Leading Digital TransformationPutting People First

Charlene LiPrincipal AnalystAltimeter, a Prophet company@charleneli

2

3

IT’S ABOUT RELATIONSHIPS

4

Few HR Professionals play a key role in digital transformation

5

Six HR archetypes driving digital transformation

Source: ”HR as a Force for Digital Change”, Prophet 2016

6

68% of HR professionals fall on the tactical end of of the continuum

7

How HR must change

HR should focus on three areas to strategically drive digital transformation

9

Prescription for HR’s actions in digital transformation

If Leadership is lodged in Conventionalist & Experimenter space:

• Ensure HR leadership alignment around a shared vision

• HR leaders step forward with Marketing and IT peers to build a coherent digital strategy across the firm

If Culture is less advanced, with laggardly digital behavior:

• Shift internal culture within HR to reward innovative thinking

• Recruit disruptive non-traditional talent

• HR leaders build a vision of the culture needed to support digital change

• Initiate digital culture program that ingrains digital thinking, not bright shiny objects

If Strategy isn’t clear on how HR will support digital change:

• Articulate the role of digital in all HR specialties

• Create an HR specific digital strategy that rolls up to and supports the overall business’ digital strategy

• Ensure that HR is contributing fully to business strategy, especially the role of people in digital transformation

10

DISRUPTIVE LEADERS CREATE A GROUNDSWELL

11

LISTEN AT

SCALE

SHARE TO

SHAPE

ENGAGE TO

TRANSFORM

THE ENGAGED LEADER FRAMEWORK

12

FORMER CEO DAVID THODEY TOOK OVER IN 2009THE NETWORK NEEDED COMPLETE OVERHAUL, WHICH WOULD TAKE FOUR YEARSEMPLOYEES WERE SO EMBARRASSED, THEY WOULDN’T ADMIT THEY WORKED AT TELSTRA

An illustrative example of an Engaged Leader

13

Executive engagement transformed the employee relationship

14

EMPLOYEES DOWNLOAD AN APP TO THEIR PHONE AND CAN LOG SERVICE REQUEST FOR FRIEND OR FAMILY MEMBER

• ESCALATE ISSUES• CLOSES THE LOOP WITH BOTH

EMPLOYEE AND CUSTOMER• ALSO PROVIDES UPDATES ON

STRATEGY, NEWS UPDATES, ETC.

• ALMOST HALF OF EMPLOYEES HAVE DOWNLOADED THE APP

Telstra’s “BBQ app created a groundswell

COURAGE

YOU ARE DOING IT RIGHT IF YOUR PALMS ARE SWEATY AND YOUR STOMACH IS CHURNING

17

17

IT’S ABOUT RELATIONSHIPS

18

THANK YOU!

Charlene Li@charlenelicharlene@altimetergroup.com