lead designer wolfram|alpha llc, wolfram research ;...

Paula PopowskiStrategic Designer

708 Balboa RdChampaign IL, 61820

[email protected]

work experience Lead DesignerWolfram|Alpha LLC, Wolfram Researchchampaign, il; 3/18–present

ѽ Partner with interdisciplinary teams to develop new products and streamline existing user interfaces for a computational engine used by 1.2 million students, teachers, hobbyists, and researchers per day. ѽ Oversee design and participate in full creative life cycle of web projects, from research to content strategy, ideation, user experience, design, developer collaboration, and quality assurance.

Strategic Design SpecialistCreative Services, University of Illinois at Urbana-Champaignchampaign, il; 10/16–3/18

ѽ Developed innovative and strategic marketing, communications, and branding solutions for a broad range of university audiences ѽ Took +80 projects per year from concept development to final execution, presenting ideas and status to stakeholders throughout the process ѽ Provided leadership, direction, and implementation regarding ui design, usability, ux research, and ada compliance ѽ Provided leadership, direction, and implementation regarding brand discovery and strategic planning ѽ Initiated proposal for digital strategy that includes campus-wide pattern library and visual standards for websites and apps ѽ Helped guide the University wordmark system guidelines and provide visual design, branding, and product expertise to campus communicators

InstructorSchool of Art + Design, University of Illinois at Urbana-Champaignchampaign, il; 08/15–05/17

ѽ Developed curriculum and taught Introduction to Graphic Design, a service-learning graphic design course that focused on applying design thinking and graphic design theory to real-world design issues

Art Director (U of I Classification: Media Communications Specialist), National Center for Supercomputing Applicationschampaign, il; 08/10–10/16

ѽ Oversaw design for the NCSA through all print and digital channels ѽ Worked with Directors and project leads to realize strategic planning efforts in conjunction with the head of Public Affairs ѽ Defined project scopes, budgets, and timelines; drafted proposals; and delivered client presentations ѽ Introduced and implement ux work-flows for digital media, including card sorts, focus groups, personas, user journeys, rapid prototyping, and monthly usability tests that informed improvements to design and architecture of websites and apps ѽ Made recommendations on best practices for web and mobile technology, social media channels, design trends, and workflows ѽ Screened, hired, mentored, and supervise talent and interns ѽ Lead creative teams in self-initiated projects, including a national award-winning responsive website, a museum exhibit retrospective of the NCSA, the first University of Illinois mobile app, and the first publication in higher education to use seamless augmented reality technology



[email protected]

work experience (continued)

education

volunteer work

Creative Director Conservatorio S.A. (consultant)panama, panama; 05/09–12/09

ѽ Collaborated with company owners, board of directors, and stakeholders in brand discovery exercises, identified synergies between sub-brands, refined business plan, and established a unified marketing strategy for all companies and projects affiliated with the Conservatorio brand ѽ Created, developed, and managed bilingual national campaigns and marketing materials for national and international markets

OwnerPaulaDesignchampaign, il; 12/03–present

ѽ Designed recruiting and development materials for higher education, including viewbooks, newsletters, direct mail, and web (U of I clients include LAS, School of Music, ECE, and the Business School) ѽ Designed digital and print materials for small businesses and nonprofits

Assistant Director, Elins Eagles-Smith Gallerysan francisco, ca; 06/03–04/04

ѽ Coordinated marketing and pr for exhibitions featured in national and international publications ѽ Designed identity package and environmental signage for gallery ѽ Maintained website content ѽ Created inventory system, database, and work flows for gallery ѽ Executed sales and was first point of contact for clients ѽ Wrote grant proposals ѽ Screened artist portfolios and artist statements

Nielsen Norman GroupUX Certification

Parkland CollegeGraphic Design AAS Programchampaign, il

gpa: 4.0

Rutgers UniversityBA with Highest Honors in Art Historynew brunswick, nj

gpa: 3.97

Art Director, Pens to Lens Screen-Writing Competition movie posters Coordinating Committee Member, U of I WebmastersPortfolio Reviewer, AIGA, Parkland College, University of IllinoisGuest Lecturer, Parkland College gds293 Portfolio SeminarChampaign-Urbana UX Book Club, C-U Content CU, UX Lunch Club

areas of expertise

languages

branding and identitystrategy and ideationweb design and developmentart direction and training

hci principles and user researchprototypinguser and stakeholder researchinformation architecture

bilingual in Spanish and Englishintermediate fluency in Italian and Portuguese



[email protected]

ncsa

wolfram|alpha marketing

wolfram|alpha japanese

various colleges and units university of illinois at urbana-champaign



[email protected]

ncsa 30 years anniversary campaign

branding, organization, and programming

responsive microsite

spurlock museum retrospective exhibit

email templates

commemorative collateral



[email protected]

illustration

publications

logos

Paula PopowskiGraphic Designer

3202 Chatham Drive, Apt AUrbana IL, 6802510.499.6866www.paulapopowski.com [email protected]

br a nding & pack aging

INGREDIENTS: SHH! IT’S BROCCOLI, BROCCOLI, & MO’ BROCCOLI

Paula PopowskiGraphic Designer

3202 Chatham Drive, Apt AUrbana IL, 6802510.499.6866www.paulapopowski.com [email protected]

br a nding & pack aging

INGREDIENTS: SHH! IT’S BROCCOLI, BROCCOLI, & MO’ BROCCOLI

lead designer wolfram|alpha llc, wolfram research ;...

Documents