinese• Workshops & Symposia with Local Partners

Expand & introduce new, locally relevant products & services

Latin America:• ASME Codes in

Spanish, • Pipeline Personnel

Certification

Middle East/Africa:Local Training Providers, Workshops and Symposia

HQ led Initiatives

2

24

Training Providers

Section

Local Group

Student Sections

1

3

132

5

13

3

1

1

1

1

1

2

Code Committeeen Español

2

3

1

4

1

5

Member Growth in Latin America

Local Content’s Impact in Latin America

30

1

51

11

1

1

21

and Brazil

activities initiated

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Locally Led Initiatives

Case Studies:•Europe and ESDA

• Around the room for other examples– Italy Section and the PED– Boiler User Group in Latin America– Etc…

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Transferred from Petroleum Division to the European sub-

Region in 2000. Run as an ASME technical conference for Europeans by Europeans since.Now rotated between countries, serving as ASME congress-like

activity in Europe

Different Approaches

Technical Content

Community

Technical Content

Community

Different Approaches

• Support local Working groups (C&S, EDU and Technical Chapters)

• Bring ASME Keynote level to national events when/where appropriate

• Have Attendees pre-present conference papers as practice

• Organize Delegations to ASME meetings

Technical Content

Community

Different Approaches

• Poll Members and Employers

• Create Local Industry Advisory Boards

• Leverage Local Partners

Technical Content

Community

Discussion Topics

What features are common to both approaches?

• Interactive Group Activity • Develop list at each table…

Discussion TopicsWhat features are common to both approaches?• Identifying Common Local & Technical Interests, • Aligning with Local Partners• Committed leadership• Clarity of project/activity, etc.• Getting Funding • Getting other support and approval from ASME

Collaboration

• How can we foster better cooperation and coordination between:– Local members and ASME– Sections and Divisions– Divisions and S&C– Local Activities and Headquarters

&Resources Contacts• Key Staff Support

• Events Management• Speakers Bureau• Section Technical Event Guidelines for PDH Credits• Energy Resource Speakers Kit (English & Spanish)• Best Practices Web Site• Affinity Groups – a vehicle for collaboration• Conference Planning Toolbox• Section Newsletter Template• Technical Division Newsletters• Grant Funding (ECTC, ECF)• Program Funding Options

ORReview

• Global Strategy– Understanding the Global Strategy

– Connecting Global and Local Perspectives• Case Studies

– Exposure and Discussion on new Models– Understanding how / why they work

• Group Analysis– Brainstorming to Identify Ideas

– Identify Opportunities and Obstacles• Lessons Learned

– Take home Ideas, Resources and Solutions– Confidence and Connections to Create Local Content

Objectives&

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Leveraging ASME’s Content to Support a Global Community