What I Learned

About Lead

Generation

Attract customers with

Content Marketing

Sharese Johnson

Att

ract

ion M

ark

eti

ng

Onlin

e

Attraction Marketing is

when a potential lead

needs something your

business can offer and

opt in to your offer.

Lead G

enera

tion

Form

ula

L=(A x P) + (O x ( I x E x C)

+F 2R

Lead G

enera

tion

Form

ula Leads are your target

audience (A) and the

problems (P) your products & services solve for them L = (A x P)

Lead G

enera

tion

Form

ula How you get attention is with a

offer (O) something recognized as

value to a lead that they will opt in

with contact information.

This is called a lead magnet or call

to action (CTA). (O x (I x E x C ))

2R

Lead G

enera

tion

Form

ula How is the offer appraised

Is it interesting (I)Is it easy to access (E)

Are you credible can they trust you

(C)What is the risk in excepting the offer

(R)

What

Is Y

our

Valu

e

You are ValuablePut yourself in a position of value.

You must bring your knowledge to the

table.ExperienceCreativityInsight

Mindset

Do not just give offers give

educational value as well

Tools

Use

d f

or

Conte

nt

Mark

eti

ng

You will need a direct

listingRSS FEEDLanding page to website

or blogMake sure you are courteous and building

rapport

What

Conte

nt

Is

Good C

onte

nt

Content that focuses on

gain pleasure or aspirationsWhat does your

audience most desireContent with logical arguments or perspectiveHighlight the benefits of

your company

What

Conte

nt

Is

Good C

onte

nt

Give the benefit of your

companies productsContent that solve fear

or painEmpathize with customerExplain how taking

action is better know

over later

What

Conte

nt

Is

Good C

onte

nt

Provide testimonial of

other satisfied customersConnect with customer

on a emotional levelLet customer goal be

your goalsDesign content pathways

More

Conte

nt

The first time a customer is looking to

buy they are not looking

to purchase. It is when

they come back Keep in touch with customer with free information on product

offers and business changes

More

Conte

nt

Conti

nued

Do not be pushy Gain trust with your customerCreate a offerIdentify the target

audienceExplain the issues the

product solves for the

customer

More

About

Conte

nt What are the top three

questions customers

want answeredYou can use a cheat sheet webinar survey to

get answerBuild a call to action

Conte

nt

Build

ing Build matching call to

action: the headline that

draws the customer attention and curiosity

helps customer with

pain issue or provide

hope and motivate their

desires

The F

In L

ead

Genera

tion

Frequency (F) is the number of time customer has seen your

offer before taking action

Getting a lead is great

but you must have an

affective way to follow

up to stay in the minds

of your customers

Ways

to f

ollo

w

up Keep providing useful

information to customersOffer landing pages

and capture form get

email to nurture lead

relationship

Conte

nt

Mark

eti

ng R

efe

rence

sYP ADVERTISING SOLUTIONS