lead magnet and internet marketers
TRANSCRIPT
![Page 1: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/1.jpg)
![Page 2: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/2.jpg)
Hi My Name Is Harold HoWelcome To This Slide
Share About Lead Magnet And Internet
Marketers
www.haroldho.com
![Page 3: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/3.jpg)
![Page 4: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/4.jpg)
What Is A Lead Magnet?
www.haroldho.com
![Page 5: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/5.jpg)
Definition Of A Lead Magnet
www.haroldho.com
![Page 6: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/6.jpg)
Definition Of A Lead Magnet
There Many Definitions To This Term Lead Magnet
www.haroldho.com
![Page 7: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/7.jpg)
Definition Of A Lead Magnet
Not To Complicate Matters I’ll Give You Just Two Relevant Ones
www.haroldho.com
![Page 8: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/8.jpg)
Definition Of A Lead Magnet
Of Course It Goes Way Beyond Magnetising Of Leads (Sole Purpose)
www.haroldho.com
![Page 9: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/9.jpg)
![Page 10: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/10.jpg)
![Page 11: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/11.jpg)
Definition Of A Lead Magnet
What Does It Mean To You An Internet Marketer?
www.haroldho.com
![Page 12: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/12.jpg)
First Definition Of A Lead Magnet
A Value Proposition Or Ethical Bribe In Exchange For Your Lead’s Email Address.
www.haroldho.com
![Page 13: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/13.jpg)
First Definition Of A Lead Magnet
In The Simplest Sense, You Give Away A Free Training Or Product In Exchange For Your Lead’s Email Address.
www.haroldho.com
![Page 14: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/14.jpg)
Everyone Got What They Wanted
Your Leads Got Their Free Training Or Product. They Need Not Pay For It In The Monetary Sense.
www.haroldho.com
![Page 15: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/15.jpg)
Everyone Got What They Wanted
You The Internet Marketer Got The Email Address You Were Seeking For With Your Ethical Bribe.
www.haroldho.com
![Page 16: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/16.jpg)
Second Definition Of A Lead Magnet
The Irresistible Transition From A Free Training That Pre-Frames The Product Offer Leading To A Sale.
www.haroldho.com
![Page 17: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/17.jpg)
Second Definition Of A Lead Magnet
In This Instance, Leads Got Their Free Training (Irresistible Transition) You The Marketer At This Point Too Got Their Email Address.
www.haroldho.com
![Page 18: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/18.jpg)
Second Definition Of A Lead Magnet
Free Training Should Pre-Frames A Product Offer (A Pitch) Leading To A Sale
www.haroldho.com
![Page 19: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/19.jpg)
Purpose Of A Lead Magnet
1. Email List Building.
www.haroldho.com
![Page 20: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/20.jpg)
Purpose Of A Lead Magnet
1. Email List Building.2. Free Training That Pre-Frames A
Product Offer.
www.haroldho.com
![Page 21: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/21.jpg)
Purpose Of A Lead Magnet
1. Email List Building.2. Free Training That Pre-Frames A
Product Offer.3. Branding.www.haroldho.com
![Page 22: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/22.jpg)
Email List Building
Our First Definition Is A Classic Example. Leads Get Their Free Training. Marketer Gets Leads Email Address.
www.haroldho.com
![Page 23: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/23.jpg)
Free Training That Pre-Frames A Product Offer
Second Definition Explains This Clearly. Marketer Gives A Free Training With A Pre-Frames Of A Product Offer. If All Goes Well, This Will Lead To A Sale.
www.haroldho.com
![Page 24: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/24.jpg)
Branding
Both Definitions Does The Function Of Branding. This Comes Mainly In Your Free Training As Well As The Product You A Pitching.
www.haroldho.com
![Page 25: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/25.jpg)
Forms Of Lead Magnet
www.haroldho.com
![Page 26: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/26.jpg)
Forms Of Lead Magnet
I Love Being Simple And Relevant! So You Will Get Just Three Forms Of Lead Magnet In The Slides Coming Up.
www.haroldho.com
![Page 27: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/27.jpg)
Forms Of Lead Magnet
1. Videos
www.haroldho.com
![Page 28: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/28.jpg)
Forms Of Lead Magnet
1. Videos2. PDF E-Book
www.haroldho.com
![Page 29: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/29.jpg)
Forms Of Lead Magnet
1. Videos2. PDF E-Book3. MP3 Audio
www.haroldho.com
![Page 30: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/30.jpg)
Forms Of Lead Magnet
Videos• Power Point - Microsoft
www.haroldho.com
![Page 31: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/31.jpg)
Forms Of Lead Magnet
Videos• Power Point – Microsoft• Screen Capture - Camtasia
www.haroldho.com
![Page 32: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/32.jpg)
Forms Of Lead Magnet
Videos• Power Point – Microsoft• Screen Capture – Camtasia• On Camera
www.haroldho.com
![Page 33: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/33.jpg)
Power Point - MicrosoftPresent Your Training On Power Point Slides. Narrate Over These Slides as You Go Along, As If You Are Doing It In Front Of An Audience. Use Camtasia To Do Recording.
www.haroldho.com
![Page 34: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/34.jpg)
Screen CaptureDemonstrate Your Free Training On Screen, Like Teaching Someone How To Do It. Use Camtasia To Record Your On Screen Demonstration.
www.haroldho.com
![Page 35: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/35.jpg)
On CameraThe Conventional Smart Phones With Camera Features Will Be Able To Do Recording. Go In Front Of Camera And Show Or Explain Your Free Training/Product. Good Lighting Is Needed.
www.haroldho.com
![Page 36: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/36.jpg)
VideosAll Recordings Be It Power Point, Screen Capture Or On Camera Qualified As Your Lead Magnet.
*You Need To Host Your Video*
www.haroldho.com
![Page 37: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/37.jpg)
Video Hosting Sites1. You Tube2. Vimeo3. Amazon S3
www.haroldho.com
![Page 38: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/38.jpg)
Forms Of Lead MagnetNext We Have PDF E-Books. I Will Cut Straight To The Point Of The Two Types.
www.haroldho.com
![Page 39: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/39.jpg)
PDF E-BOOKS1. Microsoft Word
www.haroldho.com
![Page 40: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/40.jpg)
PDF E-BOOKS1. Microsoft Word
2. Microsoft Power Point
www.haroldho.com
![Page 41: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/41.jpg)
Microsoft WordWrite Your Content (Free Training). Save It In PDF Format And You Have A PDF E-Book. Upload It to Your Host Server. This Is One Form Of Lead Magnet.
www.haroldho.com
![Page 42: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/42.jpg)
Microsoft Power PointYou May Prefer A Concise Form In Microsoft Power Point. List Your Valuable Free Training Content On Slides. Save It In PDF Format. Another Form Of Lead Magnet.
www.haroldho.com
![Page 43: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/43.jpg)
Forms Of A Lead Magnet
The Third Is MP3 Audio, A Pure Audio Presentation Of A Free Training Or Valuable Content.
www.haroldho.com
![Page 44: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/44.jpg)
MP3 Audio1. Computer
www.haroldho.com
![Page 45: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/45.jpg)
MP3 Audio1. Computer2. Smart Phone
www.haroldho.com
![Page 46: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/46.jpg)
MP3 Audio1. Computer2. Smart Phone3. Camtasia
www.haroldho.com
![Page 47: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/47.jpg)
ComputerYou May Use Your Computer To Record Your Valuable Free Training Content Into A MP3 Format As A Lead Magnet.
www.haroldho.com
![Page 48: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/48.jpg)
Smart PhoneToday’s Smart Phone Too Can Record Audio And Have It Store Into Your Laptop Or Computer.
www.haroldho.com
![Page 49: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/49.jpg)
CamtasiaCamtasia As A Software Is Very Versatile. You Can Use It For Videos As Well As Audio. Creating Your Lead Magnet Has Never Been That Simple. Highly Recommended Software
www.haroldho.com
![Page 50: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/50.jpg)
What Goes Into Your Lead Magnet?
1. Put Yourself In The Shoes Of Others.
2. Working Backwards.
www.haroldho.com
![Page 51: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/51.jpg)
Put Yourself In The Shoes Of Others
Imagine Yourself In The Shoes Of Your Lead. What Are Your Expectations? What Do You Want?Problem Solving Solutions!
www.haroldho.com
![Page 52: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/52.jpg)
Working Backwards
What Product/Training Are You Pitching? Now Take Just One Part Of This To Use As Your Lead Magnet. This Will Help You To Pitch Your Sale.
www.haroldho.com
![Page 53: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/53.jpg)
Working Backwards
What Product/Training Are You Pitching? Now Take Just One Part Of This To Use As Your Lead Magnet. This Will Help You To Pitch Your Sale.
www.haroldho.com
![Page 54: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/54.jpg)
Squeeze PageBridge Page With Free Training
Sales Pitch
![Page 55: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/55.jpg)
Sample Squeeze Page
www.haroldho.com
![Page 56: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/56.jpg)
![Page 57: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/57.jpg)
Sample Bridge/Thank You Page With Free
Training
www.haroldho.com
![Page 58: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/58.jpg)
![Page 59: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/59.jpg)
Sample Sales Pitch Video
www.haroldho.com
![Page 60: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/60.jpg)
![Page 61: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/61.jpg)
Thank You For Staying Till The End
www.haroldho.com
![Page 62: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/62.jpg)
To Learn More Head Over To My Blog
www.haroldho.com
www.haroldho.com
![Page 63: Lead Magnet and Internet Marketers](https://reader035.vdocument.in/reader035/viewer/2022062401/5875d2a71a28ab8f438b58b5/html5/thumbnails/63.jpg)