leadgen and list building

13
@sellsy_app #SalesHackerSeries

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Page 1: LeadGen and List Building

@sellsy_app

#SalesHackerSeries

Page 2: LeadGen and List Building

1. Background

2. Know your metrics

3. Be Customer Centric...

4. … to generate more leads

5. Outsource your workforce

AGENDAAGENDA

Page 3: LeadGen and List Building

How do we generate leads?...

... Or HOW WE DON’T GENERATE LEADS?

AGENDATODAY

Page 4: LeadGen and List Building

BACK IN TIME

Selling a simple B2B product isn’t hard

Page 5: LeadGen and List Building

BACK IN TIME

How did we generate our

first 2000 clients?

Page 6: LeadGen and List Building

So how to sell a complex B2B product?

AGENDATODAY

Page 7: LeadGen and List Building

QUANTITY ≠ QUALITY

AGENDAKNOW YOUR METRICS

Page 8: LeadGen and List Building

Your users know

your product

better than you

thought

AGENDAREFERRAL IS YOUR BEST LEAD GENERATION

CHANNEL

Page 9: LeadGen and List Building

Make them love

your product

and spread the

word!

TAKE CARE OF YOUR CUSTOMERS

Page 10: LeadGen and List Building

Your customer’s contacts have the same

needs and pain point as the referrer

TAKE CARE OF YOUR CUSTOMERS

Page 11: LeadGen and List Building

Outsource your workforce by

creating great partnerships!

USE RESELLERS TO OUTSOURCE

Page 12: LeadGen and List Building

AGENDAREMEMBER

Each new user is a potential sales rep!

Page 13: LeadGen and List Building

AGENDATHEN

NEXT STEP?