leading from the heart - ethos water and good magazine
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Presentation on Ethos Water, business values, GOOD magazine, and communication. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.comTRANSCRIPT
Leading from the Heart
Jonathan GreenblattCEO, GOOD Worldwide
$25.00
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Kenya: man checking water gauge [source: CARE]
$15,000,000,000
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Bottled Water�$15 billion industry in US, $45 billion worldwide, 150 million daily consumers in US
12%
Water for Water
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NOTE: Important to mention that 33% of consumers said they would buy the original product, which was by far, inferior
mor
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Make very clear – Single Serve Non Carbonated Bottled Water Not Home/Office delivery Not filters or related equip Not carbonated waters Forward Growth 15% through 2005 Estimate 11% CAGR through 2012 $15B
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Make very clear – Single Serve Non Carbonated Bottled Water Not Home/Office delivery Not filters or related equip Not carbonated waters Forward Growth 15% through 2005 Estimate 11% CAGR through 2012 $15B
$.05 / unit
$10M by 2010
40M ppl / wk
GOOD IS A REMARKABLE COMMUNITY
GOOD IS AN ENTERTAINING MAGAZINE ABOUT THINGS THAT MATTER
GOOD IS A WEBSITE FULL OF DYNAMIC, ORIGINAL CONTENT
GOOD IS STREAMING VIDEOS, 24 HOURS A DAY / 365 DAYS A YEAR
GOOD IS HAVING A GREAT TIME
GOOD IS DOING THE RIGHT THING
$1,000,000,000
GOOD IS ENGAGING OUR COMMUNITY
GOOD WILL BE THE DOMINANT SENSIBILITY
